[02/12/07 - 01:07 PM]
Fast Facts for Sunday, February 11, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, February 11.

[via press release from ABC]

Fast Facts for Sunday, February 11, 2007 (Based on Fast Affiliate Ratings)

Against CBS� �Grammy Awards� Coverage, ABC Takes a Strong Second Place In Viewers and Young Adults, with its Highest-Rated Sunday in the 11 Weeks

A 7 O�clock Installment of �Home Edition� Leads its Hour by 39% in Adults 18-49

Sunday�s No. 1 Unscripted Series, ABC�s �Home Edition� Dominates NBC�s �Grease� From 8-9pm, with its Second-Strongest Viewer and Adult 18-49 Numbers This Season

Achieving its Best Numbers in 5 Weeks, ABC�s �Desperate Housewives� Grows from Its Most Recent Original Airing by 1.0 Million Viewers and by 6% in Adults 18-49

In the 10pm Hour, ABC�s �Brothers & Sisters� Overshadows NBC�s �Crossing Jordan�

Sunday Primetime (7:00-11:00 p.m.)

Up against CBS� �Grammy Awards� coverage on the night, ABC took a strong second on Sunday in viewers and young adults. ABC outdelivered the third-place networks by 7.4 million viewers (14.3 million vs. 6.9 million - NBC) and by 80% in Adults 18-49 (5.4/13 vs. 3.0/7 - Fox).

� Despite facing the music awards show on CBS, ABC marked its top Sunday in Total Viewers and Adults 18-49 in 11 weeks � since 11/26/06.

�Extreme Makeover: Home Edition� (7:00-8:00 p.m.)

A 7:00 p.m. installment of �Extreme Makeover: Home Edition� won the hour by 34% in Adults 18-49 over second-place CBS� �60 Minutes� (3.9/11 vs. 2.9/8).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Sunday�s No. 1 unscripted series program, ABC�s �Extreme Makeover: Home Edition� overshadowed its unscripted series competition in its regular 8:00-9:00 p.m. time period. �Home Edition� widened its winning advantage over NBC�s �Grease: You�re the One that I Want� to a best-yet 10.2 million viewers (16.9 million vs. 6.7 million) and 210% in Adults 18-49 (6.2/14 vs. 2.0/5). Topping the �Grammys,� �Home Edition� stood as Sunday night�s No. 1 TV program among Kids 2-11 (4.4/14)

� ABC�s �Home Edition� posted its best Viewer and Adult 18-49 results since its season premiere in September, its second-highest numbers of the season. The ABC unscripted series matched its top Adult 18-34 rating (5.1/13) since last March and garnered its highest Kids 2-11 rating (4.4/14) in more than 1 year � since 3/12/06 and 1/29/06, respectively.

�Desperate Housewives� (9:00-10:00 p.m.)

The No. 1 TV series on Sunday, ABC�s �Desperate Housewives� placed a strong second to the �Grammy Awards� at 9:00 p.m., leading third-place Fox (�Family Guy�/�American Dad�) by 10.8 million viewers (18.1 million vs. 7.3 million) and by 97% in Adults 18-49 (7.1/15 vs. 3.6/8). In the same hour, NBC�s �The Apprentice� fell to a franchise-low and a distant fourth in the time slot (6.4 million viewers & 2.4/5 in Adults 18-49).

� Marking its best performance in 5 weeks despite going against the �Grammy Awards,� �Desperate Housewives� was up from its most recent original telecast by 1.0 million viewers and by 6% in Adults 18-49 (17.1 million & 6.7/13 on 1/21/07). �Housewives� hit its highest ratings since November with Adults 18-34 (6.0/14) and Women 18-49 (9.5/20) � since 11/26/06.

�Brothers & Sisters� (10:00-11:00 p.m.)

ABC�s �Brothers & Sisters� overshadowed its drama competition during the 10 o�clock hour, outperforming NBC�s �Crossing Jordan� by 3.2 million viewers (11.3 million vs. 8.1 million) and by 80% in Adults 18-49 (4.5/11 vs. 2.5/6).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 2/11/07

  [february 2007]  


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