[02/13/07 - 03:35 PM]
Gilmore Girls, Geeks and Grapplers Give the CW Year-To-Year Gains Over UPN and the WB
The CW spins the numbers for the week of February 5-11.

[via press release from The CW]


This Season, The CW Out-Delivers Both UPN and WB in Target Women 18-34

"Gilmore Girls" Matches Season Highs in Women 18-34; "Beauty and The Geek" Hits Best Ratings Since Premiere; "SmackDown" Powers to Season Best in Target Demos

"Gilmore Girls" and "Beauty and The Geek" Rank Second in Their Time Periods in Target Demos

"SmackDown" Wins Friday for The CW in Men 18-34

February 13, 2007 (Burbank, California) - With "Gilmore Girls" matching its season highs in women 18-34, "Beauty and The Geek" delivering its best ratings since its premiere and "Smackdown" reaching new season highs in adults and men 18-34, The CW this week improved over UPN a year ago by 23% in adults 18-34 (1.6/4), 43% in women 18-34 (2.0/5), 18% in adults 18-49 (1.3/3), 33% in women 18-49 (1.6/4) and 15% in viewers (3.4mil), for the week ending Feb. 11, 2007. The CW this week is on par with The WB in adults and women 18-34.

his season (through Sunday 2/11/07), The CW is out-performing both UPN and The WB a year ago in the target demo of women 18-34 (1.9/5, 6% over both UPN and WB). In adults 18-34, The CW (1.5/4) is also posting season-to-season gains over The WB last year by 7% and matches UPN, which only programmed 10 hours per week.

Through 11 days of the Feb Sweep, The CW has improved over UPN of 7% in adults 18-34 (1.5/4) and 21% in women 18-34 (1.7/4). The CW is on pace the WB in adults 18-34.

Nightly Highlights for Week Ending Feb. 11, 2007:


"Gilmore Girls" continued to surge during the second half of the season, posting another season high in women 18-34 (4.1/10-tie).

"Gilmore Girls" ranked second in the hour among The CW's target demos of adults 18-34 (2.5/7) and women 18-34 (4.1/10), behind only "American Idol."

Compared to an original episode last year on The WB, "Gilmore Girls" posted gains of 8% in women 18-34 (4.1/10 vs. 3.8/9).

Overall, The CW ranked second on Tuesday night among women 18-34 (3.1/7), and beat ABC and NBC from 8:00-10:00 p.m. in adults 18-34 (2.0/5).


"Beauty and The Geek" climbed to its best ratings since the two-hour premiere (1/3/07) in adults 18-34 (2.5/7), women 18-34 (3.3/9), adults 18-49 (2.0/5-tie) and women 18-49 (2.4/6) and viewers (4.2mil). This also marks this cycle's best ratings in the 8:00 p.m. hour in adults 18-34 (tie), women 18-34, adults 18-49 (tie) and women 18-49 (tie).

"Beauty and The Geek" ranked second in the hour in the target demos of adults 18-34 and women 18-34, behind only Fox.

"Beauty and The Geek" continued to build momentum with another week of increases, improving over last week by 4% in adults 18-34, 10% in women 18-34, 5% in adults 18-49, 9% in women 18-49 and 11% in viewers.

Last night's "Beauty and The Geek" also scored dramatic growth at 8:30 p.m., improving at the second half hour by 33% in adults 18-34, 23% in women 18-34, 29% in adults 18-49, 23% in women 18-49 and 21% in viewers.

"One Tree Hill" posted double-digit gains versus its previous original episode (1/24/07), including 27% in adults 18-34 (1.9/5), 23% in women 18-34 (2.7/6), 30% in adults 18-49 (1.3/3), 21% in women 18-49 (1.7/4) and 23% in viewers (2.7mil).

The CW's Wednesday line-up scored double- and triple-digit gains over UPN and The WB the same night a year ago (2/8/06). Compared to UPN, The CW was up 214% in adults 18-34 (2.2/6), 275% in women 18-34 (3.0/7), 129% in adults 18-49 (1.6/4), 200% in women 18-49 (2.1/5) and 99% in viewers (3.5mil). Versus The WB, The CW improved 38% in adults 18-34, 43% in women 18-34, 23% in adults 18-49, 31% in women 18-49 and 24% in viewers.


The CW's "Friday Night SmackDown" climbed to its best performance of the season in the target demos of adults 18-34 (1.9/7) and men 18-34 (2.3/9). "SmackDown" also matched its season highs in women 18-34 (1.4/5)

"SmackDown" also led The CW to a Friday night win among men 18-34 and all teen categories.

Compared to last week, "SmackDown" improved 12% in adults 18-34 and 10% in men 18-34. "SmackDown" also saw a 17% increase over last week in women 18-34.

  [february 2007]  


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