[02/23/07 - 12:49 PM]
Quick Take for Thursday, February 22, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, February 22.

[via press release from ABC]

Quick Take for Thursday, February 22, 2007 (Based on Fast Affiliate Ratings)

ABC Wins All 4 Thursdays of the 2007 February Sweep in Adults 18-49

ABC Attracts its Largest Thursday Night Audience This Season, its Best Number with Non-Sports Programming on the Night Since February 2003

Drawing Even Higher Numbers Than Fox�s Special �American Idol,� ABC�s �Grey�s Anatomy� is Thursday�s No. 1 TV Show in Viewers and Adults 18-49

Marking its Second-Highest-Ever Numbers, ABC�s �Grey�s Anatomy� Beats CBS� �C.S.I.� at 9pm by a Best-Ever 5.7 Million Viewers and 73% Among Adults 18-49

Dominating the 10 O�clock Hour, �The Oprah Winfrey Oscar Special� Produces ABC�s Top Non-Sports Numbers in the Time Slot in Over 4 Years

Thursday Night (8:00-11:00 p.m.)

Although Fox scheduled a special additional telecast of �American Idol� in Thursday�s 8 o�clock hour against a repeat �Grey�s Anatomy,� ABC ranked No. 1 for the sixth straight Thursday � winning the evening on all 4 weeks during the 2007 February Sweep -- among Adults 18-49 (7.0/17. In the key young adult sales demographic, ABC beat second-place Fox during prime by 19% (7.0/17 vs. 5.9/14). ABC was also Thursday�s most-watched network, topping its nearest competition by 1.1 million viewers (17.6 million vs. 16.4 million � CBS). The Network also marked its sixth consecutive Thursday as the No. 1 television network in Adults 18-34 (6.7/18). ABC�s �Grey�s Anatomy� outdrew Fox�s special Thursday �American Idol� to rank as the night�s No. 1 TV program in Total Viewers and Adults 18-49.

� ABC generated its biggest Thursday audience this season and its second-highest Adult 18-49 number. In fact it was the Net�s largest non-sports audience on the evening since February 2003 � since 2/6/03.

� Versus the same night last February, ABC�s Thursday numbers were up by 1.6 million viewers and by 46% in Adults 18-49 (16.0 million and 4.8/11 on 2/23/06).

�Grey�s Anatomy� (8:00-9:00 p.m.)

Against Fox�s �American Idol� at 8:00 p.m., a repeat airing of �Grey�s Anatomy� delivered a solid 9.7 million viewers and a 3.2 rating, 8 share among Adults 18-49. The replay �Grey�s� ranked No. 2 with Women 18-34, beating competition including CBS� �Survivor: Fiji� (4.0/10 vs. 3.6/9).

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed CBS� �C.S.I.� at 9:00 p.m. �Grey�s� outdelivered �C.S.I.� by a best-ever margin of 5.7 million viewers (27.3 million vs. 21.6 million) and by 73% in Adults 18-49 (11.6/27 vs. 6.7/15). ABC�s medical drama has now defeated the CBS crime procedural in Adults 18-49 on all 15 of their original head-to-head match-ups in the time period this season.

� Trailing only its post-�Super Bowl� telecast a year ago February, �Grey�s Anatomy� tallied its strongest-ever performance for a regularly scheduled telecast of the series in Total Viewers and Adults 18-49.

� �Grey's Anatomy� offered ABC its largest audience in the Thursday 9 o�clock time period with series programming since May 2000 � since 5/4/00. It was ABC�s top Adult 18-49 series number in the slot since at least September 1991 � pre-dating the start of Nielsen�s electronic database.

� Excluding only its own post-�Super Bowl� airing, �Grey�s� turned in the highest-rated drama telecast on all of TV among Adults 18-49 since October 2005 � since 10/2/05.

�The Oprah Winfrey Oscar Special� (10:00-11:00 p.m.)

ABC's broadcast of �The Oprah Winfrey Oscar Special� dominated Thursday�s 10 o�clock hour, against originals of NBC�s �ER� and CBS� �Shark.� The Oprah special topped its nearest competition in the time period by 1.5 million viewers (15.8 million vs. 14.3 million � CBS) and by 55% in Adults 18-49 (6.2/16 vs. 4.0/11 � NBC).

� �The Oprah Winfrey Oscar Special� produced ABC�s largest audience and top Adult 18-49 rating in the time period with non-sports programming in more than 4 years � since 2/6/03. The show generated ABC�s highest Women 18-34 rating (8.9/23) in the time period in well over 9-1/2 years � since 5/1/97.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 2/22/07.

  [february 2007]  

· ER (NBC)

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