[03/08/07 - 03:38 PM]
Quick Take for Wednesday, March 7, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, March 7.

[via press release from ABC]

Quick Take for Wednesday, March 7, 2007 (Based on Fast Affiliate Ratings)

ABC Takes Second to Fox in Adults 18-49, with its Second- Strongest Wednesday in Viewers and Young Adults in Four Months

Hitting a Season High, �According to Jim� Generates ABC�s Best Viewer and Young Adult Results in the Time Slot Since November

�In Case of Emergency� Marks a Series High Among Young Adults

�Lost� Surges from its Lead-in to Win at 10pm in Viewers and Young Adults, Improving the Hour for ABC by 5.6 Million Viewers and by 120% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC�s took second place to �Idol�-driven Fox on Wednesday evening among Adults 18-49 (3.5/9), besting CBS by 9% (3.2/8) and NBC by 46% (2.4/6).

� ABC delivered its second-strongest Wednesday in 4 months among Total Viewers (8.3 million) and Adults 18-49 (3.5/9) � since 11/15/06.

�According to Jim� (9:00-9:30 p.m.)

ABC�s �According to Jim� jumped from its lead-in to deliver season-high numbers for the show and the Network�s biggest audience (7.6 million) and top Adult 18-49 rating (3.2/8) in the time period since November with regular programming � since 11/15/06. In its half-hour, ABC�s �Jim� beat NBC�s day and time period premiere of �Crossing Jordan� by 45% in Adults 18-49 (3.2/8 vs. 2.2/6).

�In Case of Emergency� (9:30-10:00 p.m.)

ABC�s �In Case of Emergency� hit a series-high among Adults 18-49 (2.7/7-tie) and delivered its largest audience (6.1 million) since its series debut telecast on 1/3/07. The show also posted a best-ever rating with Adults 18-34 (2.0/6).

�Lost� (10:00-11:00 p.m.)

Surging from its lead-in by 6.2 million viewers and by 104% in Adults 18-49, �Lost� won the 10 o�clock hour in Total Viewers (12.3 million) in Adults 18-49 (5.5/14).

� On all 5 weeks since moving into it new Wednesday 10 o�clock time period, ABC�s �Lost� has ranked as the evening�s No. 1 regularly scheduled scripted TV program in the key Adult 18-49 sales demographic. Fox�s �The Wedding Bells,� which aired on the night coming out of �Idol,� was a one-time-only airing.

� �Lost� continues to greatly improve the time period for ABC, growing the hour by 5.5 million viewers and 120% in Adults 18-49 from the same night last year (6.8 million & 2.5/7 on 3/8/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 3/7/07.

  [march 2007]  


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