[03/22/07 - 11:44 AM]
Quick Take for Wednesday, March 21, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, March 21.

[via press release from ABC]

Quick Take for Wednesday, March 21, 2007 (Based on Fast Affiliate Ratings)

Opposite �Idol� at 9pm, ABC�s Repeat �According to Jim� Defeats NBC�s Original �Crossing Jordan� by 47% in Adults 18-49

Growing Week to Week in Viewers and Young Adults, ABC�s �In Case of Emergency� Beats the Second Half of NBC�s �Crossing Jordan� in Adults 18-49

�Lost� Surges at 10pm to Win its Hour Over CBS� �C.S.I.: NY� Across Key Adults, Improving the Time Slot for ABC by 2.9 Million Viewers and by 53% in Adults 18-49

ABC�s �Lost� Increases its Adult 18-34 and Women 18-34 Audience Week to Week

�According to Jim� (9:00-9:30 p.m.)

Against �American Idol� at 9:00 p.m., ABC�s repeat �According to Jim� beat NBC�s original �Crossing Jordan� by 47% in Adults 18-49 (2.2/6 vs. 1.5/4).

�In Case of Emergency� (9:30-10:00 p.m.)

Retaining all of its young adult lead-in, ABC�s �In Case of Emergency� beat NBC�s �Crossing Jordan� during the 9:30 p.m. half-hour by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

� �In Case of Emergency� was up from the prior week by 9% in Total Viewers (5.1 million vs. 4.7 million) and by 10% in Adults 18-49 (2.2/6 vs. 2.0/5)

�Lost� (10:00-11:00 p.m.)

Jumping from its lead-in by 6.9 million viewers (12.0 million vs. 5.1 million) and by 136% in young adults (5.2/14 vs. 2.2/6), �Lost� won Wednesday�s 10 o�clock hour across the adult demographics. Despite CBS� decided lead-in advantage coming into the hour from �Criminal Minds,� ABC�s �Lost� defeated CBS� �C.S.I.: NY� by substantial margins across each of the adult demographics: AD18-34 +68% (4.7/14 vs. 2.8/8), AD18-49 +27% (5.2/14 vs. 4.1/11) and AD25-54 +10% (5.7/14 vs. 5.2/13). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 7 telecasts since entering in its new time slot.

� �Lost� was up from the prior week among Adults 18-34 (4.7/14 vs. 4.6/14) and Women 18-34 (5.1/14 vs. 5.0/14).

� �Lost� grew the time period for ABC from the same night last year by 2.9 million viewers and 53% in Adults 18-49 (9.1 million & 3.4/9 on 3/22/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 3/21/07.

  [march 2007]  


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