Primetime Ratings Report For the week of March 19, 2007
ABC is Up Week to Week by 1.1 Million Viewers and by 11% in Adults 18-49, Its Second Consecutive Week of Increases and its Strongest Results in 4 Weeks
ABC Airs 5 of the Top 10 TV Shows of the Week in Adults 18-49, Including �Grey�s Anatomy,� �DWTS,� �Lost� �October Road� and �Home Edition�
ABC�s Broad Appealing �Dancing with the Stars� Finishes Among the Top 10 TV Shows for the Week in Viewers, Across the Adult Demos, Teens and Kids
As the Fourth Season Opener of �Dancing with the Stars� Turns in the
Series� Best Start Ever, ABC Wins Monday Night in Viewers and Young Adults
Monday�s No. 1 TV Show, ABC�s �Dancing with the Stars� Defeats NBC�s �Deal
Or No Deal� from 8-10pm by 7.6 Million Viewers and by 49% in Adults 18-49
�Dancing with the Stars� Generates ABC�s Largest Audience in the Time Period with Regular Entertainment Programming in Over 15 Years; Best in 8 Years in Adults 18-49
�Lost� Surges Wednesday at 10pm to Win its Hour Over CBS� �C.S.I.: NY� Across Key Adults, Continuing to Improve its Slot by Wide Margins in Viewers and Young Adults
ABC�s �Lost� is Up Week to Week in Adults 18-34, Women 18-34 and Men 18-34
ABC Delivers a Dominant Thursday Night Victory, Leading the
Evening by 4.4 Million Viewers and by 50% Among Adults 18-49
Thursday�s No. 1 TV Program, ABC�s �Grey�s Anatomy� Outdraws its Nearest
Time Period Competition by 10.3 Million Viewers and by 109% in Adults 18-49
For the Second Week in a Row, ABC�s �October Road� Wins Thursday�s 10 O�clock Hour, Beating NBC�s �Raines� by 2.8 Million Viewers and by 84% in Adults 18-49
ABC�s �Extreme Makeover: Home Edition� Leads its 8pm Time Period Among
Viewers and Young Adults, Qualifying as Sunday�s No. 1 TV Show in Adults 18-49
WEEK No. 27:
With its second straight week of increases and its best results in 4 weeks, ABC was up from the prior week by 1.1 million viewers (9.0 million vs. 7.9 million) and by 11% in Adults 18-49 (3.1/9 vs. 2.8/8). ABC outdelivered NBC during the week by 22% in Total Viewers and by 35% in Adults 18-49 (NBC = 7.4 million viewers & 2.3/6 in AD18-49). The Network held second place to Fox for the week across each of the key women demographics: W18-34 (3.5/10), W18-49 (4.1/11) and W25-54 (4.7/12).
Weekly Rankings: ABC aired 5 of the Top 10 TV programs during the week in the key Adult 18-49 sales demographic: �Grey�s Anatomy� � No. 3, �Dancing with the Stars� � No. 4, �Lost� � No. 7, �October Road� � No. 8 and �Extreme Makeover: Home Edition� � No. 10. ABC�s �Grey�s Anatomy� qualified as the No. 1 scripted TV program of the week in Total Viewers and Adults 18-49. In its season premiere, �Dancing with the Stars� was a Top 10 TV program across the board: Total Viewers (No. 4), Adults 18-34 (No. 7), Adults 18-49 (No. 4), Adults 25-54 (No. 4), Teens 12-17 (No. 10) and Kids 2-11 (No. 3).
With the fourth season premiere of �Dancing with the Stars� on the night, ABC stood as the No. 1 TV network on Monday in viewers and young adults. The Network outpaced its nearest competition during prime by 5.2 million viewers (16.9 million vs. 11.7 million - CBS) and by 27% in Adults 18-49 (5.2/13 vs. 4.1/10 - Fox).
� ABC�s broad appealing �Dancing with the Stars� qualified as Monday�s No. 1 TV program in Total Viewers, across the adult demos (AD18-34/AD18-49/AD25-54), among Teens 12-17 and Kids 2-11.
�Dancing with the Stars� (8:00-10:02 p.m.)
Despite facing stiff competition in its fourth season premiere, including NBC�s �Deal or No Deal,� CBS� original comedies and Fox�s first-run dramas (�Prison Break�/�24�), ABC�s �Dancing with the Stars� soared to the top of its time period. �Dancing with the Stars� outdrew its nearest competition (NBC�s 2-hour �Deal or No Deal�) by 7.6 million viewers (21.8 million vs. 14.2 million) and by 49% in Adults 18-49 (6.4/16 vs. 4.3/11). The ABC unscripted series built steadily throughout its broadcast, growing by 3.3 million viewers (19.9 million to 23.2 million) and by 19% in Adults 18-49 (5.7/16 to 6.8/16) from its first half-hour to its final half-hour.
� Delivering its best-ever season premiere results (21.8 million & 6.4/16), �DWTS� was up from its third season opener last September by 1.6 million viewers and by 12% in Adults 18-49 (20.2 million & 5.7/15 on 9/12/06). The series topped last year�s January premiere by 4.3 million viewers and by 33% in Adults 18-49 (17.5 million & 4.8/12 in Adults 18-49 on 1/5/06).
� In its premiere telecast, �Dancing with the Stars� generated ABC�s largest audience in the time period with regularly scheduled entertainment programming in more than 15 years � since 1/20/92. It was the Net�s top Adult 18-49 number with regular entertainment programming in the time slot in over 8 years � since 2/15/99.
�Boston Legal� (10:00-11:00 p.m.)
Surging from its lead-in by 4.1 million viewers and by 47% in Adults 18-49, ABC�s �Boston Legal� took second place during Tuesday�s 10 o�clock hour in Total Viewers (9.1 million) and Adults 18-49 (2.5/7).
�According to Jim� (9:00-9:30 p.m.)
Against �American Idol� at 9:00 p.m., ABC�s repeat �According to Jim� beat NBC�s original �Crossing Jordan� by 47% in Adults 18-49 (2.2/6 vs. 1.5/4).
�In Case of Emergency� (9:30-10:00 p.m.)
Retaining all of its young adult lead-in, ABC�s �In Case of Emergency� beat NBC�s �Crossing Jordan� during the 9:30 p.m. half-hour by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).
� �In Case of Emergency� was up from the prior week by 9% in Total Viewers (5.1 million vs. 4.7 million) and by 10% in Adults 18-49 (2.2/6 vs. 2.0/5)
�Lost� (10:00-11:00 p.m.)
Jumping from its lead-in by 7.1 million viewers (12.2 million vs. 5.1 million) and by 141% in young adults (5.3/14 vs. 2.2/6), �Lost� won Wednesday�s 10 o�clock hour across the adult demographics. Despite CBS� decided lead-in advantage coming into the time period from �Criminal Minds,� ABC�s �Lost� defeated CBS� �C.S.I.: NY� by substantial margins across each of the adult demographics: AD18-34 +78% (4.8/14 vs. 2.7/8), AD18-49 +29% (5.3/14 vs. 4.1/11) and AD25-54 +14% (5.8/15 vs. 5.1/13). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 7 telecasts since entering in its new time slot.
� �Lost� was up from the prior week among Adults 18-34 (4.7/14 vs. 4.6/14), Women 18-34 (5.1/14 vs. 5.0/14) and Men 18-34 (4.4/14 vs. 4.2/13).
� �Lost� grew the time period for ABC from the same night last year by 3.1 million viewers and 56% in Adults 18-49 (9.1 million & 3.4/9 on 3/22/06).
With another strong turnout for �October Road,� ABC posted a definitive Thursday night win, beating second-place CBS during prime by 4.4 million viewers (14.9 million vs. 10.5 million) and by 50% in Adults 18-49 (5.7/16 vs. 3.8/12).
�Ugly Betty� (8:00-9:00 p.m.)
Beating competition in the time period that included Fox�s �Are You Smarter than a 5th Grader?� and CBS� NCAA basketball tournament coverage, ABC�s freshman �Ugly Betty� took second place during the 8 o�clock hour among Total Viewers (10.5 million) and Adults 18-49 (3.210), while leading by wide margins across each of the key women demographics: W18-34 (4.8/15), W18-49 (5.0/14) and W25-54 (5.9/16). �Betty was up week to week with Women 18-34 (4.8/15 vs. 4.7/14).
� From its first half-hour to its second half-hour, �Ugly Betty� grew its audience by 1.3 million viewers (9.8 million to 11.1 million) and by 21% in Adults 18-49 (2.9/9 to 3.5/10).
�Grey�s Anatomy� (9:00-10:03 p.m.)
The No. 1 TV program on Thursday among viewers and young adults, ABC's �Grey's Anatomy� overshadowed its competition at 9:00 p.m. �Grey�s� outperformed second-place CBS in the slot, with its coverage of the NCAA basketball tournament, by 10.3 million viewers (22.3 million vs. 12.0 million) and by 109% in Adults 18-49 (9.0/23 vs. 4.3/12).
� �Grey�s� was up from the prior week by 6% in Adults 18-34 (9.0/25 vs. 8.5/23) and by 10% in Women 18-34 (13.7/34 vs. 12.4/31).
�October Road� (10:03-11:00 p.m.)
For the second week in a row, ABC�s �October Road� won Thursday�s 10 o�clock hour. Versus its drama competition in the time period, �October Road� outdelivered NBC�s �Raines� by 2.8 million viewers (11.5 million vs. 8.7 million) and by 84% in Adults 18-49 (4.6/13 vs. 2.5/7).
� On average in its two airings, �October Road� is improving its time period by 38% in Total Viewers (12.7 million vs. 9.2 million) and by 50% in Adults 18-49 (5.1/14 vs. 3.4/9), over ABC�s average this season with regular programming in the hour.
�America�s Funniest Home Videos� (7:00-8:00 p.m.)
Going against CBS� NCAA basketball playoff runover during the 7 o�clock hour, ABC�s �America�s Funniest Home Videos� beat its nearest non-sports competitors by 3.5 million viewers (8.4 million vs. 4.9 million � NBC) and by 53% among Adults 18-49 (2.3/8 vs. 1.5/5 - Fox).
�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)
ABC�s �Extreme Makeover: Home Edition� ranked No. 1 in its hour among Total Viewers (12.3 million) and Adults 18-49 (4.3/12). In the key Adult 18-49 sales demo, �Home Edition� outpaced second-place Fox by 39% in the hour (4.3/11 vs. 3.1/8).
� ABC�s �Home Edition� stood as Sunday�s No. 1 TV program in Adults 18-49. It was also the evening�s top unscripted series in Total Viewers and Adults 18-49.
Source: Nielsen Media Research, NTI (Live+SD or Most Current), week of 3/19/07, or as dated.