or


[04/04/07 - 04:44 PM]
Adult Swim Posts Largest Quarterly Total Day Delivery in Basic Cable History with Adults 18-34, 18-24 and Men 18-34, Men 18-24
Adult Swim spins the numbers for the first quarter of 2007.

[via press release from Cartoon Network]

Adult Swim Posts Largest Quarterly Total Day Delivery in Basic Cable History with Adults 18-34, 18-24 and Men 18-34, Men 18-24

Adult Swim's Total Programming Day Delivered More Adults 18-34 than the PRIME TIME Performance of ESPN, Nick-at-Nite, FX, Comedy Central, VH1, Discovery, Spike, Sci-Fi and 57 other Cable Networks

Late-Night Network Also Ranks #1 in March 2007 for Total Day Delivery of Adults 18-49

Washing away all former quarterly delivery records among young adults, Adult Swim scored the largest quarterly total day delivery in ad-supported basic cable history among adults 18-34, adults 18-24, men 18-34 and men 18-24, according to preliminary data from Nielsen Media Research. Since becoming an individually-rated network in second quarter '05, the late-night network has ranked #1 in total day delivery of adults 18-34 for seven of the last eight quarters, #1 among men 18-34 for six of the last eight quarters, and #1 among adults 18-24 and men 18-24 across all eight quarters. Also noteworthy, this marks the first quarter Nielsen Media Research has measured �extended home viewing��i.e. college dorms and off-campus housing.

Compared to its basic cable competition across first quarter �07, Adult Swim's total programming day (10:30 p.m.-6 a.m.) has delivered more adults 18-34 than the prime time performance of ESPN, Nick-at-Nite, FX, Comedy Central, VH1, Discovery, Spike, Sci-Fi and 57 other networks. Adult Swim's success has also spilt over into the adults 18-49 demographic, ranking #1 in March 2007 for total day delivery of adults 18-49 (603,00, up 22% vs. March '06) )among all ad-supported basic cable.

Highlights of Adult Swim's overall first quarter 2007 performance�charting double-digit gains across the board�include the following:

ADULT SWIM (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.) in First Quarter 2007 vs. First Quarter 2006:

- Adults 18-34 delivery (437,000�new basic cable quarterly record) increased by 23%, and ratings (0.7) by 40%

- Adults 18-24 delivery (264,000�new basic cable quarterly record) improved by 28%, and ratings (0.9) by 29%

- Adults 18-49 delivery (561,000) grew by 21%, and ratings (0.4) were unchanged

- Men 18-34 delivery (272,000�new basic cable quarterly record) expanded by 21%, and ratings (0.8) by 14%

- Men 18-24 delivery (164,000�new basic cable quarterly record) jumped by 18%, and ratings (1.1) by 10%

Among Adult Swim's programming highlights, the March 20 telecast of Family Guy (11:30 p.m.) charted as the network's most-watched telecast ever (941,000) among men 18-34.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/01/07 � 4/01/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 1/01 -4/01/07 and final Live +7 prior to those dates). Complete, final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





  [april 2007]  
S
M
T
W
T
F
S


· FAMILY GUY (FOX)











most recent ratings | view all posts
[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Ray Donovan" Ends Season Two with Highest Rated Episode and Total Night in Series History
Showtime spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Chicago P.D." Sets a New Series Record of 11.1 Million Viewers in Live+3
NBC further spins the numbers for Wednesday, September 24.

[09/29/14 - 01:38 PM]
CBS to Win Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/29/14 - 10:34 AM]
Live+3: ABC's Wednesday Line-Up Sees Big Playback Gains
ABC further spins the numbers for Wednesday, September 24.

[09/29/14 - 10:22 AM]
Live+3s: "Red Band" Holds 100% of Premiere Rating After 3 Days of Delayed Viewing
FOX further spins the numbers for Wednesday, September 24.

[09/29/14 - 09:39 AM]
"The Good Wife" Grows by More Than Two Million Viewers Over Its Year-Ago Season Premiere
CBS spins the numbers for Sunday, September 28.

[09/29/14 - 08:46 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Hold Off Premieres on FOX, ABC
FOX's comedy lineup returns up big thanks to crossover event between "Family Guy" and "The Simpsons."

[09/29/14 - 08:37 AM]
ABC's Season Premiere Sunday Is Up with "Once Upon a Time" Opening at Nearly 2 Year-Highs
ABC spins the numbers for Sunday, September 28.

[09/29/14 - 08:19 AM]
NBC Is Currently #1 for the Night in Every Key Measure - Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers
NBC spins the numbers for Sunday, September 28.