Adult Swim Posts Largest Quarterly Total Day Delivery in Basic Cable History with Adults 18-34, 18-24 and Men 18-34, Men 18-24
Adult Swim's Total Programming Day Delivered More Adults 18-34 than the PRIME TIME Performance of ESPN, Nick-at-Nite, FX, Comedy Central, VH1, Discovery, Spike, Sci-Fi and 57 other Cable Networks
Late-Night Network Also Ranks #1 in March 2007 for Total Day Delivery of Adults 18-49
Washing away all former quarterly delivery records among young adults, Adult Swim scored the largest quarterly total day delivery in ad-supported basic cable history among adults 18-34, adults 18-24, men 18-34 and men 18-24, according to preliminary data from Nielsen Media Research. Since becoming an individually-rated network in second quarter '05, the late-night network has ranked #1 in total day delivery of adults 18-34 for seven of the last eight quarters, #1 among men 18-34 for six of the last eight quarters, and #1 among adults 18-24 and men 18-24 across all eight quarters. Also noteworthy, this marks the first quarter Nielsen Media Research has measured �extended home viewing��i.e. college dorms and off-campus housing.
Compared to its basic cable competition across first quarter �07, Adult Swim's total programming day (10:30 p.m.-6 a.m.) has delivered more adults 18-34 than the prime time performance of ESPN, Nick-at-Nite, FX, Comedy Central, VH1, Discovery, Spike, Sci-Fi and 57 other networks. Adult Swim's success has also spilt over into the adults 18-49 demographic, ranking #1 in March 2007 for total day delivery of adults 18-49 (603,00, up 22% vs. March '06) )among all ad-supported basic cable.
Highlights of Adult Swim's overall first quarter 2007 performance�charting double-digit gains across the board�include the following:
ADULT SWIM (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.) in First Quarter 2007 vs. First Quarter 2006:
- Adults 18-34 delivery (437,000�new basic cable quarterly record) increased by 23%, and ratings (0.7) by 40%
- Adults 18-24 delivery (264,000�new basic cable quarterly record) improved by 28%, and ratings (0.9) by 29%
- Adults 18-49 delivery (561,000) grew by 21%, and ratings (0.4) were unchanged
- Men 18-34 delivery (272,000�new basic cable quarterly record) expanded by 21%, and ratings (0.8) by 14%
- Men 18-24 delivery (164,000�new basic cable quarterly record) jumped by 18%, and ratings (1.1) by 10%
Among Adult Swim's programming highlights, the March 20 telecast of Family Guy (11:30 p.m.) charted as the network's most-watched telecast ever (941,000) among men 18-34.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 1/01/07 � 4/01/07
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 1/01 -4/01/07 and final Live +7 prior to those dates). Complete, final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.