or


[04/04/07 - 05:33 PM]
Disney Movies Attract Younger Viewers on Hallmark Channel
The Hallmark Channel spins the numbers for the first quarter of 2007.

[via press release from The Hallmark Channel]

DISNEY MOVIES ATTRACT YOUNGER VIEWERS ON HALLMARK CHANNEL

As Hallmark Channel continues to build ratings momentum and viewer awareness as the leading television destination for high-quality, family-friendly programming the network is also increasing its audience of younger viewers. The channel's programming efforts are led by its desire to appeal to both its core audience of baby boomers, as well as the entire extended family: from mom and dad to kids of all ages, grandparents, aunts and uncles. To that end, Hallmark hosted a two-day line-up of Disney movies this past weekend, Saturday, March 31, 1 p.m.-1 a.m. and Sunday, April 1, 12 Noon-3 a.m.

The movies featured throughout the two-day festival included classic family favorites like "Swiss Family Robinson," "The Parent Trap" and "Flight of the Navigator" as well as more recent hits like "The Kid" and "White Fang."

The festival highlight was the network's premiere of Disney's "The Kid," starring Bruce Willis. The feature attracted a broad audience, ranking #5 among W25-54 and #7 among Kids 2-11 and A25-54 in Prime Time ratings. In addition, the premiere was Hallmark's second highest-rated telecast to-date among A25-54 in 2007. The movie also increased Hallmark's first quarter Saturday 9-11 p.m. time period average by 40% among A25-54 ratings.

Source: Nielsen Media Research, 1/1-4/1/07





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.