or


[04/04/07 - 05:33 PM]
Disney Movies Attract Younger Viewers on Hallmark Channel
The Hallmark Channel spins the numbers for the first quarter of 2007.

[via press release from The Hallmark Channel]

DISNEY MOVIES ATTRACT YOUNGER VIEWERS ON HALLMARK CHANNEL

As Hallmark Channel continues to build ratings momentum and viewer awareness as the leading television destination for high-quality, family-friendly programming the network is also increasing its audience of younger viewers. The channel's programming efforts are led by its desire to appeal to both its core audience of baby boomers, as well as the entire extended family: from mom and dad to kids of all ages, grandparents, aunts and uncles. To that end, Hallmark hosted a two-day line-up of Disney movies this past weekend, Saturday, March 31, 1 p.m.-1 a.m. and Sunday, April 1, 12 Noon-3 a.m.

The movies featured throughout the two-day festival included classic family favorites like "Swiss Family Robinson," "The Parent Trap" and "Flight of the Navigator" as well as more recent hits like "The Kid" and "White Fang."

The festival highlight was the network's premiere of Disney's "The Kid," starring Bruce Willis. The feature attracted a broad audience, ranking #5 among W25-54 and #7 among Kids 2-11 and A25-54 in Prime Time ratings. In addition, the premiere was Hallmark's second highest-rated telecast to-date among A25-54 in 2007. The movie also increased Hallmark's first quarter Saturday 9-11 p.m. time period average by 40% among A25-54 ratings.

Source: Nielsen Media Research, 1/1-4/1/07





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.

[09/02/15 - 08:01 AM]
HGTV Number One in Cable Among W25-54 for Three Straight Months
HGTV spins the numbers for the month of August.

[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.