or


[04/04/07 - 05:33 PM]
Disney Movies Attract Younger Viewers on Hallmark Channel
The Hallmark Channel spins the numbers for the first quarter of 2007.

[via press release from The Hallmark Channel]

DISNEY MOVIES ATTRACT YOUNGER VIEWERS ON HALLMARK CHANNEL

As Hallmark Channel continues to build ratings momentum and viewer awareness as the leading television destination for high-quality, family-friendly programming the network is also increasing its audience of younger viewers. The channel's programming efforts are led by its desire to appeal to both its core audience of baby boomers, as well as the entire extended family: from mom and dad to kids of all ages, grandparents, aunts and uncles. To that end, Hallmark hosted a two-day line-up of Disney movies this past weekend, Saturday, March 31, 1 p.m.-1 a.m. and Sunday, April 1, 12 Noon-3 a.m.

The movies featured throughout the two-day festival included classic family favorites like "Swiss Family Robinson," "The Parent Trap" and "Flight of the Navigator" as well as more recent hits like "The Kid" and "White Fang."

The festival highlight was the network's premiere of Disney's "The Kid," starring Bruce Willis. The feature attracted a broad audience, ranking #5 among W25-54 and #7 among Kids 2-11 and A25-54 in Prime Time ratings. In addition, the premiere was Hallmark's second highest-rated telecast to-date among A25-54 in 2007. The movie also increased Hallmark's first quarter Saturday 9-11 p.m. time period average by 40% among A25-54 ratings.

Source: Nielsen Media Research, 1/1-4/1/07





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.