or


[04/04/07 - 05:33 PM]
Disney Movies Attract Younger Viewers on Hallmark Channel
The Hallmark Channel spins the numbers for the first quarter of 2007.

[via press release from The Hallmark Channel]

DISNEY MOVIES ATTRACT YOUNGER VIEWERS ON HALLMARK CHANNEL

As Hallmark Channel continues to build ratings momentum and viewer awareness as the leading television destination for high-quality, family-friendly programming the network is also increasing its audience of younger viewers. The channel's programming efforts are led by its desire to appeal to both its core audience of baby boomers, as well as the entire extended family: from mom and dad to kids of all ages, grandparents, aunts and uncles. To that end, Hallmark hosted a two-day line-up of Disney movies this past weekend, Saturday, March 31, 1 p.m.-1 a.m. and Sunday, April 1, 12 Noon-3 a.m.

The movies featured throughout the two-day festival included classic family favorites like "Swiss Family Robinson," "The Parent Trap" and "Flight of the Navigator" as well as more recent hits like "The Kid" and "White Fang."

The festival highlight was the network's premiere of Disney's "The Kid," starring Bruce Willis. The feature attracted a broad audience, ranking #5 among W25-54 and #7 among Kids 2-11 and A25-54 in Prime Time ratings. In addition, the premiere was Hallmark's second highest-rated telecast to-date among A25-54 in 2007. The movie also increased Hallmark's first quarter Saturday 9-11 p.m. time period average by 40% among A25-54 ratings.

Source: Nielsen Media Research, 1/1-4/1/07





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.