Adult Swim Posts Its Highest Weekly Total Day Delivery Ever Among Adults 18-24
April 10, 2007
With the entertainment industry eyeing this weekend�s opening of Aqua Teen Hunger Force Colon Movie Film for Theaters, Adult Swim once again set new delivery records for its targeted young adult demos, according to preliminary data from Nielsen Media Research. The outstanding performance set a new record for Adult Swim�s highest weekly total day delivery of adults 18-24. Additionally, Adult Swim scored another week as the #1 ad-supported basic cable network for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24 (106 straight weeks). The late-night network also scored its sixth #1 victory for weekly total day delivery of adults 18-49�and the fourth week in a row.
Furthermore, the Sunday 11 p.m. telecast of Family Guy set a new network record as the most-watched telecast ever among adults 18-34 (1,551,000), men 18-34 (1,022,000), adults 18-24 (998,000) and men 18-24 (697,000).
Overall, Adult Swim scored powerful double-digit ratings and delivery growth across all targeted demos including young women. Adult Swim programs accounted for 19 of the Top 50 for the week among adults 18-34, more than any other network. Highlights of Adult Swim�s performance vs. the same week in 2006 include the following:
ADULT SWIM for the Week (Monday-Thursday, Saturday, 10:30 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)
- Adults 18-34 delivery (497,000) increased by 41%, and ratings (0.7) by 40%
- Adults 18-49 delivery (642,000) advanced by 41%, and ratings (0.5) by 25%
- Adults 18-24 delivery (318,000) improved by 59% (new network record), and ratings (1.1) by 57%
- Men 18-34 delivery (322,000) expanded by 38%, and ratings (1.0) by 43%
- Men 18-24 delivery (218,000) grew by 57%, and ratings (1.5) by 50%
- Women 18-34 delivery (174,000) jumped by 47%, and ratings (0.5) by 25%
- Women 18-24 delivery (100,000) catapulted by 61%, and ratings (0.7) by 75%
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 4/02/07 � 4/08/07
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 4/02-4/08 and final Live +7 prior to those dates). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.