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[05/02/07 - 11:08 AM]
Disney Channel Extends Its Dominance Over Basic Cable's Prime Landscape to 26 Consecutive Months in Kids 6-11 and to 25 Months in Tweens 9-14
The Disney Channel spins the numbers for the month of April.
[via press release from The Disney Channel]

DISNEY CHANNEL EXTENDS ITS DOMINANCE OVER BASIC CABLE'S PRIME LANDSCAPE TO 26 CONSECUTIVE MONTHS IN KIDS 6-11 AND TO 25 MONTHS IN TWEENS 9-14

IN TOTAL VIEWERS, DISNEY CHANNEL FINISHES AS BASIC CABLE'S NO. 2 NETWORK IN PRIME

APRIL 07 RATES AS DISNEY CHANNEL'S MOST-WATCHED APRIL OF ALL TIME IN BOTH PRIME AND TOTAL DAY IN KIDS 6-11 AND TWEENS 9-14

IN TOTAL VIEWERS, APRIL 07 QUALIFIES AS DISNEY CHANNEL'S MOST-WATCHED APRIL OF ALL TIME IN TOTAL DAY

THE PLAYHOUSE DISNEY BLOCK ENJOYS ITS MOST-WATCHED APRIL EVER IN THE DAYPART IN TOTAL VIEWERS AND KIDS 2-5

"HANNAH MONTANA" RANKS AS BASIC CABLE'S NO. 1 SERIES IN KIDS 6-11 AND TWEENS 9-14 AND THE NO. 1 ORIGINAL SERIES IN TOTAL VIEWERS

IN TWEENS 9-14, DISNEY CHANNEL IS HOME TO THE MONTH'S TOP 2 SERIES ON ALL BASIC CABLE WITH "HANNAH MONTANA" AND "THE SUITE LIFE OF ZACK & CODY"

IN KIDS 6-11, DISNEY CHANNEL OWNS 2 OF THE MONTH'S TOP 5 BASIC CABLE SERIES WITH FRONTRUNNER "HANNAH MONTANA" AND "THE SUITE LIFE OF ZACK & CODY"

PLAYHOUSE DISNEY SERIES "MICKEY MOUSE CLUBHOUSE" AND "JOHNNY AND THE SPRITES" STAND AMONG THE MONTH'S TOP 10 BASIC CABLE SERIES IN TARGET KIDS 2-5

IN THE FINAL WEEK OF APRIL 07, DISNEY CHANNEL STANDS AS BASIC CABLE'S NO. 1 NETWORK IN TOTAL DAY IN TWEENS 9-14

DISNEY CHANNEL CLOSES OUT THE FINAL WEEK OF APRIL 07 CAPTURING ITS 108TH CONSECUTIVE WIN IN PRIME IN KIDS 6-11, WITH THE STREAK 104 STRAIGHT WEEKS IN TWEENS 9-14

FOR THE FINAL WEEK OF APRIL 07, DISNEY CHANNEL AIRS THE TOP 15 TELECASTS ON ALL BASIC CABLE IN TWEENS 9-14, AND 15 OF THE TOP 20 IN KIDS 6-11

Disney Channel � April 2007

� Disney Channel stood as April 07's No. 1 basic cable network in Prime, extending its dominance to 26 consecutive months in Kids 6-11 (991,000/4.1 rating) and to 25 months in Tweens 9-14 (858,000/3.5 rating).

� Disney Channel scored the No. 2 spot in Prime in April 07 in Total Viewers (2.3 million), beating third-place TNT (2.1 million) by a healthy 10%.

� April 07 qualified as Disney Channel's most-watched April of all time in Prime in Kids 6-11 (991,000/4.1 rating) and Tweens 9-14 (858,000/3.5 rating).

� April 07 finished as Disney Channel's most-watched April on record in Total Day in Total Viewers (1.4 million), Kids 6-11 (499,000/2.1 rating) and Tweens 9-14 (419,000/1.7 rating).

� Driven by two of the month's Top 10 TV series in Kids 2-5, "Mickey Mouse Clubhouse" and "Johnny and the Sprites," Disney Channel's preschool targeted Playhouse Disney block enjoyed its most-watched April ever in the daypart (Monday-Sunday, 6:00 a.m.-12:00 p.m.) in Total Viewers (1.1 million) and Kids 2-5 (401,000/2.5 rating), increasing by 12% (980,000) and by 15% (349,000/2.2 rating), respectively, over year-ago levels.

� Powered by its week-long second season launch, hit original series "Hannah Montana" stood as the month's No. 1 series on all basic cable in Kids 6-11 (1.2 million/4.9 rating) and Tweens 9-14 (1.1 million/4.4 rating), and basic cable's most-watched original series for the month in Total Viewers (2.7 million).

� "The Suite Life of Zack & Cody" ranked as basic cable's No. 2 series in Tweens 9-14 (861,000/3.5 rating) and No. 5 in Kids 6-11 (965,000/4.0 rating).

� Playhouse Disney series "Mickey Mouse Clubhouse" (#8, 704,000/4.5 rating) and "Johnny and the Sprites" (#10; 646,000/4.1 rating) finished among the month's Top 10 TV series (broadcast and basic cable) in Kids 2-5.

� For the week of April 23-29, 2007, Disney Channel finished as basic cable's No. 1 network in Total Day in Tweens 9-14 (420,000), surpassing runner-up Nick by 3% (408,000).

� Disney Channel closed out April 07 capturing its 108th consecutive weekly win in Kids 6-11 (1.0 million/4.3 rating) and 104th in Tweens 9-14 (904,000/3.7 rating).

� Altogether for the week of April 23-29, 2007, Disney Channel delivered the Top 15 telecasts on all basic cable in Tweens 9-14, and 15 of the Top 20 in Kids 6-11.

Source: Nielsen Media Research (National Ratings, April 2007: 4/2/07-4/29/07, Most Current; Current Week: 4/23/07-4/29/07, Live + Same Day).





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