[07/24/07 - 01:11 PM]
CBS Places First in Viewers
CBS spins the numbers for the week of July 16-22.

[via press release from CBS]


CBS Has Seven of the Week's Top Eight Most Watched Scripted Programs

"Big Brother 8" Tuesday and Thursday Editions Post Week-to-Week Gains in Viewers and Key Demographics

CBS placed first in viewers for the seventh time in eight weeks this summer on the strength of rebroadcasts of its dramas and comedies and week-to-week gains for BIG BROTHER 8, according to Nielsen Live Plus same-day ratings for the week ending July 22, week 44 of the 2006-2007 television season.

CSI, CSI: NY, SHARK - THURSDAY SPECIAL, TWO AND A HALF MEN, CSI: MIAMI, NCIS and CRIMINAL MINDS were seven of the week's top eight scripted series.

For the week in viewers, CBS (6.20m) led NBC (5.95m), FOX (5.46m) and ABC (4.71m). Summer-to-date in viewers, CBS (6.93m) leads FOX (5.95m), NBC (5.70m) and ABC (4.81m).

For the week in key demographics, CBS was tied for second in adults 25-54 (2.2/07, with NBC and -0.1 behind FOX) while averaging a 1.7/06 in adults 18-49.

For the week in households, CBS (4.3/08) was +10% ahead of NBC (3.9/07), +23% ahead of FOX (3.5/06) and +34% ahead of ABC (3.2/06). Summer-to-date in households, CBS (4.7/09) has a +24% advantage over NBC (3.8/07), +27% advantage over FOX (3.7/07) and +47% advantage over ABC (3.2/06).

CBS Weekly Highlights:

? BIG BROTHER 8 TUESDAY was second in households (4.5/08), viewers (7.02m), adults 25-54 (3.1/08), adults 18-49 (2.9/08) and adults 18-34 (2.3/08). Compared to the time period premiere last week, BIG BROTHER 8 TUESDAY was up +3% in both viewers (from 6.82m) and adults 25-54 (from 3.0/08), +12% in adults 18-49 (from 2.6/07), +21% in adults 18-34 (from 1.9/06) and even in households.

? BIG BROTHER 8 THURSDAY was first in adults 25-54 (3.1/10), adults 18-49 (2.7/09), second in households (4.7/09), viewers (6.98m) and adults 18-34 (1.9/07). Compared to last Thursday, BIG BROTHER 8 THURSDAY was up +15% in both households (from 4.1/08) and adults 25-54 (from 2.7/09), +23% in adults 18-49 (from 2.2/08), +27% in adults 18-34 (from 1.5/06) and added +980,000 viewers (from 6.00m, +16%).

? BIG BROTHER 8 SUNDAY (4.1/08, 6.30m) was first in adults 25-54 (2.8/08), second in adults 18-49 (2.4/08, -0.1 behind ABC). Compared to last Sunday, BIG BROTHER 8 SUNDAY was even in households, adults 25-54, adults 18-49 and adults 18-34 (1.8/07).

CBS top programs of the week: #5 CSI: CRIME SCENE INVESTIGATION (R) (an average of 8.91m viewers), #6 CSI: NY (R) (8.67m), #9 SHARK - THURSDAY SPECIAL (R) (S) (8.31m), #12 TWO AND A HALF MEN (R) (8.13m), #13 CSI: MIAMI (R) (8.08m), #15 NCIS (R) (7.73m), #16 CRIMINAL MINDS (R) (7.61m), #17 60 MINUTES (7.50m), #22 BIG BROTHER 8 - TUESDAY (7.02m), #24 BIG BROTHER 8 - THURSDAY (6.99m) and #30 COLD CASE (R) (6.48m).

  [july 2007]  


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