[09/19/07 - 04:20 PM]
Monday Night Football: ESPN's Highest Rating of 2007
ESPN spins the numbers for Monday, September 18.

[via press release from ESPN]

Monday Night Football: ESPN'S Highest Rating Of 2007

MNF: #1 Among All Networks In Prime Time

ESPN.com NFL Content: 53 Million Page Views, Up 25% From 2006

Monday night's Washington Redskins � Philadelphia Eagles game on ESPN's Monday Night Football earned a 9.1 rating, ESPN's best of 2007, boosting ESPN to the top spot among all television networks � broadcast or cable � in prime time. In addition, traffic to ESPN.com's NFL content showed strong growth over last year's debut season of MNF.

The 20-12 road victory by Washington was seen in average of 8,735,000 homes, the second most in cable television for the year, and averaged 11,633,000 viewers (P2+). Including last week's special MNF opening night doubleheader, ESPN's three NFL games account for the second-, third-, and fifth-most-watched shows on cable in 2007 (Disney Channel's High School Musical 2 is No. 1 with 9.4 million HHs).

From the kickoff of ESPN's NFL studio programming at 4 p.m. through the conclusion of the game, ESPN delivered 17.5 gross household coverage ratings for its MNF coverage.


Also, NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated more than 53 million page views from Monday through Tuesday at noon, a 25% increase over the same period last year, according to Web measurement tool HitBox. Additionally, fans viewed football related video on ESPN.com nearly 1.5 million times on Monday alone.


Next week on ESPN's MNF, the Tennessee Titans visit the New Orleans Saints at 8:30 p.m. The day's complete NFL schedule on ESPN:

Time (ET) Program

3:30 p.m. NFL Live

4 p.m. NFL PrimeTime

5 p.m. Around the Horn

5:30 p.m. Pardon the Interruption

6 p.m. SportsCenter

7 p.m. Monday Night Countdown

8:30 p.m. MNF: Tennessee at New Orleans

11:30 p.m. SportsCenter

  [september 2007]  


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