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[09/25/07 - 03:28 PM]
CBS Places a Strong Second in Viewers, Adults 18-49 and Adults 25-54 on the First Monday of the 2007-2008 Season
CBS spins the numbers for Monday, September 24.

[via press release from CBS]

CBS PLACES A STRONG SECOND IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 ON THE FIRST MONDAY OF THE 2007-2008 SEASON

The Series Premiere of "The Big Bang Theory" Builds on its Lead-In By +12% in Adults in 18-49, +13% in Adults 25-54 and +11% in Adults 18-34

CBS Research Estimates that All "Big Bang Theory" DVR Playback to Boost Adult 18-49 Ratings By +10% and By +14% Among Adults 18-34

The Season Premiere of "Rules of Engagement" is the #1 Reported Show in Its Time Period in Viewers and Key Demos While Improving On Last Year's Premiere Monday Deliveries

"Rules" Retains 94% of its "Two and a Half Men" Lead-In Among Both Adults 18-49 and Adults 18-34 and 90% Among Viewers

The Season Premiere of "CSI: Miami" Dominates at 10:00 PM and is the Night's No.1 Scripted Program Among Viewers

CBS placed a strong second in viewers, adults 18-49 and adults 25-54 on the first Monday of the 2007-2008 season, capped by a dominating performance at 10:00 PM by CSI: MIAMI, according to Nielsen Live Plus same-day ratings for Sept. 24.

Editors Note: Last year's Monday premiere programming did not include "Dancing With the Stars."

The third season premiere of HOW I MET YOUR MOTHER (5.2/08, 8.12m) was tied for second in adults 25-54 (3.9/10, with NBC) and adults 18-49 (3.3/09, with NBC). CBS Research estimates that all DVR playback should increase ratings by +11% in adults 18-49, +17% in adults 18-34 and +10% in adults 25-54.

The series premiere of THE BIG BANG THEORY (P) (6.0/09, 9.52m) was second in households, tied for second in adults 25-54 (4.4/10, with NBC) averaged a 3.7/09 in adults 18-49.

THE BIG BANG THEORY built on its HOW I MET YOUR MOTHER lead-in by +15% in households, +13% in adults 25-54, +12% in adults 18-49, +11% in adults 18-34 (3.1/08 from 2.8/09) and added +1.40m viewers. CBS Research estimates that all DVR playback will increase ratings by +10% in adults 18-49 and +14% in adults 18-34.

The season premiere of TWO AND A HALF MEN (8.5/12, 13.58m) was second in households, viewers, adults 25-54 (6.0/13) and adults 18-49 (4.8/11). CBS Research estimates that all DVR playback will boost ratings by +8% among adults 18-49, +10% among adults 18-34 and +5% among adults 25-54.

The season premiere of RULES OF ENGAGEMENT (P) was the #1 reported show in its time period in households (7.8/12), viewers (12.23m), adults 25-54 (5.6/12) and adults 18-49 (4.5/10). Compared to the time period delivery on premiere Monday last year, RULES was up +4% in adults 25-54 (from 5.4/12), +7% in adults 18-49 (from 4.2/10) and +1% in viewers (from 12.05m).

RULES retained 93% of its TWO AND A HALF MEN's lead in among adults 25-54, 94% in both adults 18-49 and adults 18-34 (2.9/07 from 3.1/08) and 90% among all viewers. CBS Research estimates that all DVR playback should increase ratings by +9% among adults 18-49, +12% among adults 18-34 and +7% among adults 25-54.

At 10:00 PM, the sixth season premiere of CSI: MIAMI (P) was first in households (10.0/16), viewers (15.08m), adults 25-54 (5.8/14), adults 18-49 (4.6/12) and adults 18-34 (3.2/08). CSI: MIAMI was the night's No. 1 program among viewers. CBS Research estimates all DVR playback should increase ratings by +10% among adults 18-49, +13% among adults 18-34 and +8% among adults 25-54.

For the night, CBS was second in households (7.9/12), viewers (12.27m), adults 25-54 (5.2/12) and adults 18-49 (4.3/11).

Editors Note: This year's ratings data excludes "Heroes" at NBC's request. NBC will rebroadcast the program and has elected to report both airings with one average.





  [september 2007]  
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· BIG BANG THEORY, THE (CBS)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· HEROES (NBC)
· HOW I MET YOUR MOTHER (CBS)
· RULES OF ENGAGEMENT (CBS)
· TWO AND A HALF MEN (CBS)





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