[10/08/07 - 04:01 PM]
Fast Facts for Sunday, October 7, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, October 7.

[via press release from ABC]

Fast Facts for Sunday, October 7, 2007 (Fast Affiliate Live + Same Day Ratings)

For the Second Week in a Row, ABC's "Desperate Housewives" is Sunday's Most-Watched TV Show, and the Net Airs the Top 3 Entertainment Series in Adults 18-49

The 18th Season Premiere of "America's Funniest Home Videos" Builds Throughout Its Telecast to Defeat its "Non-Sports" Competition During the 7 O'clock Hour

Taking Second to NBC's NFL Coverage at 8pm, "Extreme Makeover: Home Edition" Beats its "Non-Sports" Competition on CBS and Fox in Viewers and Young Adults

The Most-Watched Show of the Evening, "Desperate Housewives" Towers Over its CBS Drama Competition at 9pm by 4.6 Million Viewers and by 128% in Adults 18-49

ABC's "Brothers & Sisters" Continues to Beat Out CBS' "Shark" in the 10 O'clock Hour with Viewers & Young Adults, Dominating the Slot Across Key Women

Sunday Primetime (7:00-11:00 p.m.)

ABC delivered a solid second-place finish on Sunday to NFL-fueled NBC in Total Viewers (12.4 million) and Adults 18-49 (4.4/12). In Adults 18-49, ABC topped third-place Fox by 52% (2.9/8) and fourth-place CBS by 69% (2.6/7), even though the latter network enjoyed higher ratings than normal during the opening hour of the night from an NFL overrun into prime.

� ABC's "Desperate Housewives" was again the No. 1 TV entertainment program on Sunday in Total Viewers and Adults 18-49. For the second consecutive week, ABC aired Sunday's Top 3 entertainment programs in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Extreme Makeover: Home Edition" and "Brothers & Sisters."

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' NFL overrun and NBC's pre-game NFL coverage, the 18th season premiere of ABC's "America's Funniest Home Videos" drew 8.5 million viewers and a 2.6 rating, 8 share among Adults 18-49, beating its entertainment competition in the hour on Fox. The venerable ABC video clip show delivered impressive build throughout its telecast, jumping by 1.6 million viewers (7.7 million to 9.3 million) and by 36% in Adults 18-49 (2.2/7 to 3.0/9) from its first half-hour to its second half-hour.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Facing NBC's NFL coverage, "Extreme Makeover: Home Edition" outpaced its nearest "non-sports" competition during the 8 o'clock hour by 7% in Total Viewers (11.7 million vs. 10.9 million � CBS' "60 Minutes") and by 28% in Adults 18-49 (4.1/10 vs. 3.2/8 � Fox's "The Simpsons-R"/"The Simpsons"). Broad appealing "Home Edition" won its hour across each of the women demographics (W18-34 � 4.2/12, W18-49 � 5.2/13 & W25-54 � 5.7/14), while ranking as the night's No. 1 broadcast with Kids 2-11 (2.8/10).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's most-watched TV program, ABC's "Desperate Housewives" overshadowed its drama competition during the 9 o'clock hour, surpassing CBS' "Cold Case" by 4.6 million viewers (17.4 million vs. 12.8 million) and by 128% in Adults 18-49 (6.6/16 vs. 2.9/7).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" continued to dominate its CBS drama competition during Sunday's 10 o'clock hour, leading "Shark" by 9% in Total Viewers (12.2 million vs. 11.2 million) and by 80% in Adults 18-49 (4.5/12 vs. 2.5/6). The sophomore ABC drama ranked a strong No. 1 in the hour across each of the key women demographics: W18-34 (4.8/14), W18-49 (6.4/16) and W25-54 (7.5/18).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% during the same point in 2006 up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 10/7/07.

  [october 2007]  


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