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TiVo Announces Premiere Week Ratings
- Grey's Anatomy Dominates Premiere Week 'Total Viewing' Rankings, NFL
Football the Most Watched 'Live' Program -
- Data Shows Significant Amount of Time-Shifted Viewing with the Exception
of Sporting Events -
ALVISO, Calif., Oct. 11 -- TiVo Inc. (Nasdaq:
TIVO), the creator of and a leader in advertising solutions and television
services for digital video recorders (DVRs), today announced the fall
television premiere week most watched shows in live, time-shifted and total
viewing, according to TiVo viewers.
The ratings, generated using TiVo's Stop||Watch(TM) service, which
tracks consumer viewing behavior on a second-by-second basis in both Live
and Timeshifted viewing context, revealed that Grey's Anatomy, with a total
rating of 27.2%, was the most watched show in Total and Time-shifted
viewing during premiere week ending Sunday, September 30, 2007. It also
ranked first on TiVo's Top Season Pass(TM) list, as recently reported by
the company. Sunday night's NFL Football earned top honors as the most
watched Live viewing program with a 10.1% live rating.
The Stop||Watch data also revealed that Private Practice, Bionic Woman,
and Dirty Sexy Money were the only premiere shows to crack the Top 5 on any
given night -- all three were among the Top 5 on Wednesday night. Both
Private Practice and Bionic Woman were also the only two programs to make
the Top 50 Season Pass rankings.
"What is extremely interesting is that with the exception of sports
programs nearly two-thirds of all viewing during premiere week was done on
a Time-shifted basis," said Todd Juenger, Vice President & General Manager,
TiVo Audience Research & Measurement. "The high amount of time-shifting
viewing highlights the importance of not simply measuring a program's
success based on overnight ratings. Instead, it's critical to also factor
in time-shifting viewing, considering it represented two-thirds of the
audience for most of these programs." Mr. Juenger noted that five shows
which made the Top 5 Viewed rankings also appeared on TiVo's Top 10 Season
Pass list -- Grey's Anatomy, House, CSI: Crime Scene Investigation, Heros
and The Office.
TiVo's Season Pass feature allows subscribers to regularly record their
favorite shows each time the program airs regardless of the time, while
automatically skipping repeats and without the use of tapes or timers.
TiVo Stop||Watch ratings service data is derived from a daily,
aggregate, anonymous, stratified random sample of 20,000 TiVo units -- from
which the second-by-second "clickstream" of behavior and viewership is
collected and assessed.
Premiere Week Top 5 Programs (1)
RANK TITLE NETWORK Date Live Rating Recorded Rating Total TiVo Rating
SORTED BY
TOTAL RATING
1 Grey's Anatomy ABC 09/27/07 7.399% 19.865% 27.264%
2 CSI: Crime Scene Investigation CBS 09/27/07 6.369% 13.656% 20.025%
3 Desperate Housewives ABC 09/30/07 7.248% 12.491% 19.739%
4 Survivor: China CBS 09/27/07 5.117% 10.339% 15.456%
1 Heroes NBC 09/24/07 5.216% 9.911% 15.127%
SORTED BY LIVE RATING
18 NFL Football NBC 09/30/07 8.378% .668% 9.046%
1 Grey's Anatomy ABC 09/27/07 7.399% 19.865% 27.264%
3 Desperate Housewives ABC 09/30/07 7.248% 12.491% 19.739%
2 Dancing With the Stars ABC 09/24/07 6.821% 7.551% 14.372%
2 CSI: Crime Scene Investigation CBS 09/27/07 6.369% 13.656% 20.025%
SORTED BY TIME-SHIFTED RATING
1 Grey's Anatomy ABC 09/27/07 7.399% 19.865% 27.264%
2 CSI: Crime Scene
Investigation CBS 09/27/07 6.369% 13.656% 20.025%
3 Desperate Housewives ABC 09/30/07 7.248% 12.491% 19.739%
4 Survivor: China CBS 09/27/07 5.117% 10.339% 15.456%
7 The Office NBC 09/27/07 4.048% 10.183% 14.231%
Premiere Week Top 5 Shows Daily (2)
Monday, September 24, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
Heroes NBC 5.2% 9.9% 15.1%
Dancing With the Stars ABC 6.8% 7.5% 14.3%
CSI: Miami CBS 4.0% 6.6% 10.7%
Two and a Half Men CBS 3.5% 6.6% 10.2%
Prison Break FOX 2.5% 5.2% 7.8%
Tuesday, September 25, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
House FOX 4.9% 9.0% 14.0%
Dancing With the Stars ABC 6.1% 6.4% 12.5%
Boston Legal ABC 4.5% 4.3% 8.8%
NCIS CBS 3.4% 5.0% 8.4%
Bones FOX 2.5% 4.5% 7.1%
Wednesday, September 26, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
Dancing With the Stars ABC 5.5% 5.3% 10.8%
Private Practice ABC 5.6% 4.2% 9.9%
Bionic Woman NBC 4.3% 3.8% 8.2%
Dirty Sexy Money ABC 4.7% 2.0% 6.7%
Criminal Minds CBS 3.3% 3.0% 6.3%
Thursday, September 27, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
Grey's Anatomy ABC 7.3% 19.8% 27.2%
CSI: Crime Scene Investigation CBS 6.3% 13.6% 20.0%
Survivor: China CBS 5.1% 10.3% 15.4%
The Office NBC 4.0% 10.1% 14.2%
ER NBC 4.2% 7.0% 11.2%
Friday, September 28, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
Las Vegas NBC 4.3% 7.0% 11.3%
NUMB3RS CBS 2.5% 6.4% 8.9%
Ghost Whisperer CBS 2.3% 5.2% 7.6%
Moonlight CBS 2.2% 3.2% 5.5%
20/20 ABC 2.5% 1.5% 4.0%
Saturday, September 29, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
Saturday Night Live NBC 3.2% 3.6% 6.9%
College Football ABC 4.2% 0.5% 4.7%
48 Hours Mystery CBS 1.6% 1.2% 2.9%
Chuck NBC 1.5% 0.9% 2.5%
Cane CBS 1.3% 0.9% 2.3%
Sunday, September 30, 2007
TITLE NETWORK Live Rating Time-shifted Rating Total TiVo Rating
Desperate Housewives ABC 7.25% 12.49% 19.74%
Brothers & Sisters ABC 5.28% 6.58% 11.86%
NFL Football NBC 8.38% 0.67% 9.05%
Shark CBS 3.03% 4.36% 7.39%
Cold Case CBS 3.35% 3.50% 6.86%
(1) TiVo ARM preliminary data compiled from week of Monday,
September 24 -- Sunday, September 30, 2007.
(2) TiVo ARM preliminary data compiled from week of Monday,
September 24 -- Sunday, September 30, 2007.
About TiVo Inc.
Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of
products with the development of the first commercially available digital
video recorder (DVR). Sold through leading consumer electronic retailers,
TiVo has developed a brand which resonates boldly with consumers as
providing a superior television experience. Through agreements with leading
satellite and cable providers, TiVo also integrates its DVR service
features into the set- top boxes of mass distributors. TiVo's DVR
functionality and ease of use, with such features as Season Pass(TM)
recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its
popularity among consumers and have created a whole new way for viewers to
watch television. With a continued investment in its patented technologies,
TiVo is revolutionizing the way consumers watch and access home
entertainment. Rapidly becoming the focal point of the digital living room,
TiVo's DVR is at the center of experiencing new forms of content on the TV,
such as broadband delivered video, music and photos. With innovative
features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is
expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The
TiVo(R) service is also at the forefront of providing innovative marketing
solutions for the television industry, including a unique platform for
advertisers and audience measurement research. The company is based in
Alviso, Calif.
TiVo, Stop||Watch, Season Pass, WishList, Series2, Series3, TiVoToGo,
'TiVo, TV your way' and the TiVo Logo are trademarks or registered
trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc.
All rights reserved.
SOURCE TiVo Inc.
http://www.tivo.com/
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