[10/15/07 - 02:55 PM]
CBS Wins Sunday in Viewers and Key Demographics
CBS spins the numbers for Sunday, October 14.

[via press release from CBS]


CBS's NFL Over Run of New England Patriots vs. Dallas Cowboys Delivers a Reported 26.45 Million Viewers and a 9.3/27 in Adults 18-49

"60 Minutes" Posts Best Deliveries Since January, Up Double-Digit Percentages Versus Last Week

"Cold Case" Up In All Key Measures From a Week Ago

CBS won Sunday in viewers, adults 18-49 and adults 25-54 powered by the NFL over run of the New England Patriots vs. Dallas Cowboys game which delivered a reported 26.45 million viewers and a 9.3/27 in adults 18-49, according to Nielsen preliminary live plus same day ratings for Oct. 14.

Editors Note: CBS's NFL over run aired from 7:00-7:52 PM and all ratings are tentative and subject to change once updated ratings are released tomorrow.

In the 7:00-8:00 PM hour, CBS posted a tentative 16.6/28 with 26.45m viewers, 10.1/27 in adults 25-54 and 9.3/27 in adults 18-49.

From 8:00-9:30 PM, 60 MINUTES was first in households (11.1/17), viewers (16.92m), second in adults 25-54 (5.3/12) and adults 18-49 (4.1/10). Compared to last week, 60 MINUTES was up +52% in households (from 7.3/12), +77% in adults 25-54 (from 3.0/08), +95% in adults 18-49 (from 2.1/06) and added +6.06m viewers (from 10.86m, +56%).

This is 60 MINUTES' best households, viewers, adults 18-49 and adults 25-54 delivery since January 14, 2007.

At 9:30 PM, COLD CASE was second in households (8.8/14), viewers (13.37m), adults 25-54 (4.4/10) and posted a 3.3/08 in adults 18-49. Compared to last week, COLD CASE was up +5% in households (from 8.4/13), +7% in adults 25-54 (from 4.1/09), +10% in adults 18-49 (from 3.0/07) and added +350,000 viewers (from 13.02m, +3%).

From 10:30-11:30 PM, SHARK delivered a 7.6/14 with 10.52m viewers, 3.5/10 in adults 25-54 and 2.5/08 in adults 18-49.

For the night, CBS was first in households (11.4/18), viewers (17.66m), adults 25-54 (6.0/14) and adults 18-49 (5.0/13). Compared to last Sunday, CBS was up +62% in adults 25-54 and +85% in adults 18-49.

  [october 2007]  


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