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HALLMARK CHANNEL SCORES WITH C3 RATINGS RESULTS EARNING 95.7% PRIME TIME HH AUDIENCE RETENTION FOR FIRST WEEK
Network Ranks Top 10 in Retention Among Major Cable and Broadcast Networks for Households and Key Adult Demographics
Hallmark Channel, the nation's leading provider of family friendly programming, earned a high ranking for Live+3 commercial ratings (C3) with 95.7% audience retention in Prime Time households, ranking #6 for the week of September 24-30, the first week of the 2007-2008 broadcast season. The ranking includes major distributed cable and broadcast networks.
Similarly, in A25-54, the network had 94.7% audience retention and a 6th place rank; and in A18-49, 94.1% retention and a #9 rank.
"We couldn't be happier with these numbers, and frankly, this confirms what our research has shown for the past five years," said Bill Abbott, Executive Vice President, Advertising Sales. "Commercial retention has always been a strong point of differentiation for us in the marketplace. When our clients buy time on Hallmark Channel, they know without a doubt that viewers will stay tuned to see their ads."
For reference, the Top 10 networks in Prime Time HH audience retention were ESPN2, ESPN, Nick-at-Nite, Adult Swim, Nickelodeon, Hallmark Channel, TV Land, USA Network, HGTV, Court TV.
Breakdowns are below:
Wk of 9/24-9/30/07 HH Prime Time Audience Retention
Ranked Among Major Distributed Networks (70+ mill subs)
Based on Live + 3 data
Rank
Originator
% Retention
1
ESPN2
104.0%
2
ESPN
97.7%
3
NICK-AT-NITE
96.6%
4
ADULT SWIM
95.9%
5
NICKELODEON
95.8%
6
HALLMARK CHANNEL
95.7%
7
TV LAND
95.6%
8
USA NETWORK
95.5%
9
HOME AND GARDEN TV
95.0%
10
COURT TV
94.6%
11
THE CARTOON NETWORK
94.5%
12
FOX NEWS CHANNEL
94.0%
13
LIFETIME TELEVISION
93.7%
14
BLACK ENTERTAINMENT TV
93.6%
15
HEADLINE NEWS
93.6%
16
TBS NETWORK
93.5%
17
CNBC
93.0%
18
FOX
92.9%
19
THE WEATHER CHANNEL
92.9%
20
NBC
92.7%
21
ABC
92.7%
22
CBS
92.7%
23
COMEDY CENTRAL
92.6%
24
TURNER NETWORK TELEVISION
92.6%
25
ANIMAL PLANET
92.4%
26
FOOD NETWORK
92.3%
27
CABLE NEWS NETWORK
92.2%
28
SPEED
92.1%
29
AMC
91.9%
30
VERSUS
91.3%
31
A&E NETWORK
91.0%
32
SCI-FI CHANNEL
90.8%
33
DISCOVERY CHANNEL
90.7%
34
TLC
90.3%
35
THE HISTORY CHANNEL
90.2%
36
SPIKE TV
90.0%
37
GOLF CHANNEL
89.5%
38
FX
89.4%
39
OXYGEN MEDIA
89.1%
40
ABC FAMILY
88.7%
41
MTV2
88.7%
42
TRAVEL CHANNEL
88.3%
43
BRAVO
87.9%
44
CW
87.2%
45
MTV: MUSIC TELEVISION
87.2%
46
TV GUIDE NETWORK
87.1%
47
SUPERSTATION WGN
86.9%
48
CMT
86.8%
49
VH1
84.6%
50
E! ENTERTAINMENT TV
84.2%
51
MSNBC
81.4%
Wk of 9/24-9/30/07 A25-54 Prime Time Audience Retention
Ranked Among Major Distributed Networks (70+ mill subs)
Based on Live + 3 data
Rank
Originator
% Retention
1
ESPN2
102.2%
2
NICKELODEON
100.7%
3
NICK-AT-NITE
98.1%
4
THE CARTOON NETWORK
97.5%
5
ESPN
97.0%
6
HALLMARK CHANNEL
94.7%
7
TV LAND
94.7%
8
USA NETWORK
94.6%
9
HOME AND GARDEN TV
94.1%
10
ADULT SWIM
93.9%
11
TBS NETWORK
93.4%
12
COURT TV
93.2%
13
COMEDY CENTRAL
92.9%
14
LIFETIME TELEVISION
92.9%
15
ANIMAL PLANET
92.4%
16
BLACK ENTERTAINMENT TV
92.1%
17
FOX NEWS CHANNEL
92.1%
18
FOOD NETWORK
91.8%
19
HEADLINE NEWS
91.3%
20
FOX
91.1%
21
THE WEATHER CHANNEL
91.0%
22
FX
90.6%
23
CNBC
90.4%
24
CBS
90.3%
25
ABC
90.2%
26
OXYGEN MEDIA
90.2%
27
DISCOVERY CHANNEL
90.2%
28
TURNER NETWORK TELEVISION
90.0%
29
ABC FAMILY
90.0%
30
VERSUS
89.9%
31
A&E NETWORK
89.7%
32
TLC
89.7%
33
NBC
89.6%
34
THE HISTORY CHANNEL
89.6%
35
SPIKE TV
89.4%
36
SPEED
89.1%
37
SCI-FI CHANNEL
88.9%
38
CABLE NEWS NETWORK
88.5%
39
BRAVO
87.0%
40
SUPERSTATION WGN
86.5%
41
AMC
86.5%
42
TV GUIDE NETWORK
85.8%
43
TRAVEL CHANNEL
85.3%
44
CMT
85.1%
45
MTV: MUSIC TELEVISION
84.5%
46
CW
84.5%
47
GOLF CHANNEL
84.3%
48
MTV2
83.7%
49
E! ENTERTAINMENT TV
83.7%
50
VH1
83.2%
51
MSNBC
79.5%
Wk of 9/24-9/30/07 A18-49 Prime Time Audience Retention
Ranked Among Major Distributed Networks (70+ mill subs)
Based on Live + 3 data
Rank
Originator
% Retention
1
ESPN2
102.3%
2
NICKELODEON
99.4%
3
ADULT SWIM
99.4%
4
NICK-AT-NITE
99.0%
5
THE CARTOON NETWORK
97.7%
6
ESPN
97.5%
7
TV LAND
94.7%
8
TBS NETWORK
94.3%
9
HALLMARK CHANNEL
94.1%
10
USA NETWORK
93.8%
11
HOME AND GARDEN TV
93.5%
12
LIFETIME TELEVISION
93.2%
13
COMEDY CENTRAL
93.0%
14
BLACK ENTERTAINMENT TV
92.7%
15
FOX NEWS CHANNEL
92.6%
16
COURT TV
92.4%
17
ANIMAL PLANET
91.6%
18
HEADLINE NEWS
91.2%
19
THE WEATHER CHANNEL
91.1%
20
DISCOVERY CHANNEL
90.9%
21
FOX
90.8%
22
FOOD NETWORK
90.6%
23
FX
90.6%
24
CNBC
90.1%
25
ABC
89.8%
26
NBC
89.7%
27
VERSUS
89.5%
28
CBS
89.4%
29
TLC
89.4%
30
THE HISTORY CHANNEL
89.3%
31
ABC FAMILY
89.3%
32
SPIKE TV
88.9%
33
SPEED
88.6%
34
A&E NETWORK
88.5%
35
TURNER NETWORK TELEVISION
88.4%
36
CABLE NEWS NETWORK
88.2%
37
SCI-FI CHANNEL
88.1%
38
BRAVO
86.6%
39
OXYGEN MEDIA
86.3%
40
SUPERSTATION WGN
86.2%
41
TRAVEL CHANNEL
86.1%
42
AMC
86.0%
43
MTV: MUSIC TELEVISION
86.0%
44
TV GUIDE NETWORK
85.6%
45
MTV2
85.4%
46
VH1
84.9%
47
CMT
84.5%
48
CW
84.4%
49
GOLF CHANNEL
83.6%
50
E! ENTERTAINMENT TV
83.4%
51
MSNBC
80.7%
Source: Hallmark Channel analysis of Nielsen NPower & Power Play Commercial minute report; Live+3 ratings (9/24-9/30/07), ranked against broadcast and all major distributed cable networks (70+ million subscribers).
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.
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