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[10/23/07 - 12:00 PM]
A Week of Growth for a Dozen CBS Programs
CBS spins the numbers for the week of October 15-21.

[via press release from CBS]

A WEEK OF GROWTH FOR A DOZEN CBS PROGRAMS

"Two and a Half Men," "Rules of Engagement," "CSI: Miami," "NCIS," "The Unit," "Kid Nation," "Criminal Minds," "CSI: NY," "CSI," "Moonlight," "Numb3rs" And "48 Hours Mystery" All Post Week-to-Week Gains In Viewers And Key Demos

"CSI" Remains the Season's Number One Program

"NCIS" Wins its Tuesday Time Period in Viewers in Demos for the Third Consecutive Week and Ranks No. 6 Among all Programs in Viewers

Growth was the key word to describe CBS programs in the fourth week of the season as 12 CBS programs showed week-to-week gains in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Oct. 21.

TWO AND A HALF MEN, RULES OF ENGAGEMENT, CSI: MIAMI, NCIS, THE UNIT, KID NATION, CRIMINAL MINDS, CSI: NY, CSI, MOONLIGHT, NUMB3RS and 48 HOURS MYSTERY all notched increases in viewers and key demographics over its prior week performance.

For the week in viewers, which was impacted by five American League Championship Series games on FOX, CBS (10.98m) was behind FOX (11.81m) but ahead of ABC (10.65m) and NBC (8.33m). Season-to-date, CBS is first in viewers (11.99m), ahead of ABC (11.36m), NBC (9.14m) and FOX (8.80m).

For the week in households, CBS (7.1/12) was -5% behind FOX (7.5/12), even with ABC and +34% ahead of NBC (5.3/09). Season-to-date, CBS remains first (7.7/13), +3% ahead of ABC (7.5/12), +33% ahead of NBC (5.8/09) and +40% ahead of FOX (5.5/09).

For the week in key demographics, CBS averaged a 3.9/10 in adults 25-54 and 3.0/08 in adults 18-49.

CBS's Weekly Highlights:

? TWO AND A HALF MEN was second in households (8.8/13), viewers (13.69m) and adults 25-54 (6.0/13). Compared to last week, TWO AND A HALF MEN was up +9% in households (from 8.1/12), +5% in adults 25-54 (from 5.7/12), +7% in adults 18-49 (4.7/11 from 4.4/10) and added +670,000 viewers (from 13.02m, +5%).

? RULES OF ENGAGEMENT, compared to last week, was up +1% in households (6.9/10 from 6.8/10), +2% in adults 25-54 (5.0/11 from 4.9/10), +5% in adults 18-49 (4.0/09 from 3.8/09) and added +130,000 viewers (10.81m from 10.68m, +1%).

? CSI: MIAMI was first in households (10.5/17), viewers (15.59m), adults 25-54 (6.1/14), adults 18-49 (4.8/12) and adults 18-34 (3.5/09). Compared to last week, CSI: MIAMI was up +9% in both households (from 9.6/15) and adults 25-54 (from 5.6/13), +7% in adults 18-49 (from 4.5/11), +6% in adults 18-34 (from 3.3/09) and added +1.14m viewers (from 14.45m, +8%).

? NCIS was first in households (10.9/17), viewers (17.55m), adults 25-54 (5.7/15) and adults 18-49 (4.1/12) - all for the third consecutive week. This is NCIS's best first-run delivery in households, adults 25-54 and adults 18-49 since December 12, 2006 and viewers since November 28, 2006. Compared to last week, NCIS was up +5% in households (from 10.4/17), +14% in adults 25-54 (from 5.0/13), +21% in adults 18-49 (from 3.4/10) and added +1.19m viewers (from 16.36m, +7%).

? THE UNIT scored its best households (7.8/12) and viewers (12.35m) delivery since February 6, 2007, best adults 25-54 (4.7/11) delivery since February 22, 2007, best adults 18-49 (3.5/09) performance since February 13, 2007. Compared to last week, THE UNIT was up +13% in households (from 6.9/11), +15% in adults 25-54 (from 4.1/10), +17% in adults 18-49 (from 3.0/07) and added +1.32m viewers (from 11.03m, +12%).

? KID NATION (4.6/07, 7.35m) was first in children 6-11 (2.6/09) and children 2-11 (1.9/07). Compared to last week, KID NATION was up +7% in households (from 4.3/07), +13% in adults 25-54 (2.7/07 from 2.4/07), +14% in adults 18-49 (2.4/07 from 2.1/06), +44% in children 6-11 (from 1.8/07), +12% in children 2-11 (from 1.7/07) and added +440,000 viewers (from 6.91m, +7%). KID NATION was Wednesday's #1 program in children 2-11 and children 6-11.

? CRIMINAL MINDS was first in households (9.5/15), viewers (15.03m), adults 25-54 (5.2/12) and second in adults 18-49 (4.0/10, -0.3 behind ABC). This is CRIMINAL MINDS's best viewers, adults 18-49 and adults 25-54 performances since March 21, 2007. Compared to last week, CRIMINAL MINDS was up +2% in both households (from 9.3/14) and adults 25-54 (from 5.1/12), +3% in adults 18-49 (from 3.9/10) and added +480,000 viewers (from 14.55m, +3%).

? CSI: NY won its time period in households (9.0/15), viewers (13.99m), adults 25-54 (5.2/13) and adults 18-49 (4.1/11). This is CSI: NY's best viewers and adults 25-54 deliveries since February 28, 2007 and matching last week's adults 18-49 performance as the best since March 21, 2007. Compared to last week, CSI: NY was up +2% in households (from 8.8/15), +8% in adults 25-54 (from 4.8/12), even in adults 18-49 and added +560,000 viewers (from 13.43m, +4%).

? SURVIVOR: CHINA was first in households (8.5/13), viewers (14.03m), adults 25-54 (5.5/14) and adults 18-49 (4.6/13). SURVIVOR: CHINA has won its time period in households, viewers, adults 18-49 and adults 25-54 for five consecutive weeks.

? CSI: CRIME SCENE INVESTIGATION (9:00-10:01PM) was first in households (12.9/19), viewers (21.22m), adults 25-54 (8.1/18) and second in adults 18-49 (6.5/15). CSI topped "Grey's Anatomy" for the fourth consecutive week in both households and viewers and for the second time in four broadcasts this season in adults 25-54. Compared to last week, CSI was up +4% in households (from 12.4/19), +7% in both adults 25-54 (from 7.6/17) and adults 18-49 (from 6.1/15) and added +1.43m viewers (from 19.79m, +7%).

? GHOST WHISPERER was first in adults 25-54 (3.4/10), adults 18-49 (2.4/09), adults 18-34 (1.3/05), second in households (5.9/11, -0.1 behind NBC) and viewers (8.95m, -0.24m behind NBC).

? MOONLIGHT was first in adults 25-54 (2.9/08), tied for first in adults 18-49 (2.1/07, with ABC), second in households (5.0/09) and viewers (7.67m). Compared to last week, MOONLIGHT was up +11% in households (from 4.5/08), +4% in adults 25-54 (from 2.8/08), +5% in adults 18-49 (from 2.0/06) and added +570,000 viewers (from 7.10m, +8%).

? NUMB3RS was first in households (6.3/11), viewers (9.85m), adults 25-54 (3.7/10), adults 18-49 (2.7/09) and adults 18-34 (1.7/07). Compared to last week, NUMB3RS was up +5% in households (from 6.0/11), +6% in adults 25-54 (from 3.5/10), +8% in adults 18-49 (from 2.5/08) and added +690,000 viewers (from 9.16m, +7%). .

? 48 HOURS MYSTERY finished second behind FOX's baseball in households (5.3/10), viewers (7.53m), adults 25-54 (2.7/08) and adults 18-49 (2.0/06). This is 48 HOURS MYSTERY's best delivery in households, viewers and adults 25-54 since April 21, 2007, best delivery in adults 18-49 since May 26, 2007.

CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 21.22m viewers), #6 NCIS (17.55m), #8 CSI: MIAMI (15.59m), #9 CRIMINAL MINDS (15.03m), #11 SURVIVOR: CHINA (14.03m), #12 CSI: NY (13.99m), #14 TWO AND A HALF MEN (13.69m), #22 THE UNIT (12.35m), #24 COLD CASE (11.69m), #27 60 MINUTES (11.16m), #29 SHARK (11.00m) and #30 RULES OF ENGAGEMENT (10.81m).

Editors Note: With DVR penetration at 20%, up from 8.5% a year ago, live plus same day ratings only reflect program viewership within a small window of the original broadcast. When all DVR playback is included (after 7 days), ratings on average will increase.

Prime averages are based on the following hours of rated broadcasts in Week #4:

CBS: 22 hours

NBC: 21 � hours

ABC: 22 hours

FOX 19 � hours





  [october 2007]  
S
M
T
W
T
F
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GREY'S ANATOMY (ABC)
· KID NATION (CBS)
· MOONLIGHT (CBS)
· NCIS (CBS)
· NUMB3RS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SHARK (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)











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