or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




most recent ratings | view all posts
[03/24/26 - 12:01 PM]
Netflix Top 10: Week of March 16 - The Wait Is Over as "BTS THE COMEBACK LIVE" Ignites at No. 1
Holding steady at No. 1 on the English TV list is "One Piece" Season 2 with 11.1 million views.
[03/24/26 - 10:02 AM]
BTS Commands the Global Stage As "BTS THE COMEBACK LIVE - ARIRANG" Draws 18.4 Million Global Viewers
The live broadcast from Seoul's historic Gwanghwamun Square reached the weekly Top 10 in 80 countries and secured the #1 spot in 24 countries.

[03/20/26 - 02:30 PM]
ABC News Is #1 in Total Viewers in Late Night, Friday Night and Sunday Morning
"20/20" improved on the previous week in Total Viewers and Adults 18-49.
[03/20/26 - 02:01 PM]
CBS Has Top 2 and 11 of Top 20 Series in Live + 7-Day Multiplatform Viewership Among All Broadcast and Streaming Competition in the First Week of March
CBS has #1 series/drama ("Marshals"), #1 comedy ("Georgie and Mandy's First Marriage"), #1 primetime news program ("60 Minutes") and #1 unscripted series ("Survivor") of the week.
[03/20/26 - 01:01 PM]
"Jimmy Kimmel Live" Tops Late-Night for Third Week in a Row Among Adults 18-49
The Thursday, March 5, episode scored the show's top telecast across all three weeks among Adults 18-49 (0.21 rating), with the show's best rating in the key adult demo in four weeks.
[03/19/26 - 02:34 PM]
10,784,000 Viewers: World Baseball Classic Final on FOX and FOX Deportes Delivers Most-Watched WBC Telecast Ever
Viewership peaked with 12,148,000 from 10:30-10:45 PM ET on FOX.
[03/19/26 - 01:03 PM]
3 Million "Outlander" Fans Drive the Epic Season Eight Premiere to a Four-Year Series High
The episode, entitled "Soul of a Rebel," secured the top spot for the week among all scripted cable programs.
[03/19/26 - 08:01 AM]
"Zootopia 2" Roars to #1 on Disney+ with 32M Views Globally in Its Premiere Week
Its arrival on service builds on the enduring popularity of the franchise: together, "Zootopia," "Zootopia+," and "Zootopia 2" have been streamed over 885 million hours globally to date.
[03/17/26 - 03:16 PM]
FOX Sports Hits Home Run with Most-Watched WBC Game in History
7,369,000 viewers watched on FS1 and FOX Deportes as Team USA advanced past the Dominican Republic 2-1 in the World Baseball Classic semifinals on Sunday night.
[03/17/26 - 12:01 PM]
Netflix Top 10: Week of March 9 - "One Piece" Season 2 Sets Sail for No. 1 in This Week's Top 10
Proving that demand for prehistoric beasts will never go extinct, docuseries "The Dinosaurs" landed at No. 2 on the English TV list with 9.6 million views.
[03/13/26 - 03:05 PM]
Italy's Victory Over Mexico Delivers 2 Million Viewers Across FS1 and FOX Deportes
Said coverage marked the most-watched non-USA WBC Pool Play telecast ever.
[03/13/26 - 01:45 PM]
ABC News Is #1 in Total Viewers in Late Night, Friday Night and Sunday Morning
"20/20" saw week-to-week gains in Adults 25-54 and Adults 18-49.
[03/12/26 - 03:18 PM]
FOX Sports Scores All-Time High Team USA World Baseball Classic Viewership
3,171,000 viewers on average watched the four Team USA World Baseball Classic Pool play games across FOX, FS1 and FOX Deportes.
[03/12/26 - 03:01 PM]
CBS Midseason Premiere Week Tops Broadcast and Streaming Rankings in Live + 7-Day Multiplatform Viewership
The network scored three of the top four and 12 of the top 20 most-watched series among all broadcast and streaming competition.
[03/11/26 - 03:16 PM]
FOX Sports Sets All-Time World Baseball Classic Viewership Record with Mexico-USA
5,018,000 viewers watched on FOX and FOX Deportes as Team USA defeated Mexico 5-3 in World Baseball Classic pool play on Monday night.