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[11/19/07 - 11:31 AM]
Fast Facts for Sunday, November 18, 200 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, November 18.

[via press release from ABC]

Fast Facts for Sunday, November 18, 200 (Fast Affiliate Live + Same Day Ratings)

ABC's 3-Hour Broadcast of the "2007 American Music Awards" Ranks No. 1 in its Time Period with Key Adults, Across the Women Demos, Teens 12-17 and Kids 2-11

"AMAs" Stand as Sunday's No. 1 TV Program Across the Key Women Demographics

Despite Moving to a More Competitive Night This Year, Facing NFL-Boosted NBC And Fox, ABC's "American Music Awards" Posts its Strongest Results in 3 Years

"2007 American Music Awards" (8:00-11:00 p.m.)

Competing against NBC's "Sunday Night Football" (New England-Buffalo) and an NFL prime overrun-boosted Fox (Chicago-Seattle) during its broadcast, ABC's telecast of the "2007 American Music Awards" is currently tied for the No. 1 position in its 3-hour time period among Adults 18-49 (4.8/12 � tied with NBC's preliminary "fast affiliate ratings" in the time period, which are subject to change in final numbers released tomorrow). The broad-appealing "American Music Awards" also ranked No. 1 in its time period network among Adults 25-54 (5.4/12), across key women (W18-34 � 5.4/14, W18-49 � 6.1/14 and W25-54 � 6.6/15), Teens 12-17 (3.9/13) and Kids 2-11 (1.7/7). The "AMAs" stood as Sunday's No. 1 TV program across all key women.

� Despite moving from Tuesday night last year (11/21/06) to a much more competitive Sunday this year, opposite an NFL game on NBC and an NFL overrun-boosted Fox, ABC's 2007 airing of the "American Music Awards" delivered its largest audience (11.8 million) and highest Adult 18-49 rating (4.8/12) in 3 years � best since the 2004 telecast. Additionally the annual music awards show also marked its top number since 2004 with Men 18-49 (3.5/9) and Teens 12-17 (3.9/13). In fact among Teens 12-17, the show generated ABC's biggest number in the time period in nearly 9 months � since the 2007 "Academy Awards" telecast on 2/25/07.

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 10% during the same point in 2006 up to 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 11/18/07.





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