Lifetime Television on Pace to Seize #1 Spot for Entire Year Among W18-49 and W25-54 in Total Day, Versus All of Ad-Supported Basic Cable
- Lifetime Movie Network Top 10 Channel Among W18+, Fueled By Three
Straight Months of Ratings Growth -
NEW YORK, Nov. 28 -- Powered by a ratings surge that began
with the premiere of the smash hit drama "Army Wives" in June, Lifetime
Television is on pace to finish 2007, versus all of ad-supported basic
cable, as the #1 network in total day among W18-49, rising from second
place in 2006. The network is also on track to end the year #1 in total day
among W25-54 for the second straight year, according to Mike Greco,
Executive Vice President, Research, Lifetime Networks.
In primetime, Lifetime's recent ratings success is fueled by three
consecutive months of double-digit growth among W18-34, posting a gain of
20% in that demo in November.
Lifetime Movie Network, the second highest-rated women's network,* is
also enjoying tremendous ratings increases, featuring three consecutive
months of primetime household ratings growth, up 17% in November.
Year-to-date, the network is tied for seventh in total day among W18+,
propelled by three straight months of double-digit ratings gains, up 33% in
An integral part of the company's 2007 success was the growth of the
digital business, highlighted by the November re-launch of myLifetime.com.
Among the web's skyrocketing numbers this year were:
-- A 260% increase, year-to-year, in unique visitors
-- Page views were up 165% versus September '06
-- Community includes 2.38MM registered members
-- Averaging 2.9MM unique visitors per month in 2007
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of The Hearst Corporation and
The Walt Disney Company.
*Lifetime Movie Network's HH primetime rating is twice that of Oxygen
and three times that of WE
SOURCE Lifetime Networks