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[12/18/07 - 04:06 PM]
First-Run Programming Carries CBS to Its Most Dominating Week of the Season
CBS spins the numbers for the week of December 10-16.

[via press release from CBS]

FIRST-RUN PROGRAMMING CARRIES CBS TO ITS MOST DOMINATING WEEK OF THE SEASON

CBS Is First in All Key Measures for the Second Consecutive Week

Network Has Four of the Top Five Programs and Eight of 10; Only Non-CBS Top 10 Programs Are Football

"CSI" is the Week's No. 1 Program Among Viewers, Adults 18-49 and Adults 25-54

"Survivor: China" Finale Ranks No. 2 While Thursday's Penultimate "Survivor" Is No. 5

"Criminal Minds" Wins Its Time Period in All Key Measures for the Fourth Consecutive Time with a First-Run Episode

"Ghost Whisperer," "Moonlight" and "Numb3rs" Sweep Friday

First-run programming on Wednesday, Thursday, Friday and Sunday carried CBS to its most dominating victory of the season, placing first in all key measures for the second consecutive week, according to Nielsen live plus same day ratings for the week ending Dec. 16, week 12 of the 2007-2008 television season.

CBS had four of the top five programs including No. 1 CSI and eight of the top 10 including two editions of SURVIVOR: CHINA (Sunday's finale at No. 2 and Thursday's penultimate edition at No. 5). The only non-CBS broadcasts in the week's top 10 were Sunday night's football game and FOX's post NFL show.

For the week in viewers, CBS (11.08m) topped NBC (8.56m), FOX (7.43m) and ABC (6.30m). Season-to-date, CBS is first in viewers (12.04m), ahead of ABC (11.17m), FOX (8.83m) and NBC (8.80m).

For the week in key demographics, CBS was first in adults 25-54 (4.0/10) and adults 18-49 (3.2/09), both for the second consecutive week. This is CBS's sixth win this season in adults 25-54 and the second outright win in adults 18-49 Season-to-date, CBS is first in adults 25-54 (4.4/11) and second in adults 18-49 (3.5/09, -0.2 behind ABC).

For the week in households, CBS (7.0/12) was +27% ahead of NBC (5.5/09), +49% ahead of FOX (4.7/08) and +67% ahead of ABC (4.2/07). Season-to-date, CBS is first (7.6/12), +4% ahead of ABC (7.3/12), +36% ahead of NBC (5.6/09) and +38% ahead of FOX (5.5/09).

CBS's Weekly Highlights:

? CRIMINAL MINDS was first in households (9.0/14), viewers (14.18m), adults 25-54 (4.8/12) and tied for first in adults 18-49 (3.6/10, with NBC). This is the fourth consecutive time CRIMINAL MINDS was first in its time slot in these measures with a first-run broadcast.

? CSI: NY was first in households (9.4/16), viewers (14.36m), adults 25-54 (4.9/13) and adults 18-49 (4.1/11). This is CSI: NY's fifth consecutive win in these measures. CSI: NY beat the competition combined in households (vs. 8.7/15, +8%), viewers (vs. 12.26m, +17%), adults 25-54 (vs. 4.7/12, +4%) and adults 18-49 (vs. 3.9/11, +5%).

-- Thursday, CBS was first in households (10.4/17), viewers (16.53m), adults 25-54 (6.1/15) and adults 18-49 (4.9/14), winning every half hour in these key measures. CBS has won 11 of the 12 Thursdays this season in households, viewers and adults 25-54 and last seven Thursdays in a row in these measures. CBS won five of the last six Thursdays in adults 18-49.

? SURVIVOR: CHINA was first in households (8.7/14), viewers (14.49m), adults 25-54 (5.6/15) and adults 18-49 (4.6/13). This is SURVIVOR CHINA's best delivery in households, viewers, adults 18-49 and adults 25-54 since Nov. 15, 2007.

? CSI: CRIME SCENE INVESTIGATION was first in households (12.5/19), viewers (19.87m), adults 25-54 (7.5/18) and adults 18-49 (6.1/16). This is CSI's best delivery in households, viewers, adults 18-49 and adults 25-54 since Nov. 15, 2007.

? WITHOUT A TRACE was first in households (10.0/17), viewers (15.15m), adults 25-54 (5.1/14) and adults 18-49 (4.0/12). This is WITHOUT A TRACE's best delivery in households and viewers since Nov. 8, 2007 and best delivery in adults 25-54 and adults 18-49 since Nov. 15, 2007.

-- Friday, CBS was first in households (5.8/10), viewers (9.04m), adults 25-54 (3.2/09) and adults 18-49 (2.4/08). CBS has finished first this season every Friday with their regularly scheduled lineup in households, viewers and adults 25-54, first in adults 18-49 with the network's regularly scheduled line-up nine Fridays out of ten this season.

? GHOST WHISPERER was first in households (6.2/11), viewers (9.80m), adults 25-54 (3.5/11) and adults 18-49 (2.6/09). GHOST WHISPERER has won its time period every week this season in adults 18-49 and adults 25-54.

? MOONLIGHT was first in households (4.9/09), viewers (7.57m), adults 25-54 (2.8/08) and adults 18-49 (2.1/06). MOONLIGHT has placed first in adults 25-54 for the ninth time in ten broadcasts and first in adults 18-49 the eighth time in ten broadcasts.

? NUMB3RS was first in households (6.2/11), viewers (9.75m), adults 25-54 (3.5/10) and adults 19-49 (2.5/08). First run episodes of NUMB3RS have been first in households and adults 25-54 every airing this season, first in viewers for the last nine broadcasts and first in adults 18-49 nine times in ten first run broadcasts.

? SURVIVOR: CHINA FINALE (S) was first in viewers (15.18m), adults 25-54 (6.3/14), adults 18-49 (5.2/12) and second behind NBC's football delivery in households (8.5/13). SURVIVOR: CHINA broadcasts won their time periods every week this season in viewers, adults 25-54 and adults 18-49.

? SURVIVOR: CHINA REUNION SHOW (S) (10:00-11:01PM) posted a 7.3/12 with 12.26m viewers, 5.5/13 in adults 25-54 and 4.5/11 in adults 18-49. From 10:00-11:00PM, CBS was second behind NBC's football delivery in households, viewers, adults 25-54 and adults 18-49.

CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 19.87m viewers), #2 SURVIVOR: CHINA FINALE (S) (15.18m), #3 WITHOUT A TRACE (15.15m), #5 SURVIVOR CHINA (14.49m), #6 CSI: NY (14.36m), #7 CRIMINAL MINDS (14.18m), #8 CSI: MIAMI (14.11m), #10 60 MINUTES (13.36m), #13 SURVIVOR: CHINA REUNION (S) (12.26m), #15 NCIS (11.69m), #16 TWO AND A HALF MEN (R) (11.49m), #23 GHOST WHISPERER (9.80m), #24 NUMB3RS (9.75m) and #25 RULES OF ENGAGEMENT (R) (9.34m).

Prime averages are based on the following hours of rated broadcasts in Week #12:

CBS: 22 hours

NBC: 21 � hours

ABC: 22 hours

FOX 15 hours





  [december 2007]  
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M
T
W
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· 60 MINUTES (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· MOONLIGHT (CBS)
· NCIS (CBS)
· NUMB3RS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)





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