or


[01/10/08 - 03:17 PM]
Quick Take for Wednesday, January 9, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 9.

[via press release from ABC]

Quick Take for Wednesday, January 9, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Highly Competitive Wednesday, ABC Earns Second in Adults 18-49 And Wins the Evening in Adults 18-34 and Among Key Women Demos

Showing Solid Year-to-Year Gains for the Second Week in a Row, ABC is Up From the Year-Ago Night by 1.0 Million Viewers and by 25% in Adults 18-49

"Wife Swap" Wins the 8pm Hour in Adults 18-34, Beating NBC's "Deal Or No Deal"

Against CBS' Original "Criminal Minds" and NBC's "Law & Order: CI" Premiere, "Supernanny" Emerges as Wednesday's No. 1 TV Program Among Adults 18-34

"Supernanny" Retains 100% of its Week-Earlier Season Premiere in Viewers and Adults 18-49 and Posts the Series' Highest Teen 12-17 Number in Close to 2 Years

At 10pm Against CBS' Time Period Veteran "CSI: NY" and NBC's "Law & Order," ABC's Time Period Premiere of "Cashmere Mafia" Ranks No. 1 in Women 18-34

Wednesday Night (8:00-11:00 p.m.)

On a very competitive Wednesday against original competition on CBS and NBC, ABC took second place among Adults 18-49 (3.0/8-tie), while ranking No. 1 with Adults 18-34 (2.6/8), key women [W18-34 - 3.7/10, W18-49 � 4.2/11 and W25-54 � 4.5/11 (tie)] and Teens 12-17 (1.9/7).

� ABC was up over the year-ago Wednesday (1/10/07) by 1.0 million viewers (7.6 million vs. 6.6 million) and by 24% in Adults 18-49 (3.0/8 vs. 2.4/6).

"Wife Swap" (8:00-9:00 p.m.)

On just its second airing in the time period, ABC's "Wife Swap" won Wednesday's 8 o'clock hour among Adults 18-34 (2.6/8) and Women 18-34 (3.6/10), beating NBC's "Deal Or No Deal." The ABC unscripted show earned second place in the hour in Total Viewers (7.8 million) and Adults 18-49 (3.0/8), pacing way ahead of CBS' "Power of 10" on both counts (6.1 million & 1.7/5).

� "Wife Swap" was up from its week-earlier season premiere by 18% in Teens 12-17 (2.0/8 vs. 1.7/6) and by 14% in Kids 2-11 (1.6/6 vs. 1.4/5).

"Supernanny" (9:00-10:00 p.m.)

Retaining all of its week-ago season premiere audience despite facing an original "Criminal Minds" and NBC's broadcast premiere of "Law & Order: C.I.," ABC's "Supernanny" dominated the 9 o'clock hour among Adults 18-34 by 36% over its nearest competitor (3.4/10 vs. 2.5/7 - CBS). The show took a strong second in the hour in Adults 18-49 (3.6/9), beating NBC's premiere of "L&O: C.I." by 44% (3.6/9 vs. 2.5/6). In fact "Supernanny" stood as Wednesday's No. 1 TV program with Adults 18-34 (3.4/10), Women 18-49 (5.2/13), Women 18-34 (4.8/13) and Teens 12-17 (2.5/9).

� "Supernanny" held 100% its week-earlier season premiere audience among Total Viewers (8.9 million) and Adults 18-49 (3.6/9). In addition, the series marked its highest Teens 12-17 number (2.5/9) in nearly 2 years � since 3/20/06.

"Cashmere Mafia" (10:00-11:00 p.m.)

In its time period premiere, opposite CBS' time period veteran "C.S.I.: N.Y." and NBC's "Law & Order," "Cashmere Mafia" ranked No. 1 during the 10 o'clock hour among Women 18-34 (2.7/8).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/9/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· CASHMERE MAFIA (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DEAL OR NO DEAL (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.