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[01/15/08 - 12:59 PM]
NBC Wins Monday Night Paced by 'American Gladiators' and 'Deal Or No Deal'
NBC spins the numbers for Monday, January 14.

[via press release from NBC]

NBC WINS MONDAY NIGHT PACED BY 'AMERICAN GLADIATORS' AND 'DEAL OR NO DEAL'

NBC WINS MONDAY NIGHT PACED BY 'AMERICAN GLADIATORS' AND 'DEAL OR NO DEAL'

'DEAL' AND 'GLADIATORS' ARE THE #1 AND #2 SHOWS OF THE NIGHT ON ANY NETWORK IN ADULTS 18-49

'GLADIATORS' WINS ITS SLOT IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES, AND IS THE NIGHT'S #1 SHOW IN KEY MALE DEMOS, TEENS AND KIDS

'DEAL' SCORES ITS HIGHEST NUMBERS OF THE SEASON AND IS MONDAY'S #1 PROGRAM IN 18-49 AND TOTAL VIEWERS,

BURBANK, Calif. � January 15, 2008 � NBC won Monday night in adults 18-49 and total viewers as "Deal or No Deal" and "American Gladiators" emerged from the primetime fray as the #1 and #2 shows of the night in 18-49, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 8-9 p.m. ET, "American Gladiators" (4.6 rating, 12 share in adults 18-49, 10.7 million viewers overall) won the first hour of primetime in adults 18-49, total viewers and nearly all other key ratings categories. In head-to-head competition with Fox's mid-season return of "Prison Break," "Gladiators" won the hour by a 39 percent margin in adults 18-49 (4.6 vs. 3.3), a 35 percent margin in adults 18-34 (5.0 vs. 3.7) and a 47 percent margin among men 18-34 (5.6 vs. 3.8). "American Gladiators" retained 96 percent of last Monday's strong regular-slot premiere rating, delivering NBC's second-highest 18-49 rating in this time period in 10 months (since March 5, 2007).

From its first to its second half-hour, "American Gladiators" grew by 12 percent in 18-49 rating (to a 4.8/12 from a 4.3/11) and by 11 percent, or 1.1 million persons, in total viewers (to 11.2 million from 10.1 million).

"American Gladiators" was the #1 telecast on any network last night among men 18-49, men 18-34, teens 12-17 and kids 2-11.

At 9 p.m. ET, "Deal or No Deal" (5.0/12 in 18-49, 15.0 million viewers overall) was the #1 show of the night in adults 18-49 and total viewers. Head-to-head versus Fox's regular time period premiere of "Terminator: The Sarah Connor Chronicles," "Deal" won the hour by a 19 percent margin in adults 18-49 (5.0 vs. 4.2), a 10 percent margin in adults 18-34 (4.3 vs. 3.9) and a 49 percent margin in total viewers (15.0 million vs. 10.1 million).

"Deal" scored its highest 18-49 rating since Monday, March 5, 2007 (a 5.4) and its largest viewer total since Monday, March 12, 2007 (16.8 million).

At 10 p.m. ET, "Medium" (3.3/9 in 18-49, 9.5 million viewers overall) retained 100 percent in adult 18-49 rating and 99 percent in total viewers of last Monday's solid season-premiere results, despite increased competition this week from a first-run "CSI: Miami" on CBS. "Medium" was a strong #2 in the time period in adults 18-49, total viewers and other key measures, topping ABC's first-run drama "October Road."

"Medium" matched NBC's best 18-49 rating in the hour since October 1, 2007 and matched the highest "Medium" rating since Wednesday, Jan. 31, 2007.

Preliminary 18-49 averages for Monday night are: NBC, 4.3/11; Fox, 3.8/9; CBS, 3.5/9; ABC, 2.4/6; CW, 0.7/2. In overall total viewers, January 14 preliminary results are: NBC, 11.7 million; CBS, 10.8 million; Fox, 9.0 million; ABC, 7.7 million; CW, 1.6 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2008]  
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· AMERICAN GLADIATORS (NBC)
· CSI: MIAMI (CBS)
· DEAL OR NO DEAL (CNBC)
· MEDIUM (CBS)
· OCTOBER ROAD (ABC)
· PRISON BREAK (FOX)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)





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