or


[02/06/08 - 03:55 PM]
Quick Take for Monday, February 4, 2008 (National Live + Same Day Program Ratings)
ABC further spins the numbers for Monday, February 4.

[via press release from ABC]

Quick Take for Monday, February 4, 2008 (National Live + Same Day Program Ratings)

ABC Wins the Opening Monday of the 2008 February Sweep in Total Viewers, Women 18-49 and Women 25-54

ABC's "Dance War" Leads its Time Period in Viewers and Key Women

ABC News' "Special Edition of 20/20: The Final Hours of Natalee Holloway" Leads Its Time-Slot and Ranks as Monday's No. 1 Program in Adults 25-54 and Across All Key Women Demographics

"A Special Edition of 20/20" Delivers the ABC Newsmagazine's Largest Audience And Highest Adult 18-49 and Adult 25-54 Ratings in Over a Year

Monday Night (8:00-11:00 p.m.)

Featuring its lineup of "Dance War: Bruno vs. Carrie Ann" and ABC News' "Special Edition of 20/20: The Final Hours of Natalee Holloway," ABC qualified as the most-watched TV network (11.2 million) on the first Monday of the 2008 February sweep. ABC was also No. 1 on the night among Women 18-49 (4.7/12) and Women 25-54 (5.8/13).

� ABC drew its largest audience (11.2 million) and strongest Adults 18-49 (3.4/9) performance since November (11/26/07). In addition, the Net posted increases over the same night last year in both Nielsen measures (8.0 million and 3.3/8 in Adults 18-49 on 02/05/07).

"Dance War: Bruno vs. Carrie Ann" (8:00-9:31 p.m.)

ABC's "Dance War: Bruno vs. Carrie Ann" led its time period in Total Viewers (9.8 million), Women 18-49 (3.6/9) and Women 25-54 (4.7/11), claiming the top position in its time period for the fourth straight week in the latter women demo.

� "Dance War" saw week-to-week increases in Total Viewers (9.8 million vs. 9.5 million) and across each of the key women demos: Women 18-34 (2.7/7 vs. 2.5/7), Women 18-49 (3.6/9 vs. 3.5/9) and Women 25-54 (4.7/11 vs. 4.6/11).

"Special Edition of 20/20: The Final Hours of Natalee Holloway" (9:31-11:00 p.m.)

ABC News' "Special Edition of 20/20: The Final Hours of Natalee Holloway" took second place in its time period in Total Viewers (12.7 million) and Adults 18-49 (4.3/11). The ABC newsmagazine, reporting on new evidence that has just surfaced prompting Aruban legal authorities to reopen the case, won its time-slot and stood as Monday's No. 1 program in Adults 25-54 (5.2/12) and across each of the key women demographics: Women 18-34 (4.1/11), Women 18-49 (5.8/14) and Women 25-54 (6.9/16).

� The special edition of "20/20" garnered the ABC newsmagazine's largest audience and highest ratings among Adult 18-49 and Adult 25-54 in over a year � since 9/27/06.

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 12% at the same point in 2006, up to 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 2/4/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· 20/20 (ABC)
· DANCE WAR: BRUNO VS. CARRIE ANN (ABC)









most recent ratings | view all posts
[08/04/15 - 09:03 AM]
American Pharoah's Victory in Haskell Invitational on NBC Is Most-Watched Summer Race in 13 Years
NBC spins the numbers for Sunday, August 2.

[08/04/15 - 08:51 AM]
NBC Sweeps Monday in All Key Measures Among the Big 4, Wins 6 of 6 Half-Hours in Adults 18-49
NBC spins the numbers for Monday, August 3.

[08/04/15 - 08:35 AM]
ABC's "Bachelor in Paradise" Monday Debut Surges by Double Digits From Its Sunday Premiere in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 3.

[08/04/15 - 08:20 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "American Ninja Warrior"
The Peacock nearly doubles its closest competitor among adults 18-49.

[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.

[08/03/15 - 08:31 AM]
"American Ninja Warrior" Rebroadcast Ties for #1 Among the Big 4 Networks in Adults 18-49 and Adults 25-54
NBC spins the numbers for Sunday, August 2.

[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.