or


[02/08/08 - 11:57 AM]
Quick Take for Thursday, February 7, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, February 7.

[via press release from ABC]

Quick Take for Thursday, February 7, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its Second Straight Thursday of the February Sweep, Among Adults 18-49, Defeating Second-Place CBS by 17% in the Key Sales Demo

ABC's "Lost" Stands as Thursday's No. 1 TV Show for the Second Week in a Row Retaining Nearly All of its Week-Earlier Season Premiere Audience, "Lost" Leads its Time Period by 3.2 Million Viewers and by 100% in Adults 18-49

Winning its Slot for the Second Week in a Row in Adults 18-49, ABC's "Eli Stone" Tops NBC's Debut of "Lipstick Jungle" by Wide Margins in Viewers and Young Adults

Thursday Night (8:00-11:00 p.m.)

ABC won its second consecutive Thursday during the 2008 February Sweep, beating second-place CBS on the evening by 17% in Adults 18-49 (4.1/11 vs. 3.5/9). After a "Lost" repeat in the 8 o'clock hour against the season premiere of "Survivor: Micronesia," ABC jumped into first place at 9:00 p.m. and won each half-hour from 9:00-11:00 p.m. in Adults 18-49 with originals of "Lost" and "Eli Stone." In addition to leading the night in Adults 18-49, the Network also ranked No. 1 on Thursday in Adults 18-34 (3.7/11), Adults 25-54 (4.5/11) and in all key men and women demographics.

� For the second week in a row, ABC's "Lost" stood as Thursday's No. 1 TV program in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:00 p.m.)

Retaining nearly all of its big week-earlier season premiere audience among Total Viewers (94%) and Adults 18-49 (96%), ABC's "Lost" jumped from its lead-in to dominate its new Thursday 9 o'clock time period for the second week in a row. In its time period, the ABC drama outpaced its closest competitors by 3.2 million viewers (15.1 million vs. 11.9 million - CBS) and by 100% in Adults 18-49 (6.4/16 vs. 3.2/8 - NBC).

� "Lost" held on to nearly all of its season premiere audience from the prior week in Total Viewers (94% - 15.1 million vs. 16.1 million) and Adults 18-49 (96% - 6.4/16 vs. 6.7/17), while growing from its season opener among Adults 18-34 (6.1/16 vs. 6.0/17) and Women 18-34 (6.7/17 vs. 6.3/17).

"Eli Stone" (10:00-11:00 p.m.)

Winning its time period for the second week in a row among Adults 18-49, ABC's freshman "Eli Stone" topped NBC's debut of "Lipstick Jungle" in the 10 o'clock hour by 1.7 million viewers (9.3 million vs. 7.6 million) and by 24% in Adults 18-49 (3.6/10 vs. 2.9/8). "Eli Stone" also took top honors in the hour with Adults 18-34 (3.1/9) and Adults 25-54 (4.2/11).

� Versus its week-ago series debut, "Eli Stone" showed strong retention among Adults 18-49 (90% - 3.6/10 vs. 4.0/11) and Adults 18-34 (97% - 3.1/19 vs. 3.2/10). The new ABC drama was up from debut telecast with Men 18-34 (2.8/9 vs. 2.7/9).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 12% at the same point in 2006, up to 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/07/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[12/16/18 - 08:24 AM]
Saturday's Broadcast Ratings: UFC Sparks Demo Victory for FOX
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/18 - 08:39 AM]
Friday's Broadcast Ratings: FOX Continues Demo Win Streak
The network has won the night among adults 18-49 for 12 straight weeks.

[12/14/18 - 08:23 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Powers FOX Victory
The network's last Thursday game of the season delivers top honors in total viewers and adults 18-49.

[12/13/18 - 08:21 AM]
Wednesday's Broadcast Ratings: CBS Wins Tight Race with "Survivor"
The Eye takes home top honors in total viewers and adults 18-49.

[12/12/18 - 08:10 AM]
Tuesday's Broadcast Ratings: Fall Finales Put CBS on Top in Viewers, Demos
"NCIS" is the night's most-watched program overall while NBC's "The Voice," ABC's "The Conners" top adults 18-49.

[12/11/18 - 01:00 PM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Viewers, Demos
The Peacock narrowly holds off CBS in both categories.

[12/10/18 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock takes home top honors in total viewers and adults 18-49.

[12/09/18 - 08:22 AM]
Saturday's Broadcast Ratings: Holiday Repeats Put CBS on Top
"Rudolph the Red-Nosed Reindeer" helps fuel the network to top honors in total viewers and adults 18-49.

[12/08/18 - 08:33 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network holds off CBS among adults 18-49 last night.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/06/18 - 08:20 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with Fall Finales
The network's "Empire" helps lead the night among adults 18-49 while NBC is the most-watched network overall.

[12/05/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Onto Demo Crown
The Peacock edges CBS among adults 18-49 however the Eye is the most-watched network.

[12/04/18 - 08:15 AM]
Monday's Broadcast Ratings: "The Voice" Helps NBC Hold Off ABC
The Alphabet gets a boost from the fall finale of "The Good Doctor."

[12/03/18 - 12:10 PM]
Premiere of Investigation Discovery's "Body Cam" Arrests 1.6 Million Viewers
Investigation Discovery further spins the numbers for Tuesday, November 27.