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[02/20/08 - 02:22 PM]
'Knight Rider' Paces NBC's Week of FeB. 11-17, as the Network Ranks #2 in Adults 18-49
NBC spins the numbers for the week of February 11-17.

[via press release from NBC]

'KNIGHT RIDER' PACES NBC'S WEEK OF FEB. 11-17, AS THE NETWORK RANKS #2 IN ADULTS 18-49

NBC ALSO RANKS #2 FOR THE WEEK IN EVERY KEY RATINGS MEASURE � MEN AND WOMEN 18-49, ADULTS, MEN AND WOMEN 18-34, ADULTS, MEN AND WOMEN 25-54, TEENS 12-17 AND TOTAL VIEWERS

'KNIGHT RIDER' ON SUNDAY SCORES THE TOP 18-49 RATING FOR ANY MOVIE ON ANY NETWORK IN NEARLY THREE YEARS

'AMERICAN GLADIATORS' WINS ITS MONDAY SLOT IN ADULTS 18-49 AND OTHER KEY DEMOS, AND IS THE #1 SHOW OF THE NIGHT AMONG ADULTS 18-34

'DEAL OR NO DEAL' IS THE #1 SHOW ON ANY NETWORK MONDAY NIGHT IN ADULTS 18-49, AS NBC WINS ITS FIFTH CONSECUTIVE MONDAY IN ADULTS 18-49

'THE BIGGEST LOSER' ON TUESDAY IS THE TOP-RATED ALTERNATIVE TO FOX'S 'AMERICAN IDOL'

'LAW & ORDER' ON WEDNESDAY RANKS #1 IN ADULTS 18-49, 25-54, TOTAL VIEWERS AND OTHER MEASURES

ON THURSDAY, 'CELEBRITY APPRENTICE' GROWS 12 PERCENT IN 18-49 VERSUS THE PRIOR WEEK AND 32 PERCENT VERSUS THE WEEK BEFORE

ON FRIDAY, A TWO-HOUR 'LAS VEGAS' ROLLS THE SHOW'S BEST NUMBERS SINCE OCTOBER

THROUGH 21 WEEKS OF THE 2007-08 SEASON, NBC NOW RANKS #2 IN ADULTS 18-49, AND IS THE ONLY MAJOR NETWORK TO HAVE GROWN YOUNGER IN PRIMETIME

BURBANK, Calif. � February 20, 2008 � Book-ended by convincing primetime wins on Monday and Sunday nights, NBC ranked #2 for the week in primetime's key demographic of adults 18-49, averaging a 3.0 rating, 8 share in adults 18-49 and 8.9 million viewers overall for the week of February 11-17, according to in-home viewing figures from Nielsen Media Research.

NBC also ranked #2 for the week in every other relevant ratings measure � men and women 18-49, adults, men and women 18-34, adults, men and women 25-54, teens 12-17 and total viewers.

NBC began the week with its fifth straight Monday win in adults 18-49, as "Deal or No Deal" and "American Gladiators" emerged as the #1 and #2 shows of the night on any network. And NBC concluded its week with a Sunday victory, fueled by the made-for-TV movie "Knight Rider," which raced off with the highest 18-49 rating of for any made-for-television movie, multiple-part movie or theatrical film on any network in almost three years.

On Tuesday and Wednesday, "The Biggest Loser" and "Deal or No Deal" again proved to be television's top-rated alternative to "American Idol"; on Thursday, "Celebrity Apprentice" increased in 18-49 rating for the second week in a row in its tough time period; and on Friday, a two-hour "Las Vegas" rolled the show's best numbers since October.

In the program rankings for the week, NBC placed seven shows in the week's top 20 in primetime's key demo of adults 18-49, led by "Knight Rider," which ranked #5 among all programs. Monday's "Deal or No Deal" ranked #9, Monday's "American Gladiators" and "The Celebrity Apprentice" tied at #11, Thursday's "Deal or No Deal" ranked #17 (tied) and Sunday's "American Gladiators" and Wednesday's "Law & Order" tied at #20.

It is worth noting that "Knight Rider," with a 5.6/14 in men 18-49, ranked #3 among all series programs this week in that elusive demographic, behind only the Tuesday and Wednesday editions of "American Idol."

Through 21 weeks of the 2007-08 season, Fox is leading in primetime's key demographic of adults 18-49, with NBC in second place. Season-to-date averages in adults 18-49 for the period September 24, 2007 through February 17, 2008 are Fox (4.2/11), NBC (3.2/8), ABC and CBS (3.1/8), Univision (1.5/4), CW (1.1/3) and Telemundo (0.4/1).

Through the first 21 weeks of the 2007-08 season, NBC is the only network to have grown younger in primetime, and NBC is now the "second-youngest" of the major broadcast networks. NBC's median age has moved to 46.9 years this season from 47.6 years at this point last season. In this same comparison, ABC's median age has increased by 2.1 years (to 48.8 from 46.7), CBS's median age has increased to 52.9 years old from 51.6 and Fox's audience has aged to 43.8 from 43.1 years old.

Primetime averages for the week of February 11-17 in adults 18-49 were Fox (4.6/12), NBC (3.0/8), ABC (2.3/6), CBS (2.2/6), Univision (1.5/4), CW (0.8/2) and Telemundo (0.5/1). In overall total viewers the weekly averages were Fox (11.5 million), NBC (8.9 million), CBS (8.1 million), ABC (7.0 million), Univision (3.4 million), CW (2.2 million) and Telemundo (1.1 million).

NBC highlights for the week of February 11-17:

* On Sunday, the two-hour "Knight Rider" movie raced to a #1 finish in adults 18-49, 18-34 and 25-54, total viewers and other key measures, pacing NBC to its first Sunday win in adults 18-49 without a significant boost from sports programming since the Emmy Awards in August 2006.

* "Knight Rider" delivered the highest 18-49 rating for any made-for-television movie, multiple-part movie or theatrical film on any network since March 2005 ("Their Eyes Were Watching God" on ABC) and in total viewers, "Knight Rider" attracted NBC's biggest overall viewership in this time period, excluding sports, since the Emmy Awards in August 2006.

* NBC won its fifth consecutive Monday night in adults 18-49, winning every half-hour in primetime's key demographic. "Deal or No Deal" and "American Gladiators" were the #1 and #2 top-rated programs on television Monday night in adults 18-49.

* On Monday, a 90-minute "American Gladiators" ranked #1 in adults 18-49 and other key measures opposite such first-run competition as Fox's "Prison Break" and the first half of "Terminator: The Sarah Connor Chronicles," ABC's "Dance Wars" and CBS's "Welcome to the Captain." "Gladiators" was the #1 show of the night on any network in adults 18-34, and was the #2 show in 18-49, behind only NBC's "Deal or No Deal."

* Also on Monday, a 90-minute "Deal or No Deal" was the #1 show of the night on any network in adults 18-49, total viewers and other key measures. The last four Monday telecasts of "Deal" have delivered the highest 18-49 rating for any program on any network on those respective nights.

* On Tuesday, "The Biggest Loser" was the top-rated alternative to "American Idol" on Fox, ranking #2 in adults 18-49 and other key measures over the two hours. Despite two hours of head-to-head competition with "Idol," "Loser" grew by 22 percent in 18-49 and 20 percent in total viewers from its first half-hour to its fourth.

* NBC ranked #2 on Tuesday in primetime's key demographic of adults 18-49, as it has each Tuesday night since the return of "American Idol" on January 15. NBC has ranked either #1 or #2 in adults 18-49 on Tuesday night for the last 11 weeks (five weeks as #1, including one tie, and six weeks as #2).

* On Wednesday, "Deal or No Deal" was the top-rated alternative to "American Idol," topping such notable first-run competition as the Wednesday season premiere of CBS's "Big Brother" and ABC's "Wife Swap." Despite "Idol" competition, "Deal" grew by 35 percent in 18-49 from its first to its second half-hour.

* Also on Wednesday, "Law & Order" ranked #1 in its time period in adults 18-49, adults 25-54, total viewers and most other key measures.

* On Thursday, "The Celebrity Apprentice" was up 12 percent in 18-49 versus the prior week and 32 percent versus its performance two weeks earlier in the time period. "Celebrity Apprentice" continues to pace well ahead of the most recent cycle in the "Apprentice" franchise, with Thursday's episode, the seventh of the current cycle, topping the seventh episode of "Apprentice 6" by 37 percent in 18-49 rating and by 40 percent in total viewers.

* Also on Thursday, "Deal or No Deal" delivered NBC's top results in the 8 p.m. hour in six weeks, while in the 10 p.m. hour, "Lipstick Jungle" ranked a close #2 in adults 18-49 and #1 in women 18-49 and women 18-34.

* On Friday, "Las Vegas" parlayed a two-hour episode into the show's best 18-49 rating and biggest total viewer tally since October 26. In its concluding hour from 10-11 p.m., "Las Vegas" ranked #1 in adults 18-49, total viewers and most key measures.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of February 11-17:

On Monday, Feb. 11, from 8-9:30 p.m. ET, "American Gladiators" (3.7 rating, 9 share in adults 18-49, 8.8 million viewers overall) won its time period in adults 18-49 and other key demographics versus such first-run competition as Fox's "Prison Break" and the first half of "Terminator: The Sarah Connor Chronicles," ABC's "Dance War" and CBS's second episode of "Welcome to the Captain." From its first half-hour to its third, "American Gladiators" increased by 25 percent in 18-49 rating (to a 4.0/10 from a 3.2/9) and by 15 percent, or more than 1.2 million persons, in total viewers (to 9.3 million from 8.1 million).

"American Gladiators" was the #1 primetime telecast on any broadcast network Monday among adults 18-34.

Monday from 9:30-11 p.m. ET, "Deal or No Deal" (4.3/11 in 18-49, 13.1 million viewers overall) delivered the highest ratings of the night of any program on any network in adults 18-49, total viewers and other key measures. "Deal" ranked #1 in its time period in adults 18-49, 25-54, total viewers and other key categories.

The last four Monday telecasts of "Deal or No Deal" have delivered the highest 18-49 rating for any program on any network on those nights.

NBC won its fifth consecutive Monday night in adults 18-49, winning every half-hour in that key demo.

Tuesday, Feb. 12 from 8-10 p.m. ET, "The Biggest Loser 5" (2.9/7 share in adults 18-49, 7.4 million viewers overall) was the top-rated alternative to Fox's "American Idol," ranking #2 in adults 18-49 and other key measures over the two hours.

Despite head-to-head competition from "American Idol" over its two hours, "Biggest Loser" gained, from its first half-hour to its fourth, 22 percent in 18-49 rating (to a 3.3/7 from a 2.7/7) and 20 percent, or more than 1.3 million persons, in total viewers (to 8.3 million from 7.0 million).

Tuesday from 10-11 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (2.6/7 in 18-49, 8.3 million viewers overall) ranked #1 in adults 18-49 (tied), total viewers, adults 18-34 and all key adult-female demos, opposite first-run competition from CBS's season premiere of "Jericho" and ABC's "Boston Legal."

NBC ranked #2 on Tuesday night in adults 18-49, behind only Fox's two hours of "American Idol."

On Wednesday, Feb. 13 from 8-9 p.m. ET, "Deal or No Deal" (2.7/7 in 18-49, 11.1 million viewers overall) was the top-rated alternative to "American Idol," topping in adults 18-49 CBS's "Big Brother" Wednesday season premiere (2.0/5 in 18-49), ABC's "Wife Swap" (1.8/5) and CW's retrospective "Top Model Exposed" (0.7/2). From its first to its second half-hour, "Deal" increased by 35 percent in 18-49 rating (to a 3.1/8 from a 2.3/6) and by 16 percent, or more than 1.6 million persons, in total viewers (to 11.9 million from 10.2 million).

At 9 p.m. ET, "Law & Order: Criminal Intent" (2.4/6 in 18-49, 9.1 million viewers) locked up its highest 18-49 rating in four weeks (since January 16) and its biggest overall viewership since its NBC season premiere on January 9.

At 10 p.m. ET, "Law & Order" (3.0/8 in 18-49, 10.2 million viewers overall) ranked #1 in the time period in adults 18-49, adults 25-54, total viewers and most other key measures.

On Thursday, Feb. 14 from 8-9 p.m. ET, "Deal or No Deal" (3.4/8 in 18-49, 12.2 million viewers overall) delivered NBC's best 18-49 and total viewer results in this hour in six weeks (since January 3). "Deal" ranked a strong #2 in adults 18-49, total viewers and all other key ratings measures.

Week-to-week in this time period, "Deal" increased by 31 percent in 18-49 rating (3.4/10 vs. 2.6/7) and by 31 percent, or 2.9 million persons in total viewers (to 12.2 million from 9.3 million).

Thursday from 9-10:01 p.m. ET, "The Celebrity Apprentice" (3.7/7 in adults 18-49, 9.1 million viewers overall) was up 12 percent in 18-49 rating versus the prior week and up 32 percent in 18-49 versus its 9-10 p.m. rating of two weeks earlier. "Celebrity Apprentice" recruited its biggest overall viewership in four weeks. It ranked #2 in its time period in adults 18-49 and most other key demographics, trailing only ABC's first-run "Lost."

"Celebrity Apprentice" continues to pace solidly ahead of the most recent cycle in the "Apprentice" franchise, with Thursday's episode, the seventh of the current cycle, topping the seventh episode of "Apprentice 6" by 37 percent in 18-49 rating (3.7 vs. a 2.7 on Sunday, March 4, 2007 at 10 p.m.) and by 40 percent, or more than 2.5 million persons in total viewers (9.1 million vs. 6.5 million).

Thursday from 10:01-11 p.m. ET, "Lipstick Jungle" (2.5/6 in 18-49, 6.0 million viewers overall) ranked #2 in the hour in adults 18-49 and ranked #1 among adults 18-34 (tied), women 18-34 and women 18-49. In the 10:30-11 p.m. half-hour, "Lipstick" moved into first place in adults 18-49, while also winning in adults 18-34, women 18-49 and women 18-34. Week-to-week, "Lipstick Jungle" cut "Eli Stone's" 18-49 margin in the hour from a 0.4 of a rating point advantage on February 7 to just one-tenth of a point on this night.

On Friday, February 15 from 8-9 p.m. ET, "1 vs 100" (2.0/6 in adults 18-49, 8.0 million viewers overall) ranked #2 in the time period in adults 18-49 and #1 in total viewers. From its first half-hour to its second, "1 vs 100" increased by 17 percent in 18-49 rating (to a 2.1/7 from a 1.8/6) and by 14 percent, or more than 1.0 million persons in total viewers (to 8.6 million from 7.5 million).

Friday from 9-11 p.m. ET, "Las Vegas" (2.3/7 in 18-49, 8.0 million viewers) parlayed a two-hour episode into the show's biggest 18-49 rating and total viewer tally since October 26. In its concluding hour from 10-11 p.m., "Las Vegas" ranked #1 in adults 18-49, total viewers and most key measures.

NBC ranked #2 on Friday night in adults 18-49 and #1 in total viewers.

On Saturday, Feb. 16, at 8 p.m. ET, an encore telecast of "Law & Order: Criminal Intent" (1.2/4 in 18-49, 5.2 million viewers overall) matched NBC's highest 18-49 rating in this slot excluding sports since December 15 and attracted the network's biggest overall audience in the hour since December 1. "CI" ranked #2 in the time period in 18-49, total viewers and other key measures. At 9 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.5/4 in 18-49, 6.3 million viewers overall) ranked #2 in adults 18-49, total viewers and other key measures.

Saturday at 10 p.m. ET, a rebroadcast of "Law & Order" (1.8/5 in 18-49, 6.5 million viewers overall) won the time period with NBC's highest non-sports 18-49 rating in the hour since December 15. "Law & Order" also won the hour in total viewers.

On Sunday, February 17 from 7-9 p.m. ET, "American Gladiators" (3.0/8 in 18-49, 7.3 million viewers overall) matched NBC's highest 18-49 rating in the time period excluding sports in more than a year (since January 5, 2007). From its first half-hour to its fourth, "American Gladiators" nearly doubled its 18-49 rating, surging by 95 percent (to a 3.9/9 from a 2.0/6) and increasing in overall viewership by 75 percent, or nearly 4.0 million persons (to 9.2 million from 5.2 million). Versus the unscripted programming that NBC ran in this time period on the same night last year, "Gladiators" was up 36 percent in 18-49 rating (3.0 vs. 2.2).

Sunday from 9-11 p.m. ET, the made-for-television movie "Knight Rider" (5.0/12 share in adults 18-49, 12.7 million viewers overall) delivered the highest 18-49 rating for any made-for-television movie, multiple-part movie or theatrical film on any network since March 6, 2005 ("Their Eyes Were Watching God" on ABC). In total viewers, "Knight Rider" attracted NBC's biggest overall viewership in this time period, excluding sports, since the Emmy Awards on August 27, 2006.

"Knight Rider" raced to a first-place finish in its highly competitive time period in adults 18-49, adults 18-34, adults 25-54, total viewers and other measures, including all key adult-male demographics.

"Knight Rider" accelerated steadily over its two hours and in its final 10-11 p.m. hour beat the ABC-CBS competition of "Brothers & Sisters" and "Dexter" combined among adults 18-34 and all key adult male demos. In the final lap, the 10:30-11 p.m. lead-in to local news, "Knight Rider" clocked a winning margin of 74 percent in adults 25-54 (with a 5.9 rating to a 3.4 for ABC's second-place "Brothers & Sisters") and an 86 percent margin in adults 18-49 (5.2 vs. a 2.8 for "Brothers & Sisters").

NBC won on Sunday night in adults 18-49, 18-34 and 25-54 and in all key adult-male demographics. This marks NBC's first Sunday win in 18-49 without a significant boost from sports programming since the Emmy Awards telecast on August 27, 2006.





  [february 2008]  
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· 1 VS. 100 (GSN)
· AMERICAN GLADIATORS (NBC)
· AMERICAN IDOL (FOX)
· AMERICA'S NEXT TOP MODEL (CW)
· APPRENTICE, THE (NBC)
· BIG BROTHER (CBS)
· BIGGEST LOSER, THE (NBC)
· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· DANCE WAR: BRUNO VS. CARRIE ANN (ABC)
· DEAL OR NO DEAL (NBC)
· DEXTER (SHOWTIME)
· ELI STONE (ABC)
· JERICHO (CBS)
· KNIGHT RIDER (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)
· OPRAH WINFREY PRESENTS: THEIR EYES WERE WATCHING GOD (ABC)
· PRISON BREAK (FOX)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)
· WELCOME TO THE CAPTAIN (CBS)
· WIFE SWAP (ABC)





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