or


[02/22/08 - 03:16 PM]
Quick Take for Thursday, February 21, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, February 21.

[via press release from ABC]

Quick Take for Thursday, February 21, 2008 (Fast Affiliate Live + Same Day Ratings)

Against Fox with its Special Thursday Installment of "American Idol," ABC Earns Second Place on the Evening Among Adults 18-49

The Night's Top Scripted Program, "Lost" Surges from its Lead-in to Dominate Thursday's 9pm Hour for the Fourth Week in a Row in Viewers and Young Adults

Despite Stiffer Competition in the Time Period This Week from an "Idol"-Fueled Fox, ABC's "Lost" Grows Week to Week in Adults 18-34, Women 18-49 and Women 18-34

During the 10 O'clock Hour, ABC's Freshman "Eli Stone" Continues to Outdraw its Freshman Drama Competition, NBC's "Lipstick Jungle"

Thursday Night (8:00-11:00 p.m.)

Against Fox with its special Thursday installment of "American Idol," ABC took second place on the evening among Adults 18-49 (3.4/8).

� ABC's "Lost" ranked as Thursday's No. 1 scripted TV show in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in by 8.0 million viewers and by 235% in Adults 18-49 (replay of the previous week's episode = 5.5 million & 1.7/4), ABC's "Lost" moved ABC into a dominant first place in the 9 o'clock hour for the fourth week in a row. Despite its decided lead-in advantage coming into the hour from "American Idol," "Lost" outperformed second-place Fox's "Don't Forget the Lyrics" by 1.0 million viewers (13.5 million vs. 12.5 million) and by 19% in Adults 18-49 (5.7/13 vs. 4.8/11).

� Although the ABC drama faced stiffer demographic competition in the time period from Fox this week, "Lost" was up week-to-week among Adults 18-34 (5.1/13 vs. 5.0/15), Women 18-49 (6.2/14 vs. 6.1/15) and Women 18-34 (5.6/14 vs. 5.1/14).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" defeated its freshman drama competition in the 10 o'clock hour, NBC's "Lipstick Jungle," among Total Viewers (7.6 million vs. 5.8 million) and Adults 18-49 (2.7/7 vs. 2.5/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from nearly 13% at the same point in 2006, up to more than 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/21/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· DON'T FORGET THE LYRICS! (FOX)
· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.