[02/27/08 - 10:17 AM]
Oxygen on a Ratings Roll with Its Best Month Ever
Oxygen spins the numbers for the month of January.

[via press release from Oxygen]



Oxygen Breaks Records This February with Its Best Month, Best Week, and Most Watched Telecast

New York � February 27, 2008 � February was Oxygen's best month ever in primetime and total day among HHs and all key demos. The network broke records with its best month, best week, and most watched telecast.

In primetime, February 2008 is Oxygen's highest rated and most watched month ever among HH, W18-49, P18-49 and total viewers. For the month, Oxygen averaged HHs (302,000), W18-49 (141,000), P18-49 (209,000), and total viewers (379,000). Impressions in primetime increased 41% among HHs, 44% among W18-49, 49% among P18-49, and 37% among total viewers when compared to February 2007.

February was also the network's most successful month on a total day basis among HHs and all key demos: HHs (195,000) W18-49 (95,000), P18-49 (137,000), W18-34 (49,000) and total viewers (230,000). For total day, Oxygen has experienced 13 consecutive months of year to year growth among W18-49, P18-49, W18-34 and total viewers. The network also ended February with its best week ever among W18-49 (116,000), P18-49 (162,000), W18-34 (56,000) and total viewers (281,000) for total day.

Contributing to this month's success is "The Bad Girls Club", with episode 11 making network history delivering 1,129,000 total viewers. The show's website on Oxygen.com has also seen record numbers, generating over 5.9 million page views since the launch of this season. Additionally, "The Janice Dickinson Modeling Agency" season three and "Snapped" season six are having their most successful seasons yet.

Oxygen's online properties also enjoyed successes this February. Oxygen.com has posted more than 4.6 million page views February to date, an increase of 229% over last year. Monthly unique visitors are up 57% to 455,939 to date this February. And users are spending more time on Oxygen's website. Time spent visiting Oxygen.com has increased by 26% since last February.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".

  [february 2008]  


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