[03/10/08 - 10:46 AM]
Fast Facts for Sunday, March 9, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, March 9.

[via press release from ABC]

Fast Facts for Sunday, March 9, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates Sunday in Viewers and Young Adults, Ranking No. 1 in Each Half-Hour of the Evening Among Adults 18-49

ABC Airs Sunday's Top 2 TV Shows with "Home Edition" and "Oprah's Big Give"

"America's Funniest Home Videos" Ranks No. 1 in Adults 18-49 from 7-8pm

ABC's "Extreme Makeover: Home Edition" Dominates the 8 O'clock Hour

"Oprah's Big Give" Towers Over its 9pm Time Period, Retaining All of its Lead-in Among Adults 18-49 and Building its Audience Across Each of the Key Women Demos

ABC's "Here Come the Newlyweds" Wins the 10pm Hour in Viewers and Young Adults, Beating its Nearest Competition by 64% in the Key Adult 18-49 Sales Demo

Sunday Primetime (7:00-11:00 p.m.)

ABC won its third consecutive Sunday night in viewers and young adults, beating its nearest competitors by 1.7 million viewers (9.9 million vs. 8.2 million � CBS) and by 31% in Adults 18-49 (3.4/9 vs. 2.6/7 � Fox). ABC won all 4 hours during Sunday's prime among Adults 18-49, delivering the No. 1 position in each half-hour in the key sales demo.

� ABC claimed the Top 2 TV programs on Sunday in Total Viewers and Adults 18-49, with "Extreme Makeover: Home Edition" and "Oprah's Big Give."

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" ranked No. 1 during the 7 o'clock hour in Adults 18-49 (1.9/6).

� Working against the impact of the time adjustment one hour forward to daylight savings time, "Funniest Home Videos" saw its audience build from start to finish by 1.6 million viewers (5.9 million to 7.5 million) and by 38% in Adults 18-49 (1.6/5 to 2.2/7). With the change to daylight savings time, overall Household TV usage in the hour declined -7% week to week (Hut levels = 56.1% vs. 60.4%) and Adult 18-49 usage dropped -12% (AD18-49 Put level = 31.3% vs. 35.5%) from the prior Sunday.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Winning the 8 o'clock hour, ABC's "Extreme Makeover: Home Edition" defeated its nearest competition in its time period by 2.7 million viewers (12.4 million vs. 9.7 million � NBC) and by 25% in Adults 18-49 (4.0/11 vs. 3.2/9 � Fox).

"Oprah's Big Give" (9:00-10:00 p.m.)

For the second week in a row, ABC's "Oprah's Big Give" dominated its 9 o'clock time period, defeating its closest competition by 3.9 million viewers (11.8 million vs. 7.9 million � CBS) and by 25% in Adults 18-49 (4.0/10 vs. 3.2/8 � Fox).

� "Oprah's Big Give" exhibited perfect 100% retention of its Adult 18-49 lead-in, and built on "Home Edition" across each of the key women demographics: W18-34 +5% (4.3/12 vs. 4.1/12), W18-49 +6% (5.3/13 vs. 5.0/13) and W25-54 +9% (6.3/14 vs. 5.8/14).

"Here Come the Newlyweds" (10:00-11:00 p.m.)

ABC's "Here Come the Newlyweds" won its time period for the second consecutive week in Total Viewers (8.9 million) and Adults 18-49 (3.6/9). In fact the new ABC unscripted series dominated the time period among Adults 18-49, topping second-place NBC by 64% (2.2/6 � "L&O: SVU � R) and third-place CBS by 89% (1.9/5 � "Dexter").

� "Here come the Newlyweds" was up from its week-ago debut in Adults 18-34 (3.2/9 vs. 3.1/9) and Men 18-34 (2.6/7 vs. 1.8/5), winning its slot on both counts.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 13% at the same point in 2006, up to 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/9/08.

  [march 2008]  


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