or


[03/14/08 - 01:59 PM]
Quick Take for Thursday, March 13, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, March 13.

[via press release from ABC]

Quick Take for Thursday, March 13, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Thursday in Adults 18-49 and Ranks No. 1 on the Night in Adults 18-34, Men 18-49 and Men 18-34

ABC's "Lost" Stands as Thursday's No. 1 TV Show Across the Key Adult Demos

"Lost" Wins the 9 O'clock Hour in Total Viewers and Adults 18-49, Its 7th Straight Week to Lead the Time Slot in the Key Young Adult Sales Demo

ABC's Freshman "Eli Stone" is No. 1 in the 10pm Hour in Young Adults and Key Men

Thursday Night (8:00-11:00 p.m.)

ABC earned second-place on Thursday in Adults 18-49 (3.0/8) and delivered the No. 1 position on the evening among Adults 18-34 (2.6/8), Men 18-49 (2.6/8-tie), Men 18-34 (2.2/7) and Women 18-34 (2.9/9).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in by 6.6 million viewers and by 167% in Adults 18-49 (replay of the previous week's episode = 5.3 million & 1.8/5), ABC's "Lost" won Thursday's 9 o'clock hour in Total Viewers (11.9 million) and Adults 18-49 (4.8/13). The ABC drama dominated the time period among Adults 18-49, beating its nearest competition by 55% (4.8/13 vs. 3.1/8 � NBC and Fox tied). In fact "Lost" led its time slot for the seventh consecutive week in the key young adult sales demographic.

Please Note: Due to the impact of the changeover to daylight savings time, overall Adult 18-49 TV usage levels declined in the hour by 8% from the prior week (38.0% vs. 41.3%). Despite the decline in available audience, "Lost" retained all of its audience share week to week.

� "Lost" stood as Thursday's No. 1 TV show across each of the key adult demographics: A18-34 (4.2/13), A18-49 (4.8/13) and A25-54 (5.5/13).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" ranked No. 1 during in the 10 o'clock hour in Adults 18-49 (2.5/7), Adults 18-34 (2.0/6) and among key men demos: M18-34 (1.8/6), M18-49 (2.1/6) and M25-54 (2.4/7-tie). In addition, the ABC freshman series continued to attract more viewers than its freshman drama competition in the hour, outdrawing NBC's "Lipstick Jungle" by 1.7 million viewers (7.3 million vs. 5.6 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/13/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.