or


[03/14/08 - 01:59 PM]
Quick Take for Thursday, March 13, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, March 13.

[via press release from ABC]

Quick Take for Thursday, March 13, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Thursday in Adults 18-49 and Ranks No. 1 on the Night in Adults 18-34, Men 18-49 and Men 18-34

ABC's "Lost" Stands as Thursday's No. 1 TV Show Across the Key Adult Demos

"Lost" Wins the 9 O'clock Hour in Total Viewers and Adults 18-49, Its 7th Straight Week to Lead the Time Slot in the Key Young Adult Sales Demo

ABC's Freshman "Eli Stone" is No. 1 in the 10pm Hour in Young Adults and Key Men

Thursday Night (8:00-11:00 p.m.)

ABC earned second-place on Thursday in Adults 18-49 (3.0/8) and delivered the No. 1 position on the evening among Adults 18-34 (2.6/8), Men 18-49 (2.6/8-tie), Men 18-34 (2.2/7) and Women 18-34 (2.9/9).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in by 6.6 million viewers and by 167% in Adults 18-49 (replay of the previous week's episode = 5.3 million & 1.8/5), ABC's "Lost" won Thursday's 9 o'clock hour in Total Viewers (11.9 million) and Adults 18-49 (4.8/13). The ABC drama dominated the time period among Adults 18-49, beating its nearest competition by 55% (4.8/13 vs. 3.1/8 � NBC and Fox tied). In fact "Lost" led its time slot for the seventh consecutive week in the key young adult sales demographic.

Please Note: Due to the impact of the changeover to daylight savings time, overall Adult 18-49 TV usage levels declined in the hour by 8% from the prior week (38.0% vs. 41.3%). Despite the decline in available audience, "Lost" retained all of its audience share week to week.

� "Lost" stood as Thursday's No. 1 TV show across each of the key adult demographics: A18-34 (4.2/13), A18-49 (4.8/13) and A25-54 (5.5/13).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" ranked No. 1 during in the 10 o'clock hour in Adults 18-49 (2.5/7), Adults 18-34 (2.0/6) and among key men demos: M18-34 (1.8/6), M18-49 (2.1/6) and M25-54 (2.4/7-tie). In addition, the ABC freshman series continued to attract more viewers than its freshman drama competition in the hour, outdrawing NBC's "Lipstick Jungle" by 1.7 million viewers (7.3 million vs. 5.6 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/13/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)





most recent ratings | view all posts
[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.