or


[03/14/08 - 01:59 PM]
Quick Take for Thursday, March 13, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, March 13.

[via press release from ABC]

Quick Take for Thursday, March 13, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Thursday in Adults 18-49 and Ranks No. 1 on the Night in Adults 18-34, Men 18-49 and Men 18-34

ABC's "Lost" Stands as Thursday's No. 1 TV Show Across the Key Adult Demos

"Lost" Wins the 9 O'clock Hour in Total Viewers and Adults 18-49, Its 7th Straight Week to Lead the Time Slot in the Key Young Adult Sales Demo

ABC's Freshman "Eli Stone" is No. 1 in the 10pm Hour in Young Adults and Key Men

Thursday Night (8:00-11:00 p.m.)

ABC earned second-place on Thursday in Adults 18-49 (3.0/8) and delivered the No. 1 position on the evening among Adults 18-34 (2.6/8), Men 18-49 (2.6/8-tie), Men 18-34 (2.2/7) and Women 18-34 (2.9/9).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in by 6.6 million viewers and by 167% in Adults 18-49 (replay of the previous week's episode = 5.3 million & 1.8/5), ABC's "Lost" won Thursday's 9 o'clock hour in Total Viewers (11.9 million) and Adults 18-49 (4.8/13). The ABC drama dominated the time period among Adults 18-49, beating its nearest competition by 55% (4.8/13 vs. 3.1/8 � NBC and Fox tied). In fact "Lost" led its time slot for the seventh consecutive week in the key young adult sales demographic.

Please Note: Due to the impact of the changeover to daylight savings time, overall Adult 18-49 TV usage levels declined in the hour by 8% from the prior week (38.0% vs. 41.3%). Despite the decline in available audience, "Lost" retained all of its audience share week to week.

� "Lost" stood as Thursday's No. 1 TV show across each of the key adult demographics: A18-34 (4.2/13), A18-49 (4.8/13) and A25-54 (5.5/13).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" ranked No. 1 during in the 10 o'clock hour in Adults 18-49 (2.5/7), Adults 18-34 (2.0/6) and among key men demos: M18-34 (1.8/6), M18-49 (2.1/6) and M25-54 (2.4/7-tie). In addition, the ABC freshman series continued to attract more viewers than its freshman drama competition in the hour, outdrawing NBC's "Lipstick Jungle" by 1.7 million viewers (7.3 million vs. 5.6 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/13/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)





most recent ratings | view all posts
[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.