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[03/19/08 - 12:29 PM]
Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, March 18.

[via press release from ABC]

Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Tuesday to Fox in Viewers and Young Adults, Marking its Strongest Performance on the Night Since November

Growing from its Most Recent Airing, "It's the Easter Beagle, Charlie Brown" Produces ABC's Top Non-Sports Numbers in the Time Period Since December

Jumping from its Lead and Building Audience Against an Expanded "Idol," ABC's "Dancing with the Stars" Stands as Tuesday's No. 2 Show in Viewers & Young Adults

"DWTS" Generates ABC's Strongest Time Period Performance in 4 Months

A Special Preview of "Miss Guided," Prior to its Move to Thursday at 8pm, is The Most-Watched Show in its Slot, Also Ranking No. 1 in Key Adults and Women

Tuesday Night (8:00-11:00 p.m.)

On the second evening of "Dancing with the Stars," featuring the women celebrity dancers, ABC took second place to an "Idol"-fueled Fox on Tuesday in Total Viewers (12.0 million) and Adults 18-49 (3.1/8).

� In viewers and young adults, ABC posted its strongest Tuesday since November � since 11/27/07.

"It's the Easter Beagle, Charlie Brown" (8:00-8:30 p.m.)

ABC's special airing of "It's the Easter Beagle, Charlie Brown" delivered ABC's top non-sports numbers in the time period since December among Total Viewers (6.3 million) and Adults 18-49 (1.9/5) � since 12/18/07.

� "It's the Easter Beagle, Charlie Brown" was up from its most recent airing by 13% in Total Viewers and by 6% in Adults 18-49 (5.6 million & 1.8/5 on 4/11/06).

"Dancing with the Stars" (9:00-10:30 p.m.)

Surging from its lead-in and gaining audience throughout its telecast, against Fox's expanded 2-hour edition of "American Idol," ABC's "Dancing with the Stars" took second place in the 9 o'clock hour and moved up into the No. 1 position at 10:00 p.m. among viewers and young adults. In fact "DWTS" stood as Tuesday's No. 2 TV program (behind only "Idol) in Total Viewers (16.8 million) and Adults 18-49 (4.0/10). From start to finish, "Dancing" saw its audience swell by 5.4 million viewers (14.6 million to 20.0 million) and by 55% in Adults 18-49 (3.3/8 to 5.1/13). Also worth noting in an unusual turn of events, Fox's "American Idol" saw its overall audience decline from its first hour to its second hour (27.2 million to 26.8 million), up against "DWTS."

� "DWTS" produced ABC's top viewer and young adult numbers in the time slot in 4 months � since 11/27/07.

"Miss Guided" (10:30-11:00 p.m.)

A special preview airing of "Miss Guided" was the most-watched show in its time slot (10.0 million), also delivering the No. 1 position with Adults 18-34 (2.3/7), Adults 25-54 (3.6/10) and across the key women demographics: W18-34 (3.2/10), W18-49 (3.9/11) and W25-54 (5.0/13).

Editors Please Note: "Miss Guided" will premiere in its regular Thursday 8:00 p.m. time period this coming Thursday (3/20/08), with back-to-back episodes.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/18/08.





  [march 2008]  
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· AMERICAN IDOL (FOX)
· DANCING WITH THE STARS (ABC)
· MISS/GUIDED (ABC)





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