or


[03/19/08 - 12:29 PM]
Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, March 18.

[via press release from ABC]

Quick Take for Tuesday, March 18, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Tuesday to Fox in Viewers and Young Adults, Marking its Strongest Performance on the Night Since November

Growing from its Most Recent Airing, "It's the Easter Beagle, Charlie Brown" Produces ABC's Top Non-Sports Numbers in the Time Period Since December

Jumping from its Lead and Building Audience Against an Expanded "Idol," ABC's "Dancing with the Stars" Stands as Tuesday's No. 2 Show in Viewers & Young Adults

"DWTS" Generates ABC's Strongest Time Period Performance in 4 Months

A Special Preview of "Miss Guided," Prior to its Move to Thursday at 8pm, is The Most-Watched Show in its Slot, Also Ranking No. 1 in Key Adults and Women

Tuesday Night (8:00-11:00 p.m.)

On the second evening of "Dancing with the Stars," featuring the women celebrity dancers, ABC took second place to an "Idol"-fueled Fox on Tuesday in Total Viewers (12.0 million) and Adults 18-49 (3.1/8).

� In viewers and young adults, ABC posted its strongest Tuesday since November � since 11/27/07.

"It's the Easter Beagle, Charlie Brown" (8:00-8:30 p.m.)

ABC's special airing of "It's the Easter Beagle, Charlie Brown" delivered ABC's top non-sports numbers in the time period since December among Total Viewers (6.3 million) and Adults 18-49 (1.9/5) � since 12/18/07.

� "It's the Easter Beagle, Charlie Brown" was up from its most recent airing by 13% in Total Viewers and by 6% in Adults 18-49 (5.6 million & 1.8/5 on 4/11/06).

"Dancing with the Stars" (9:00-10:30 p.m.)

Surging from its lead-in and gaining audience throughout its telecast, against Fox's expanded 2-hour edition of "American Idol," ABC's "Dancing with the Stars" took second place in the 9 o'clock hour and moved up into the No. 1 position at 10:00 p.m. among viewers and young adults. In fact "DWTS" stood as Tuesday's No. 2 TV program (behind only "Idol) in Total Viewers (16.8 million) and Adults 18-49 (4.0/10). From start to finish, "Dancing" saw its audience swell by 5.4 million viewers (14.6 million to 20.0 million) and by 55% in Adults 18-49 (3.3/8 to 5.1/13). Also worth noting in an unusual turn of events, Fox's "American Idol" saw its overall audience decline from its first hour to its second hour (27.2 million to 26.8 million), up against "DWTS."

� "DWTS" produced ABC's top viewer and young adult numbers in the time slot in 4 months � since 11/27/07.

"Miss Guided" (10:30-11:00 p.m.)

A special preview airing of "Miss Guided" was the most-watched show in its time slot (10.0 million), also delivering the No. 1 position with Adults 18-34 (2.3/7), Adults 25-54 (3.6/10) and across the key women demographics: W18-34 (3.2/10), W18-49 (3.9/11) and W25-54 (5.0/13).

Editors Please Note: "Miss Guided" will premiere in its regular Thursday 8:00 p.m. time period this coming Thursday (3/20/08), with back-to-back episodes.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/18/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· DANCING WITH THE STARS (ABC)
· MISS/GUIDED (ABC)





most recent ratings | view all posts
[09/24/18 - 08:10 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock takes home top honors among total viewers and adults 18-49.

[09/23/18 - 10:28 AM]
Saturday's Broadcast Ratings: ABC, FOX Share Demo Crown with College Football
The Alphabet however edges the evening among total viewers.

[09/23/18 - 10:04 AM]
College Football Week 4: ABC's "Saturday Night Football" Leads in Prime-Time
ESPN spins the numbers for Saturday, September 22.

[09/22/18 - 08:35 AM]
Friday's Broadcast Ratings: "Dateline" Sparks Another NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.