TBS Scores Ad-Supported Cables Best-Ever First-Quarter Delivery of Adults 18-34 in Primetime; TBS Beats Traditional Young-Adult Programmers MTV and The CW
March 26, 2008
The power of the Turner Entertainment Networks portfolio is on full display as TBS, TNT and truTV score major victories in Q1 2008. Leading the pack, TBS got the year off to a roaring start � roaring with laughter, that is � with ad-supported cable's best-ever Q1 delivery in primetime among adults 18-34. In achieving that record and ranking #1 in the demo for the quarter, TBS beat out not only its cable competition, including young-skewing MTV, but also broadcast network The CW. In an incredible show of strength with younger viewers, TBS sliced its primetime median age five years to 33, a remarkable feat in today's television market. TBS's median age is now younger than all five major broadcast networks, including The CW.
Meanwhile, TBS's sister networks scored strong numbers in Q1 2008, with truTV (formerly Court TV) enjoying its best quarter ever among viewers and adults 25-54. TNT ranked as ad-supported cable's #1 network for the quarter in total-day delivery of adults 18-49 and adults 25-54.
"We are proud that our hard work positioning, programming and promoting these three networks has paid off tremendously," said Steve Koonin, president of Turner Entertainment Networks. "TBS's dynamic success during the first quarter shows how our smart, funny lineup is really resonating with today's young adults, who are picking TBS over broadcast fare."
Koonin continued, "truTV continues to chalk up its best numbers ever, thanks to its new branding and revamped line-up. And, with each passing quarter, TNT solidifies its ongoing status as cable's drama powerhouse, with another first-place finish in total day and growth across the board."
Q1 2008 ratings highlights for TBS:
* TBS will finish the quarter with ad-supported cable's best-ever Q1 performance in primetime among adults 18-34 (700,000 to date).
* TBS's Q1 2008 primetime delivery of adults 18-34 outranks such young-skewing networks as cable's MTV and broadcast's The CW.
* TBS is experiencing extraordinary primetime growth in Q1 2008, with adults 18-34 up 33%; adults 18-49 up 19%; viewers up 17%; and households up 15%. Among adults 18-34 and adults 18-49, TBS's primetime delivery is a Q1 personal best for the network.
* TBS's Q1 2008 primetime median age is 33, 10 years younger than Fox, 15 years younger than ABC, 16 years younger than NBC and 20 years younger than CBS. It is also younger than The CW.
* TBS claims eight of ad-supported cable's Top 10 sitcoms among adults 18-49, with The Office (1,432,000); My Name Is Earl (1,418,000); and Tyler Perry's House of Payne (1,221,000) topping the chart. Other TBS sitcoms ranking among the Top 10 are Everybody Loves Raymond, Friends, Seinfeld, The King of Queens and Sex and the City.
Q1 2008 ratings highlights for truTV:
* truTV, which marked the first quarter with its new name and branding, scored the network's best quarter ever in primetime among adults 25-54 (576,000) and viewers (1,276,000).
* truTV's primetime deliveries are up vs. Q1 2007, with adults 25-54 up 3% and viewers up 6%. This marks the eighth consecutive quarter the network has enjoyed growth in those two categories.
Q1 2008 ratings highlights for TNT:
* TNT ranks #1 for the quarter in total day among adults 18-49 (624,000) and adults 25-54 (643,000).
* TNT is showing growth across the board, with primetime delivery of adults 18-49 up 12%, adults 25-54 up 8%, viewers up 5% and households up 6%.
* TNT's strength this quarter has come in part because of growth for its coverage of the NBA. Through 46 games this year, TNT NBA Thursday has earned 28% growth among adults 18-34, 24% growth among adults 18-49 and 26% growth among adults 25-54. In addition, deliveries of men 18-34 are up 36%, men 18-49 are up 28% and men 25-54 are up 26%.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.