or


[03/26/08 - 12:13 PM]
TBS Scores Ad-Supported Cables Best-Ever First-Quarter Delivery of Adults 18-34 in Primetime; TBS Beats Traditional Young-Adult Programmers MTV and the Cw
Turner spins the first quarter numbers for TBS, TNT and truTV.

[via press release from Turner]

TBS Scores Ad-Supported Cables Best-Ever First-Quarter Delivery of Adults 18-34 in Primetime; TBS Beats Traditional Young-Adult Programmers MTV and The CW

March 26, 2008

The power of the Turner Entertainment Networks portfolio is on full display as TBS, TNT and truTV score major victories in Q1 2008. Leading the pack, TBS got the year off to a roaring start � roaring with laughter, that is � with ad-supported cable's best-ever Q1 delivery in primetime among adults 18-34. In achieving that record and ranking #1 in the demo for the quarter, TBS beat out not only its cable competition, including young-skewing MTV, but also broadcast network The CW. In an incredible show of strength with younger viewers, TBS sliced its primetime median age five years to 33, a remarkable feat in today's television market. TBS's median age is now younger than all five major broadcast networks, including The CW.

Meanwhile, TBS's sister networks scored strong numbers in Q1 2008, with truTV (formerly Court TV) enjoying its best quarter ever among viewers and adults 25-54. TNT ranked as ad-supported cable's #1 network for the quarter in total-day delivery of adults 18-49 and adults 25-54.

"We are proud that our hard work positioning, programming and promoting these three networks has paid off tremendously," said Steve Koonin, president of Turner Entertainment Networks. "TBS's dynamic success during the first quarter shows how our smart, funny lineup is really resonating with today's young adults, who are picking TBS over broadcast fare."

Koonin continued, "truTV continues to chalk up its best numbers ever, thanks to its new branding and revamped line-up. And, with each passing quarter, TNT solidifies its ongoing status as cable's drama powerhouse, with another first-place finish in total day and growth across the board."

Q1 2008 ratings highlights for TBS:

* TBS will finish the quarter with ad-supported cable's best-ever Q1 performance in primetime among adults 18-34 (700,000 to date).

* TBS's Q1 2008 primetime delivery of adults 18-34 outranks such young-skewing networks as cable's MTV and broadcast's The CW.

* TBS is experiencing extraordinary primetime growth in Q1 2008, with adults 18-34 up 33%; adults 18-49 up 19%; viewers up 17%; and households up 15%. Among adults 18-34 and adults 18-49, TBS's primetime delivery is a Q1 personal best for the network.

* TBS's Q1 2008 primetime median age is 33, 10 years younger than Fox, 15 years younger than ABC, 16 years younger than NBC and 20 years younger than CBS. It is also younger than The CW.

* TBS claims eight of ad-supported cable's Top 10 sitcoms among adults 18-49, with The Office (1,432,000); My Name Is Earl (1,418,000); and Tyler Perry's House of Payne (1,221,000) topping the chart. Other TBS sitcoms ranking among the Top 10 are Everybody Loves Raymond, Friends, Seinfeld, The King of Queens and Sex and the City.

Q1 2008 ratings highlights for truTV:

* truTV, which marked the first quarter with its new name and branding, scored the network's best quarter ever in primetime among adults 25-54 (576,000) and viewers (1,276,000).

* truTV's primetime deliveries are up vs. Q1 2007, with adults 25-54 up 3% and viewers up 6%. This marks the eighth consecutive quarter the network has enjoyed growth in those two categories.

Q1 2008 ratings highlights for TNT:

* TNT ranks #1 for the quarter in total day among adults 18-49 (624,000) and adults 25-54 (643,000).

* TNT is showing growth across the board, with primetime delivery of adults 18-49 up 12%, adults 25-54 up 8%, viewers up 5% and households up 6%.

* TNT's strength this quarter has come in part because of growth for its coverage of the NBA. Through 46 games this year, TNT NBA Thursday has earned 28% growth among adults 18-34, 24% growth among adults 18-49 and 26% growth among adults 25-54. In addition, deliveries of men 18-34 are up 36%, men 18-49 are up 28% and men 25-54 are up 26%.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [march 2008]  
S
M
T
W
T
F
S
      


· EVERYBODY LOVES RAYMOND (CBS)
· FRIENDS (NBC)
· KING OF QUEENS, THE (CBS)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SEX AND THE CITY (HBO)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)





most recent ratings | view all posts
[08/31/16 - 02:33 PM]
DIY Network's "Texas Flip N Move" Scores Its Highest-Rated Episode Ever
DIY Network spins the numbers for Friday, August 26.

[08/31/16 - 09:25 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late" Rise in Latest Victory
The Peacock wins the night among total viewers and adults 18-49.

[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 08:49 AM]
Sunday's Broadcast Ratings: NFL Preseason Boosts NBC, FOX
The Peacock wins the night among adults 18-49.

[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.