or


[03/31/08 - 09:23 AM]
'Dateline NBC' Reports a 16-Month Time-Period High
NBC spins the numbers for Friday, March 28.

[via press release from NBC]

'DATELINE NBC' REPORTS A 16-MONTH TIME-PERIOD HIGH

'DATELINE NBC' REPORTS A 16-MONTH TIME-PERIOD HIGH

FRIDAY'S EDITION GENERATES NBC'S STRONGEST 18-49 RATING IN THE TIME PERIOD SINCE DECEMBER 2006 AND BIGGEST OVERALL AUDIENCE SINCE OCTOBER 2006

WITH MATT LAUER'S INTERVIEW OF THE VAN RYN AND CERAK FAMILIES, INVOLVED IN A STRANGE CASE OF MISTAKEN IDENTITY, 'DATELINE' BUILDS BY 78 PERCENT FROM ITS FIRST TO ITS FOURTH HALF-HOUR

BURBANK, Calif. � March 29, 2008 � "Dateline NBC" has reported NBC's highest adult 18-49 rating in the Friday 9-11 p.m. ET hour in nearly 16 months and biggest overall audience in that time period in 17 months, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

The March 28 edition of "Dateline NBC," (3.2 rating, 10 share in adults 18-49, 10.5 million viewers overall) delivered the network's highest 18-49 rating in this time period since December 1, 2006 and biggest overall audience in the slot since October 20, 2006. This is the top-scoring edition of "Dateline" on any night of the week since Monday, June 18, 2007. The March 28 "Dateline" featured Matt Lauer's interview of the Van Ryn and Cerak families, who were involved in a strange case of mistaken identity involving a survivor of a deadly car crash in Indiana.

"Dateline NBC" is currently #1 in the time period ahead of ABC's "20/20" and CBS's coverage of the NCAA College Basketball Tournament in adults 18-49, total viewers, adults 25-54 and all key adult-female demographics (pending updates).

From its first to its fourth half-hour, "Dateline NBC" increased its 18-49 rating by 78 percent (to a 4.1/12 from a 2.3/7) and its overall viewership by 65 percent or 5.1 million persons (to 13.0 million from 7.9 million).

From 8-9 p.m. ET last night, NBC's "Amne$ia" averaged a 1.3/5 in 18-49 and 5.0 million viewers overall. "Amne$ia" delivered the hour's #1 non-sports rating in adults 25-54 (tie), women 25-54 and women 18-49, pending updates.

For the night, NBC delivered its highest Friday averages (2.6/8 in 18-49, 8.7 million viewers overall) since February 16, 2007.

Preliminary 18-49 averages for Friday night are: CBS, 3.1/10; NBC 2.6/8; ABC, 1.7/5; Fox, 1.3/4; CW, 1.2/4. In overall total viewers, March 28 preliminary results are: CBS, 8.8 million; NBC, 8.7 million; ABC, 5.4 million; Fox, 5.0 million; CW, 4.1 million. Fast affiliate-based results are subject to revision, especially in the case of live events, such as CBS's coverage of the NCAA Basketball Tournament. Official nationals for Friday night are due from Nielsen Monday afternoon.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [march 2008]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· AMNE$IA (NBC)
· DATELINE NBC (NBC)









most recent ratings | view all posts
[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."

[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.