[03/31/08 - 10:40 AM]
Fast Facts for Sunday, March 30, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, March 30.

[via press release from ABC]

Fast Facts for Sunday, March 30, 2008 (Fast Affiliate Live + Same Day Ratings)

Despite Facing CBS' NCAA Basketball Overrun in the Opening Hour of Prime, ABC Wins its 6th Straight Sunday & is Up 13% Week to Week in Adults 18-49

ABC Claims Sunday Evening's Top 2 Television Programs In Adults 18-49, with "Home Edition" and "Oprah's Big Give"

Taking Second to CBS' NCAA Basketball Overrun at 7pm, ABC's Replay "Funniest Home Videos" Marks its Strongest Repeat Performance in a Year vABC's "Extreme Makeover: Home Edition" Jumps Over CBS into First Place At 8pm, Leading the Hour by 3.7 Million Viewers and by 45% in Adults 18-49

Surging by 1.5 Million Viewers and by 15% in Adults 18-49 Week to Week, "Oprah's Big Give" Wins Sunday's 9 O'clock Hour for the 5th Week in a Row

Increasing its Numbers from the Prior Week, ABC's "Here Come the Newlyweds" is No. 1 in Sunday's 10pm Hour in Adults 18-49 for the 5th Consecutive Week

Sunday Primetime (7:00-11:00 p.m.)

Despite facing CBS' NCAA Basketball Tournament overrun into the opening hour of prime, ABC won its sixth consecutive Sunday night among Adults 18-49 and grew 13% week to week in the key young adult sales demo (3.5/9 vs. 3.1/9). After CBS' NCAA Basketball run-over during the 7 o'clock hour, ABC won all 6 half-hours from 8:00-11:00 p.m. in Adults 18-49.

� ABC aired the Top 2 TV shows on Sunday in Adults 18-49, with "Extreme Makeover: Home Edition" and "Oprah's Big Give." ABC's "Home Edition" and "Oprah's Big Give" also represented Sunday's most-watched entertainment shows overall.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's repeat airing of "America's Funniest Home Videos" held second to CBS' NCAA Basketball tournament overrun during the 7 o'clock hour in Total Viewers (8.3 million) and Adults 18-49 (2.4/7).

� "Funniest Home Videos" logged the series' highest repeat numbers in 1 year � since 4/1/07.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Sunday's No. 1 TV program, "Extreme Makeover: Home Edition" jumped up to a definitive No. 1 in the 8 o'clock hour, outperforming its nearest competitors by 3.7 million viewers (12.8 million vs. 9.1 million - CBS) and by 45% in Adults 18-49 (4.5/11 vs. 3.1/8 - Fox).

� In viewers and young adults, "Home Edition" posted its top numbers in 4 weeks � since 3/2/08.

"Oprah's Big Give" (9:00-10:00 p.m.)

For the fifth consecutive week, ABC's "Oprah's Big Give" won its 9 o'clock time period in viewers and young adults. In fact the new ABC series beat out its closest competition in the time slot by 2.3 million viewers (11.3 million vs. 9.0 million � CBS) and by 39% in Adults 18-49 (3.9/9 vs. 2.8/7 � Fox).

� Growing its overall audience for the second week in a row, "Oprah's Big Give" was up from the prior week by 1.5 million viewers and by 15% in Adults 18-49 (3/23/08 = 9.8 million and 3.4/9).

"Here Come the Newlyweds" (10:00-11:00 p.m.)

ABC's "Here Come the Newlyweds" won its time slot for the fifth straight week in Adults 18-49 (3.1/8), beating second-place CBS' "Dexter" by 41% (2.2/6) and third-place NBC's "Law & Order: SVU" by 55% (2.0/5). In addition, the new ABC series also led the hour in Adults 18-34 (2.7/8) and Adults 25-54 (3.6/9).

� Compared to the prior week, "Here Come the Newlyweds" gained 13% in Total Viewers (7.6 million vs. 6.7 million) and 11% in Adults 18-49 (3.1/8 vs. 2.8/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/30/08.

  [march 2008]  


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