or


[04/17/08 - 04:13 PM]
The "2008 CMT Music Awards" Scores with Viewers and Shatters Traffic Records on CMT.com
CMT spins the numbers for Monday, April 14.

[via press release from CMT]

THE "2008 CMT MUSIC AWARDS" SCORES WITH VIEWERS AND SHATTERS TRAFFIC RECORDS ON CMT.COM

Premiere and Repeat Telecast Reach 9.1 Million Viewers

CMT.com Records Outstanding 26 Million Page Views Following the Awards

NASHVILLE � April 17, 2008 � More than 9.1 million viewers* tuned in for the premiere and repeat telecasts of the 2008 CMT MUSIC AWARDS, which premiered live Monday, April 14 from 8:00-10:30 p.m., ET on CMT and is country music's only fan-voted awards show. Traffic on CMT.com hit record highs the day following the awards show, breaking all previous records for page views, uniques and streams.

According to Nielsen Media Research, the two-and-a-half hour 2008 CMT MUSIC AWARDS scored a 1.27 rating among P18-49 up +35% from last year, and averaged 2.8 million impressions (P2+), with 1.3 million of those falling in the key P18-49 demo. The show is CMT's most-watched telecast since the 2007 premiere of DALE. More than 11.1 million viewers cumulative tuned in Monday for related programming, including the live CMT MUSIC AWARDS RED CARPET show and the series premiere of CAN YOU DUET.

Traffic on CMT.com surged the day after the event, shattering all previous CMT.com records with an astounding 26 million page views on Tuesday, April 15, besting the 2007 awards by +246%. Total uniques to the site were up +364% at 1.6 million for the single day, and streams were up +173% with more than 994,000 streams in a single day compared to last year's awards.** Red carpet footage and photo galleries were the biggest traffic drivers for the day, while streaming video, including the hilarious show opener featuring all three presidential candidates, continues to garner clicks. Extensive awards show coverage at CMT.com included a live simulcast, first ever live blogging, photo galleries, video collections, lyrics, song downloads, merchandise, news and message boards. Fans cast a record 5 million votes online to determine the night's big winners.

Hosted by father and daughter combo Billy Ray Cyrus and Miley Ray, the CMT MUSIC AWARDS featured an eclectic array of stars, musical performances, laughs and surprises throughout the night. Performances included Carrie Underwood, Sugarland with Little Big Town and Jake Owen, Brad Paisley with special guest, Hank Williams, Jr., Rascal Flatts, Kenny Chesney, Toby Keith, Tim McGraw & Faith Hill, Alan Jackson, Taylor Swift, LeAnn Rimes, Keith Urban and Brooks & Dunn, as well as Billy Ray Cyrus and Miley Cyrus.

Immediately following the awards, CMT premiered CAN YOU DUET, a new 11-episode music competition series from "American Idol" producers FremantleMedia North America. Thousands of country star hopefuls auditioned, but only two performers will make the final cut to become country's next great duo. CAN YOU DUET will air in its regular timeslot every Friday at 8:00 p.m., ET/PT on CMT.

The 2008 CMT MUSIC AWARDS can be viewed in their entirety at CMT.com, and will encore Thursday, April 17 at 3:30 p.m. and 8:00 p.m.; Saturday April 19 at 9:00 p.m., and Sunday, April 20 at 4:30 p.m. All times listed are ET/PT.

Exclusive content can be found at CMT.com and CMT Mobile, and CMT will later bow the awards on its digital all-music channel, CMT Pure Country.

*Nielsen Media Research (cume P 2+ / 1 minute qualifier)

**Page views, uniques and streams pulled for single day on Tuesday, April 15

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CAN YOU DUET? (CMT)





most recent ratings | view all posts
[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.

[10/14/20 - 08:11 AM]
Tuesday's Broadcast Ratings: NFL Sparks Another CBS Victory
The Eye gets a boost in primetime, winning the night in both total viewers and adults 18-49.

[10/13/20 - 01:28 PM]
Season One of "Flipping 101 with Tarek El Moussa" Delivers a Strong Performance for HGTV
HGTV further spins the numbers for the season to date.

[10/13/20 - 09:04 AM]
"60 Minutes" Makes the Top Five for the Third-Straight Week
CBS News spins the numbers for Sunday, October 11.

[10/13/20 - 08:34 AM]
"The NFL on CBS" Week 5 National Game Coverage Scores in Viewership, Up +6% with Average Of 22.870 Million Viewers
CBS spins the numbers for Sunday, October 11.

[10/13/20 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos; ABC Leads Total Viewers
Game 1 of the NLCS pushes the former in front among adults 18-49.