or


[04/17/08 - 04:13 PM]
The "2008 CMT Music Awards" Scores with Viewers and Shatters Traffic Records on CMT.com
CMT spins the numbers for Monday, April 14.

[via press release from CMT]

THE "2008 CMT MUSIC AWARDS" SCORES WITH VIEWERS AND SHATTERS TRAFFIC RECORDS ON CMT.COM

Premiere and Repeat Telecast Reach 9.1 Million Viewers

CMT.com Records Outstanding 26 Million Page Views Following the Awards

NASHVILLE � April 17, 2008 � More than 9.1 million viewers* tuned in for the premiere and repeat telecasts of the 2008 CMT MUSIC AWARDS, which premiered live Monday, April 14 from 8:00-10:30 p.m., ET on CMT and is country music's only fan-voted awards show. Traffic on CMT.com hit record highs the day following the awards show, breaking all previous records for page views, uniques and streams.

According to Nielsen Media Research, the two-and-a-half hour 2008 CMT MUSIC AWARDS scored a 1.27 rating among P18-49 up +35% from last year, and averaged 2.8 million impressions (P2+), with 1.3 million of those falling in the key P18-49 demo. The show is CMT's most-watched telecast since the 2007 premiere of DALE. More than 11.1 million viewers cumulative tuned in Monday for related programming, including the live CMT MUSIC AWARDS RED CARPET show and the series premiere of CAN YOU DUET.

Traffic on CMT.com surged the day after the event, shattering all previous CMT.com records with an astounding 26 million page views on Tuesday, April 15, besting the 2007 awards by +246%. Total uniques to the site were up +364% at 1.6 million for the single day, and streams were up +173% with more than 994,000 streams in a single day compared to last year's awards.** Red carpet footage and photo galleries were the biggest traffic drivers for the day, while streaming video, including the hilarious show opener featuring all three presidential candidates, continues to garner clicks. Extensive awards show coverage at CMT.com included a live simulcast, first ever live blogging, photo galleries, video collections, lyrics, song downloads, merchandise, news and message boards. Fans cast a record 5 million votes online to determine the night's big winners.

Hosted by father and daughter combo Billy Ray Cyrus and Miley Ray, the CMT MUSIC AWARDS featured an eclectic array of stars, musical performances, laughs and surprises throughout the night. Performances included Carrie Underwood, Sugarland with Little Big Town and Jake Owen, Brad Paisley with special guest, Hank Williams, Jr., Rascal Flatts, Kenny Chesney, Toby Keith, Tim McGraw & Faith Hill, Alan Jackson, Taylor Swift, LeAnn Rimes, Keith Urban and Brooks & Dunn, as well as Billy Ray Cyrus and Miley Cyrus.

Immediately following the awards, CMT premiered CAN YOU DUET, a new 11-episode music competition series from "American Idol" producers FremantleMedia North America. Thousands of country star hopefuls auditioned, but only two performers will make the final cut to become country's next great duo. CAN YOU DUET will air in its regular timeslot every Friday at 8:00 p.m., ET/PT on CMT.

The 2008 CMT MUSIC AWARDS can be viewed in their entirety at CMT.com, and will encore Thursday, April 17 at 3:30 p.m. and 8:00 p.m.; Saturday April 19 at 9:00 p.m., and Sunday, April 20 at 4:30 p.m. All times listed are ET/PT.

Exclusive content can be found at CMT.com and CMT Mobile, and CMT will later bow the awards on its digital all-music channel, CMT Pure Country.

*Nielsen Media Research (cume P 2+ / 1 minute qualifier)

**Page views, uniques and streams pulled for single day on Tuesday, April 15

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· CAN YOU DUET? (CMT)











most recent ratings | view all posts
[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.