or


[04/17/08 - 04:13 PM]
The "2008 CMT Music Awards" Scores with Viewers and Shatters Traffic Records on CMT.com
CMT spins the numbers for Monday, April 14.

[via press release from CMT]

THE "2008 CMT MUSIC AWARDS" SCORES WITH VIEWERS AND SHATTERS TRAFFIC RECORDS ON CMT.COM

Premiere and Repeat Telecast Reach 9.1 Million Viewers

CMT.com Records Outstanding 26 Million Page Views Following the Awards

NASHVILLE � April 17, 2008 � More than 9.1 million viewers* tuned in for the premiere and repeat telecasts of the 2008 CMT MUSIC AWARDS, which premiered live Monday, April 14 from 8:00-10:30 p.m., ET on CMT and is country music's only fan-voted awards show. Traffic on CMT.com hit record highs the day following the awards show, breaking all previous records for page views, uniques and streams.

According to Nielsen Media Research, the two-and-a-half hour 2008 CMT MUSIC AWARDS scored a 1.27 rating among P18-49 up +35% from last year, and averaged 2.8 million impressions (P2+), with 1.3 million of those falling in the key P18-49 demo. The show is CMT's most-watched telecast since the 2007 premiere of DALE. More than 11.1 million viewers cumulative tuned in Monday for related programming, including the live CMT MUSIC AWARDS RED CARPET show and the series premiere of CAN YOU DUET.

Traffic on CMT.com surged the day after the event, shattering all previous CMT.com records with an astounding 26 million page views on Tuesday, April 15, besting the 2007 awards by +246%. Total uniques to the site were up +364% at 1.6 million for the single day, and streams were up +173% with more than 994,000 streams in a single day compared to last year's awards.** Red carpet footage and photo galleries were the biggest traffic drivers for the day, while streaming video, including the hilarious show opener featuring all three presidential candidates, continues to garner clicks. Extensive awards show coverage at CMT.com included a live simulcast, first ever live blogging, photo galleries, video collections, lyrics, song downloads, merchandise, news and message boards. Fans cast a record 5 million votes online to determine the night's big winners.

Hosted by father and daughter combo Billy Ray Cyrus and Miley Ray, the CMT MUSIC AWARDS featured an eclectic array of stars, musical performances, laughs and surprises throughout the night. Performances included Carrie Underwood, Sugarland with Little Big Town and Jake Owen, Brad Paisley with special guest, Hank Williams, Jr., Rascal Flatts, Kenny Chesney, Toby Keith, Tim McGraw & Faith Hill, Alan Jackson, Taylor Swift, LeAnn Rimes, Keith Urban and Brooks & Dunn, as well as Billy Ray Cyrus and Miley Cyrus.

Immediately following the awards, CMT premiered CAN YOU DUET, a new 11-episode music competition series from "American Idol" producers FremantleMedia North America. Thousands of country star hopefuls auditioned, but only two performers will make the final cut to become country's next great duo. CAN YOU DUET will air in its regular timeslot every Friday at 8:00 p.m., ET/PT on CMT.

The 2008 CMT MUSIC AWARDS can be viewed in their entirety at CMT.com, and will encore Thursday, April 17 at 3:30 p.m. and 8:00 p.m.; Saturday April 19 at 9:00 p.m., and Sunday, April 20 at 4:30 p.m. All times listed are ET/PT.

Exclusive content can be found at CMT.com and CMT Mobile, and CMT will later bow the awards on its digital all-music channel, CMT Pure Country.

*Nielsen Media Research (cume P 2+ / 1 minute qualifier)

**Page views, uniques and streams pulled for single day on Tuesday, April 15

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· CAN YOU DUET? (CMT)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.