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[04/30/08 - 02:56 PM]
Quick Take for Tuesday, April 29, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, April 29.

[via press release from ABC]

Quick Take for Tuesday, April 29, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second Place to Fox on Tuesday Among Adults 18-49

For the 5th Straight Week, ABC's "DWTS Results" is Tuesday's Second-Most-Watched Program to "Idol" and Outdraws Fox's "Idol"-Led "Hell's Kitchen" in the 9pm Hour

"DWTS Results" Beats Premiere Competition in its Time Slot by Wide Margins in Adults 18-49, Leading CBS' "Shark" by 82% and NBC's "SNL in Prime Time" by 208%

ABC's Time Period Premiere of "Women's Murder Club" Takes Second in the 10 O'clock Hour in Total Viewers and Among Key Women

Tuesday Night (8:00-11:00 p.m.)

ABC took second place to Fox on Tuesday evening among Adults 18-49 (2.4/6-tie).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

Leaping from its lead-in (+12.5 million viewers and +186% in Adults 18-49), ABC's "Dancing with the Stars Results" stood as the most-watched show in its 9 o'clock time period for the fifth consecutive week. Despite Fox's substantial lead-in advantage coming into to the hour from "American Idol," ABC's "DWTS Results" outdrew Fox's "Hell's Kitchen" by 4.4 million viewers (16.7 million vs. 12.3 million). "DWTS" delivered a strong second place in the slot among Adults 18-49 (4.0/10), defeating time period premieres of CBS' "Shark" by 82% (2.2/5) and NBC's "SNL in Prime Time" by 208% (1.3/3). Film and television star Shannon Elizabeth was the seventh celebrity dancer to leave the ABC dance contest this season.

� For the sixth week in a row, the ABC dancing results program qualified as Tuesday's No. 2 TV show in viewers, behind only Fox's "American Idol."

"Women's Murder Club" (10:00-11:00 p.m.)

Premiering on its new night and time, ABC's "Women's Murder Club" took second place to NBC's "Law & Order: SVU" among Total Viewers (8.1 million), Women 18-49 (2.9/7) and Women 25-54 (3.8/9)

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/29/08.





  [april 2008]  
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· AMERICAN IDOL (ABC)
· DANCING WITH THE STARS (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SHARK (CBS)
· WOMEN'S MURDER CLUB (ABC)





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