Quick Take for Tuesday, May 13, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC Earns Second Place to Fox on Tuesday Evening Among Adults 18-49
For the 7th Week in a Row, "DWTS Results" Surges from its Lead-in at 9pm to Overcome an "Idol"-Led Fox and Emerge as the Most-Watched Show in the Hour
"DWTS Results" is Tuesday's No. 2 Show to "Idol" in Viewers for 8 Straight Weeks
Tuesday Night (8:00-11:00 p.m.)
ABC earned second place to Fox on Tuesday evening among Adults 18-49 (2.5/7).
"Dancing with the Stars Results" (9:00-10:00 p.m.)
For the 7th consecutive week, ABC's "Dancing with the Stars Results" surged from its lead-in and built audience throughout its telecast to emerge as the most-watched show in its 9:00 p.m. time slot. Continuing to overcome Fox's sizeable lead-in advantage leading into to the hour from "American Idol," ABC's "DWTS Results" attracted 4.2 million more viewers than Fox's second-place "Hell's Kitchen" (16.6 million vs. 12.4 million). The dancing results program took a solid second in its slot with Adults 18-49, beating third-place CBS' "Shark" by 90% (4.0/10 vs. 2.1/5). It also delivered second place in the slot in the other two key adult demos of Adults 18-34 (2.6/7) and Adults 25-54 (5.1/12). Tony Award winning Broadway star Marissa Jaret Winokur was the ninth celebrity dancer eliminated from the ABC dance competition this season. "DWTS Results" stood as Tuesday's No. 2 show in viewers to "Idol" for the 8th week in a row.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/13/08.