or


[05/16/08 - 12:32 PM]
Quick Take for Thursday, May 15, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, May 15.

[via press release from ABC]

Quick Take for Thursday, May 15, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Tops its 4th Straight Thursday of the '08 May Sweep in Adults 18-49, Winning the Key Evening on All 8 May Sweep Thursdays Over the Past 2 Years

"Grey's Anatomy" Logs its 39th Original Telecast as Thursday's No. 1 TV Show In Adults 18-49, Ranking No. 1 on Every Original Airing Since Debuting in 2006

Growing its Overall Audience for the 2nd Straight Week and Up 13% in Adults 18-49, ABC's "Ugly Betty" Wins the 8 O'clock Hour in Total Viewers and All Key Women

"Grey's" Beats the Season Finale of "C.S.I." in the 9pm Hour by 26% in Adults 18-49

"Lost" is Up Week to Week in Viewers and Young Adults and Dominates its New 10pm Slot Among Adults 18-49 Over Season Finales of Dramas on CBS and NBC

Thursday Night (8:00-11:00 p.m.)

Against season finale competition on each of the other nets, ABC won its 4th consecutive Thursday of the 2008 May Sweep in Adults 18-49, ranking No. 1 on all 8 Thursdays during the sweep month over the past 2 years. The Net led the night by 29% over its nearest competition (4.5/12 vs. 3.5/9 � NBC), its biggest margin of victory on the night during the sweep in the key young adult sales demo. The Net also led the night in Adults 18-34 (4.1/12), Adults 25-54 (5.2/13) and in each of the key women demos: W18-34 (5.8/16), W18-49 (6.2/16) and W25-54 (7.0/16).

Editors Please Note: ABC's Thursday season finales will occur over the next two weeks, with "Ugly Betty" (8:00-9:00 p.m.) and "Grey's Anatomy" (9:00-11:00 p.m.) on 5/22/08 and "Lost" (9:00-11:00 p.m.) on 5/29/08.

"Ugly Betty" (8:00-9:00 p.m.)

Growing its overall audience for the 2nd week in a row, ABC's "Ugly Betty" was the most-watched TV show during the 8 o'clock hour, outdrawing season finale programming on both NBC ("My Name is Earl") and Fox ("Are You Smarter than a 5th Grader?"). On the penultimate episode of its sophomore season, "Betty" also ranked No. 1 in its slot across the key women demographics: W18-34 (4.0/12), W18-49 (4.0/12) and W25-54 (4.8/13).

� Opposite season finale competition, "Betty" increased its overall audience for the 2nd straight week (8.5 million vs. 8.0 million) and jumped by 13% week to week in Adults 18-49 (2.7/8 vs. 2.4/7). It was the show's highest Adult 18-49 rating since January � since 1/24/08.

"Grey's Anatomy" (9:00-10:00 p.m.)

For the 4th consecutive week since its return to original episodes, ABC's "Grey's Anatomy" won its 9 o'clock time and ranked as Thursday's No. 1 TV program across each of the key adult demographics: Adults 18-34 (5.6/16) Adults 18-49 (5.9/15) and Adults 25-54 (6.7/15). Head to head in the time period, "Grey's" beat the season finale of CBS' "C.S.I." by 26% in Adults 18-49 (5.9/15 vs. 4.7/12). Standing as Thursday's No. 1 TV show on every single original airing since premiering on the evening in 2006, "Grey's Anatomy" tallied its 39th straight original telecast as the night's top show in the key Adult 18-49 sales demo.

"Lost" (10:00-11:00 p.m.)

No. 1 in its new time period for 4 weeks in a row, ABC's "Lost" overshadowed its 10 o'clock competition among Adults 18-49 (5.0/13), defeating second-place CBS' season finale of "Without a Trace" by 39% (3.6/10) and third-place NBC's "ER" finale by 52% (3.3/9). In fact "Lost" ranked No. 1 in its time period among Adults 18-49 for its 12th consecutive original airing this season. "Lost" ranked No. 1 in Thursday's 10:00 p.m. hour for the 4th straight week in all key adults, men and women.

� "Lost" was up from the prior week among Total Viewers (11.4 million vs. 10.8 million) and Adults 18-49 (5.0/13 vs. 4.7/13), increasing its overall audience for the 2nd week in a row.

� Continuing to demonstrate strong retention of its "Grey's" lead-in with key adults, "Lost" built on its lead-in for the 4th time in as many weeks across all key men demos (M18-34/M18-49/M25-54). "Lost" was Thursday's No. 1 TV show with Men 18-49 (4.2/12) for the 4th straight week.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/15/08.





  [may 2008]  
S
M
T
W
T
F
S
    


· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· MY NAME IS EARL (NBC)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)









most recent ratings | view all posts
[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.

[07/27/15 - 01:41 PM]
"Boston EMS" Opens as Saturday Night's Most-Watched Show
ABC News spins the numbers for Saturday, July 25.

[07/27/15 - 01:07 PM]
Disney XD's "Gamer's Guide to Pretty Much Everything" Scores With Record-Setting Launch
Disney XD further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:42 PM]
TV One's "Unsung Hollywood" Featuring Bernie Mac Premiere Night Is No. 1 with Black Viewers
TV One further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:04 PM]
"Under the Dome," "Zoo" and "Extant" Among the Week's Top Five Programs in Live + 7-Day Viewer Lift
CBS further spins the numbers for the week of July 6-12.

[07/27/15 - 10:59 AM]
Live + 7 Day Ratings: ABC's "The Bachelorette" Matches a Season High
ABC further spins the numbers for the week of July 6-12.

[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 08:32 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49 with a 5-Week High on the Night
ABC spins the numbers for Sunday, July 26.

[07/27/15 - 08:27 AM]
"Welcome to Sweden" Equals Last Week's Season-Two Debut in Adult 18-49 Rating
NBC spins the numbers for Sunday, July 26.