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[06/03/08 - 12:59 PM]
CBS Is Number One in Viewers in the First Week of the Summer Season
CBS spins the numbers for the week of May 26-June 1.

[via press release from CBS]

CBS IS NUMBER ONE IN VIEWERS IN THE FIRST WEEK OF THE SUMMER SEASON

The Premiere of "Million Dollar Password" Wins Its Time Period in Viewers and Key Demographics; Ranks as No. 3 Program of the Week

"CBS EliteXC Saturday Night Fights" Scores a Demographic Knockout With Young Adults and Men

CBS Has 8 of the Top 10 Scripted Series

CBS won the first week of the summer season in viewers led by the premiere of MILLION DOLLAR PASSWORD and the continued success of its scripted series, according to Nielsen live plus same day ratings for the week ending June 1, week 36 of the 2007-2008 television year.

MILLION DOLLAR PASSWORD, hosted by Regis Philbin, debuted with a Sunday (8:00-9:00 PM) time period win in viewers and key demographics. Its average audience of 10.62 million viewers made it the No. 3 program of the week.

CBS's scripted series continued to deliver as TWO AND A HALF MEN SPECIAL, NCIS, CRIMINAL MINDS, CSI:NY, CSI, WITHOUT A TRACE, RULES OF ENGAGEMENT SPECIAL and COLD CASE comprised eight of the Top 10 scripted programs while the Network scored a demographic knockout with its inaugural CBS ELITEXC SATURDAY NIGHT FIGHTS

For the week in viewers: CBS (7.33m) led FOX (6.07m), ABC (5.52m) and NBC (5.29m).

For the week in key demographics: CBS was second in adults 25-54 (2.4/07, -0.1 behind FOX) and tied for second in adults 18-49 (1.8/05, with both NBC and ABC).

For the week in households: CBS (4.9/09) was first +29% ahead of FOX (3.8/07), +36% ahead of ABC (3.6/06) and +44% ahead of NBC (3.4/06).

CBS's Weekly Highlights:

? CBS ELITEXC SATURDAY NIGHT FIGHTS (S) (9:00-11:51 PM) delivered a 3.0/06 with 4.85m viewers, 2.2/07 in both adults 25-54 and adults 18-49, 2.3/09 in adults 18-34, 3.1/09 in men 25-54, 3.0/10 in men 18-49 and 3.2/12 in men 18-34. In the 9:00-11:00PM time slot, CBS was first in the adults and men demographics, second in both households and viewers.

The audience peaked at 6.51 million viewers from 11:30-11:51 PM which featured the night's main event-Kimbo Slice's victory over James Thompson.

Among key men demographics, the broadcast peaked from 11:30-11:51 PM with a 4.1 rating in men 18-34, 4.0 rating in men 18-49 and 4.3 rating in men 25-54.

CBS also saw half-hour gains in viewers, adult and men demographics throughout the broadcast:

Adults Men Adults Men Adults Men Viewers

25-54 25-54 18-49 18-49 18-34 18-34

9PM 1.4 1.9 1.4 1.9 1.5 2.1 3.38m

9:30PM 1.6 2.2 1.6 2.2 1.7 2.4 3.66m

10PM 2.2 3.0 2.1 2.6 2.1 3.0 4.68m

10:30PM 2.6 3.6 2.5 3.5 2.7 3.8 5.53m

11PM 2.8 3.8 2.6 3.6 2.7 3.8 5.84m

11:30PM 3.1 4.3 3.0 4.0 3.1 4.1 6.51m

Compared to the 9:00-11:00 PM regularly scheduled programming in the 2007-08 season, CBS was up +16% in adults 25-54 (from 1.9/05), +57% in adults 18-49 (from 1.4/04), +156% in adults 18-34 (from 0.9/03), +121% in men 25-54 (from 1.4/04), +173% in men 18-49 (from 1.1/03) and +357% in men 18-34 (from 0.7/03).

? MILLION DOLLAR PASSWORD (P) won its time period in households (6.8/12), viewers (10.62m), adults 25-54 (3.0/08) and adults 18-49 (2.2/07). MILLION DOLLAR PASSWORD was the night's #1 program in households (tied with 60 MINUTES), viewers and adults 25-54.

CBS top programs of the week: #2 TWO AND A HALF MEN SPECIAL (R) (S) (an average of 10.81m viewers), #3 MILLION DOLLAR PASSWORD (P) (10.62m), #4 60 MINUTES (R) (10.29m), #5 NCIS (R) (9.77m), #6 CRIMINAL MINDS (R) (9.73m), #7 CSI: NY (R) (9.56m), #11 CSI: CRIME SCENE INVESTIGATION (R) (8.80m), #12 WITHOUT A TRACE (R) (8.52m), #13 RULES OF ENGAGEMENT SPECIAL (R) (S) (8.47m), #14 48 HOURS MYSTERY TUESDAY (8.45m), #16 THE PRICE IS RIGHT MILLION DOLLAR SPECTACULAR (R) (7.79m), #17 COLD CASE (R) (7.73m), #20 CSI: MIAMI SPECIAL (R) (S) (7.13m), #24 HOW I MET YOUR MOTHER SPECIAL (R) (S) (6.65m), #25 NUMB3RS (6.48m), #27 THE BIG BANG THEORY SPECIAL (R) (S) (6.25m) and #29 NUMB3RS 9PM (P) (R) (5.96m).





  [june 2008]  
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M
T
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MILLION DOLLAR PASSWORD (CBS)
· NCIS (CBS)
· NUMB3RS (CBS)
· RULES OF ENGAGEMENT (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)





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