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[06/16/08 - 01:26 PM]
Lifetime Television's "Army Wives" Marches to Another Record - and the Season Is Only Two Weeks Old!
Lifetime spins the numbers for Sunday, June 15.

[via press release from Lifetime]

LIFETIME TELEVISION'S "ARMY WIVES" MARCHES TO ANOTHER RECORD � AND THE SEASON IS ONLY TWO WEEKS OLD!

"ARMY WIVES" SETS NEW MARK WITH SECOND EPISODE GARNERING NEARLY 2 MILLION W25-54, MOST EVER FOR A LIFETIME ORIGINAL DRAMA

BASIC CABLE'S #1 DRAMA AMONG WOMEN CAPTURES 4.2 MILLION P2+, 3.2 MILLION W18+ AND NEARLY 2 MILLION W18-49

STREAMING OF FULL EPISODES AT MYLIFETIME.COM LEAPS AN ASTOUNDING 1,192 PERCENT!

NEW YORK � The second episode of the smash hit "Army Wives" drew 1,975,652 W25-54 -- the most ever for an original drama telecast in Lifetime Television's 24-year history -- demolishing the record set during last week's season premiere. This also became the highest-rated W25-54 drama telecast on cable in 2008.

During its Sunday, June 15 (10PM, ET/PT) airing, the critically acclaimed "Army Wives" also averaged a robust 4.2 million P2+, 3.2 million W18+ and a 3.5 household rating.

The #1 2008 cable drama among W18-34, W18-49, W25-54 and W18+, "Army Wives" has also established itself as a true cross-platform hit. In the past 10 days, streaming of full episodes at myLifetime.com is almost 12 times greater (1,192 percent) than for the same period last year (6/1-6/10/07 vs. 6/6-6/15/08). Page views were up 46 percent year-to-year over that same 10-day period.

Said Susanne Daniels, President, Entertainment, Lifetime Networks: "These strong second episode ratings clearly demonstrates the passion and commitment our viewers feel towards �Army Wives.' That loyalty, along with the creativity of the series, from the writing and acting to the directing, has made �Army Wives' into one of those rare television series -- must-see, appointment viewing -- that we hope will carry us through all 19 episodes, right through the summer and fall."

Highlights of the second season episode of "Army Wives" include:

� 1,975,652 W25-54 (3.67 rating ) � the June 8 telecast averaged 1,966,324 W25-54

� 1,926,034 W18-49 (3.41 rating)

� 687,782 W18-34 (2.47 rating)

� The telecast was up 22 percent in household ratings, 62 percent in W18-49 and 68 percent in W25-54 versus last year's second episode

Filmed on location in Charleston, S.C., "Army Wives" stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's president of production, Deborah Spera, serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





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· ARMY WIVES (LIFETIME)





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