Lifetime Movie Network Celebrates 10 Remarkable Years of Programming, Viewership, Distribution and Brand Success
- Channel Setting Blistering Ratings Pace with 10 Straight Months of
Double-Digit Gains; Record Number of 2008-09 Original Movies; Recent launch
of HD Channel & Espanol on Demand Service; Second Season of Every Woman's
Film Competition; LMN.tv Traffic Surges 38 Percent -
Original Movie "Little Girl Lost: The Delimar Vera Story" Premieres
Sunday, August 17 -
NEW YORK, June 18 -- It's time to pop the champagne and
toast one of television's top success stories -- Lifetime Movie Network is
turning 10 years old this month. To celebrate, the #2 women's channel,
behind only sibling Lifetime, is rolling out a record number of original
movies, a HD simulcast, LMN Espanol On Demand, a relaunch of LMN.tv and an
expanded second season of the Every Woman's Filmmaker Competition.
Lifetime Movie Network marks its anniversary riding high, pacing on 10
consecutive months of double-digit household gains, including the
record-setting mark of "The Capture of the Green River Killer," the
channel's most-watched program ever. This past month (LMN's most-watched
May ever), the network rose 36 percent among P2+ (492,000) and 38 percent
among W18+ (330,000) in prime. For 2008, total day W18+ ratings now surpass
networks such as Discovery, FX, TLC, Bravo, E!, Oxygen, WE and SoapNet.
LMN's ratings gains forms a powerful one-two punch with Lifetime. After
only two weeks, the network's smash hit "Army Wives" is basic cable's #1
drama among women as well as P18-49 and P25-54.
Said Louise Henry Bryson, Executive Vice President/General Manager,
Lifetime Movie Network, since 2005, "This has been an extraordinary 10
years for the network. We took original movies, one of television's most
enduring genres, and created a powerhouse channel. As our ratings,
distribution growth and strong advertiser support demonstrates, women love
our movies. But we've only scratched the surface of Lifetime Movie
Network's enormous potential. Through the expansion of our programming
featuring bigger stars and more red carpet events, new channels, a
dedicated website and nationwide filmmaker competition, we are
significantly growing the brand across multiple platforms and look forward
to even greater successes in the years ahead."
Becoming the home for top made-for-television movie talent, Lifetime
Movie Network is producing 18 Original Movies during the 2008-09 season.
Highlights include the premiere of "Little Girl Lost: The Delimar Vera
Story," on Sunday, August 17, at 8PM (ET), starring Judy Reyes ("Scrubs"),
Ana Ortiz ("Ugly Betty") and A Martinez ("General Hospital"). Featured on
"Oprah," the powerful true story follows a mother's search for a child she
thought had died in a fire.
Upcoming theatrical acquisitions, which the network schedules as
special weekend "three-peats," include "Unfaithful," "Miss Congeniality,"
"Prime," "Derailed" and "Little Manhattan."
As part of its burgeoning development slate, the channel is increasing
its partnerships with leading authors. In 2009, Lifetime Movie Network will
produce adaptations of two best-selling novels by Ann Rule: "Everything She
Ever Wanted" and "Too Late to Say Goodbye."
The popularity of Lifetime Movie Network, available in nearly 59
million homes, has fueled new brand extensions. Time Warner, Cox, Verizon
and AT&T, among other distributors, are distributing Lifetime Movie Network
HD to their customers. In addition, Lifetime Movie Network Espanol On
Demand is now carried by Cox, Verizon and others.
LMN.tv, which will re-launch later this year with a new look and
renewed emphasis on broadband video, features a database of more than 1,000
movies and showcases video, photos, information and trivia about the films.
Lifetime Movie Network also recently launched a channel on iTunes, offering
films such as "The Capture of the Green River Killer," "You Belong To Me"
and "Still Small Voices" for sale, and free sneak peeks of select LMN
Every Woman's Filmmaker Competition
2008 marks the second season of the Every Woman's Filmmaker
Competition, designed to nurture the next generation of women filmmakers.
The competition has been expanded to all women directors, not just
students. The films, three to five minutes in length, will be judged by a
"who's who" of women in Hollywood. Last year Lauren Shuler Donner, Gale
Anne Hurd, Mimi Leder and Jennifer Lopez were among the judges.
The competition is in partnership with The Hollywood Reporter, New York
Women in Film & Television, The Paley Center for Media, William Morris
Agency, Women In Film Los Angeles and The Hamptons International Film
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.