[06/18/08 - 09:27 AM]
Lifetime Movie Network Celebrates 10 Remarkable Years of Programming, Viewership, Distribution and Brand Success
LMN spins the numbers for the year to date.

[via press release from Lifetime]

Lifetime Movie Network Celebrates 10 Remarkable Years of Programming, Viewership, Distribution and Brand Success

- Channel Setting Blistering Ratings Pace with 10 Straight Months of Double-Digit Gains; Record Number of 2008-09 Original Movies; Recent launch of HD Channel & Espanol on Demand Service; Second Season of Every Woman's Film Competition; LMN.tv Traffic Surges 38 Percent - -

Original Movie "Little Girl Lost: The Delimar Vera Story" Premieres Sunday, August 17 -

NEW YORK, June 18 -- It's time to pop the champagne and toast one of television's top success stories -- Lifetime Movie Network is turning 10 years old this month. To celebrate, the #2 women's channel, behind only sibling Lifetime, is rolling out a record number of original movies, a HD simulcast, LMN Espanol On Demand, a relaunch of LMN.tv and an expanded second season of the Every Woman's Filmmaker Competition.

Lifetime Movie Network marks its anniversary riding high, pacing on 10 consecutive months of double-digit household gains, including the record-setting mark of "The Capture of the Green River Killer," the channel's most-watched program ever. This past month (LMN's most-watched May ever), the network rose 36 percent among P2+ (492,000) and 38 percent among W18+ (330,000) in prime. For 2008, total day W18+ ratings now surpass networks such as Discovery, FX, TLC, Bravo, E!, Oxygen, WE and SoapNet.

LMN's ratings gains forms a powerful one-two punch with Lifetime. After only two weeks, the network's smash hit "Army Wives" is basic cable's #1 drama among women as well as P18-49 and P25-54.

Said Louise Henry Bryson, Executive Vice President/General Manager, Lifetime Movie Network, since 2005, "This has been an extraordinary 10 years for the network. We took original movies, one of television's most enduring genres, and created a powerhouse channel. As our ratings, distribution growth and strong advertiser support demonstrates, women love our movies. But we've only scratched the surface of Lifetime Movie Network's enormous potential. Through the expansion of our programming featuring bigger stars and more red carpet events, new channels, a dedicated website and nationwide filmmaker competition, we are significantly growing the brand across multiple platforms and look forward to even greater successes in the years ahead."


Becoming the home for top made-for-television movie talent, Lifetime Movie Network is producing 18 Original Movies during the 2008-09 season. Highlights include the premiere of "Little Girl Lost: The Delimar Vera Story," on Sunday, August 17, at 8PM (ET), starring Judy Reyes ("Scrubs"), Ana Ortiz ("Ugly Betty") and A Martinez ("General Hospital"). Featured on "Oprah," the powerful true story follows a mother's search for a child she thought had died in a fire.

Upcoming theatrical acquisitions, which the network schedules as special weekend "three-peats," include "Unfaithful," "Miss Congeniality," "Prime," "Derailed" and "Little Manhattan."

As part of its burgeoning development slate, the channel is increasing its partnerships with leading authors. In 2009, Lifetime Movie Network will produce adaptations of two best-selling novels by Ann Rule: "Everything She Ever Wanted" and "Too Late to Say Goodbye."

Multiplatform Channels

The popularity of Lifetime Movie Network, available in nearly 59 million homes, has fueled new brand extensions. Time Warner, Cox, Verizon and AT&T, among other distributors, are distributing Lifetime Movie Network HD to their customers. In addition, Lifetime Movie Network Espanol On Demand is now carried by Cox, Verizon and others.


LMN.tv, which will re-launch later this year with a new look and renewed emphasis on broadband video, features a database of more than 1,000 movies and showcases video, photos, information and trivia about the films. Lifetime Movie Network also recently launched a channel on iTunes, offering films such as "The Capture of the Green River Killer," "You Belong To Me" and "Still Small Voices" for sale, and free sneak peeks of select LMN Original Movies.

Every Woman's Filmmaker Competition

2008 marks the second season of the Every Woman's Filmmaker Competition, designed to nurture the next generation of women filmmakers. The competition has been expanded to all women directors, not just students. The films, three to five minutes in length, will be judged by a "who's who" of women in Hollywood. Last year Lauren Shuler Donner, Gale Anne Hurd, Mimi Leder and Jennifer Lopez were among the judges.

The competition is in partnership with The Hollywood Reporter, New York Women in Film & Television, The Paley Center for Media, William Morris Agency, Women In Film Los Angeles and The Hamptons International Film Festival.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [june 2008]  


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