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[06/24/08 - 01:15 PM]
Swingtown Wins Its Time Period in Viewers and Key Demographics
CBS spins the numbers for the week of June 16-22.
[via press release from CBS]

"SWINGTOWN" WINS ITS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS

"Million Dollar Password" Places First in Viewers for the Fourth Consecutive Broadcast

Rebroadcasts of Scripted Series Continue to Perform as "Two and a Half Men," The "CSI" Franchise, "Criminal Minds" and "Cold Case" All Place Among the Top 20 Programs of the Week

SWINGTOWN won its time period in viewers and key demographics, MILLION DOLLAR PASSWORD placed first in viewers for the fourth consecutive broadcast and CBS's scripted series continued to perform in rebroadcasts in the week ending June 22, week 39 of the 2007-2008 television year.

For the week in viewers: CBS (6.40m), NBC (6.49m), FOX (6.07m) and ABC (5.39m). Summer-to-date CBS (7.10m) leads FOX (6.33m), NBC (6.12m) and ABC (6.04m).

For the week in key demographics, CBS averaged a 2.0/06 in adults 25-54 and 1.5/05 in adults 18-49.

For the week in households: CBS (4.3/08), NBC (4.2/07), ABC (3.6/06) and FOX (3.8/07). Summer-to-date, CBS (4.8/08) leads NBC and ABC (3.9/07, each) and FOX (4.0/07).

CBS Weekly Highlights:

? SWINGTOWN was first in households (4.2/08), viewers (6.01m), adults 25-54 (2.6/07) and adults 18-49 (2.1/06). Against NBC's third episode of "Fear Itself", SWINGTOWN topped NBC by +35% in households (vs. 3.1/06), +44% in adults 25-54 (vs. 1.8/05), +40% in adults 18-49 (vs. 1.5/05) and by +1.36m viewers (vs. 4.65m, +29%).

? MILLION DOLLAR PASSWORD posted a time period win in households (5.4/09) and viewers (8.20m), finished second in adults 25-54 (2.2/06) while averaging a 1.5/05 in adults 18-49. MILLION DOLLAR PASSWORD won its time slot every time it aired this season in households and viewers.

? TWO AND A HALF MEN (R) won its time slot in households (5.8/10), viewers (8.95m), adults 25-54 (3.5/09) and adults 18-49 (2.7/08).

? CSI: MIAMI (R) was first in households (5.5/10), viewers (7.99m), adults 25-54 (2.6/07) and adults 18-49 (2.1/06) - against all first-run programming on ABC and NBC.

? CSI: NY (R) was first in households (5.5/10), viewers (8.04m), adults 25-54 (2.5/07) and second in adults 18-49 (1.9/06, -0.1 behind NBC).

? GHOST WHISPERER (R) was first in viewers (5.39m), adults 25-54 (1.7/06), adults 18-49 (1.3/05).

CBS top programs of the week: #3 60 MINUTES (R) (an average of 9.10m viewers), #4 TWO AND A HALF MEN (R) (8.95m), #12 MILLION DOLLAR PASSWORD (8.20m), #13 CSI: NY (R) (8.04m), #14 CSI: MIAMI (R) (7.99m), #15 CSI: CRIME SCENE INVESTIGATION (R) (7.86m), #17T CRIMINAL MINDS (R) (7.25m), #17T COLD CASE (R) (7.25m), #21 CRIMINAL MINDS SUNDAY-SP (S) (R) (7.00m), #22 NUMB3RS (R) (6.68m), #23 RULES OF ENGAGEMENT (R) (6.66m), #26 NUMB3RS 9PM (R) (6.20m), #28 SWINGTOWN (6.01m).





  [june 2008]  
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· 60 MINUTES (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FEAR ITSELF (NBC)
· GHOST WHISPERER (CBS)
· MILLION DOLLAR PASSWORD (CBS)
· NUMB3RS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SWINGTOWN (CBS)
· TWO AND A HALF MEN (CBS)




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