or


[07/29/08 - 01:32 PM]
July Is Oxygen's Best Month Ever
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]

JULY IS OXYGEN'S BEST MONTH EVER

First Month Under Rebrand Oxygen Becomes Fastest Growing Top 25 Ad-Supported Cable Entertainment Network in Primetime Among P18-49 and W18-49

New York � July 29, 2008 � Oxygen celebrates its highest rated and most watched month ever in both primetime and total day for W18-34, W18-49, P18-49 and total viewers. "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.

In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%).

For July 2008 total day, Oxygen averaged a 0.3 HH coverage rating (a 50% improvement from the previous year). This month also yielded the network's best ever results on a total day basis among P18-49 (166,000 up 41%), W18-49, (123,000 up 45%), W18-34, (64,000 up 52%), and total viewers (289,000 up 39%). This marks the network's eighteenth consecutive month of year-over-year growth among W18-34, W18-49, P18-49 and total viewers on a total day basis.

The week of July 7 was Oxygen's most watched week ever in prime for P18-49 (303,000), W18-49 (222,000), W18-34 (111,000) and total viewers (580,000). It was also our highest rated week ever on a HH coverage basis (0.7 HH coverage rating).

Oxygen.com also had a notable July, with its most trafficked month ever. Page views reached 12 million, up 541% versus July 2007. Video streams reached 1.1 million; the best ever results for July.

Due in large part to this success is the return of "Tori & Dean: Home Sweet Hollywood," which broke records during the month. This season has celebrated Oxygen's most watched telecast ever for W18-49, the show's best premiere, most watched telecast, and garnered Oxygen its best Tuesday primetime ever (on July 22). Concurrent with the success of the show, Tori's book "sTORI Telling" is climbing the charts as a New York Times bestseller.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 7/13/08, blended with Live + Same Day through 7/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through July 27th. The FeedRoom, video through July 28th.





  [july 2008]  
S
M
T
W
T
F
S
  


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.