or


[08/09/08 - 07:47 AM]
Best Opening Ceremony Overnight Rating for Non-U.S. Olympics Ever
NBC spins the numbers for Friday, August 8.

[via press release from NBC]

BEST OPENING CEREMONY OVERNIGHT RATING FOR NON-U.S. OLYMPICS EVER

21.5 Rating and 37 Share is 19% Higher than Athens and 16% Higher than Sydney

NBCOlympics.com's 70 Million Page Views Friday, 900% Increase From Athens

BEIJING -Aug. 9, 2008 - NBC's coverage of the 2008 Olympic Games Opening Ceremony in Beijing was the best overnight rating ever for non-U.S. Olympic Opening Ceremony earning a 21.5/37 (8-11:19 p.m. ET/PT). Additionally, NBCOlympics.com saw its most traffic ever on Friday with 70 million page views, 10 times more than the seven million page views on the opening day of the Athens Games. The overnight rating for the Opening Ceremony was a 19 percent increase over Athens in 2004 and 16 percent higher than Sydney in 2000, according to Nielsen Media Research data released today.

NON-U.S. OPENING CEREMONY OVERNIGHT RATINGS:
1) Beijing - 2008 - 21.5/37
2) Sydney - 2000 - 18.5/32
3) Seoul - 1988 - 18.3/33
4) Athens - 2004 - 18.0/30
5) Barcelona - 1992 - 16.5/32

�Opening Ceremony in Atlanta in 1996 earned 27.2/47;

TOP 10 METERED MARKETS FOR OPENING CEREMONY:
1) San Diego - 26.5/49
2) West Palm Beach - 25.7/42
3) Sacramento - 24.3/43
4) Denver - 24.2/43
T5) San Francisco - 24.1/47
T5) Baltimore - 24.1/41
7) Indianapolis - 23.9/42
8) Salt Lake City - 23.5/49
9) Nashville - 23.4/37
10) St. Louis - 22.9/42

Dick Ebersol served as executive producer of NBC's Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.

NBCOLYMPICS.COM OFF TO RECORD START:

NBCOlympics.com garnered 70 million page views on 8/8/08 an increase of 900 percent and 10 times more than the opening day of the Athens Games in 2004 (7 million).

�The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).

�NBCOlympics.com's 4.2 million unique users show an increase of 496% over the unique users for the opening day of the Athens Games in 2004 (705,000).

�Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the TOTAL for the entire Athens Games.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

MOST VIEWED & BEST RATED OPENING CEREMONY FOR NON-U.S. SUMMER OLYMPICS EVER

70 Million Viewers Saw Opening Ceremony on NBC; 14 Million More than Athens

18.6/33 National Rating is 27% Higher than Athens

BEIJING -Aug. 9, 2008 - In the nearly 50 years of televised Olympics, NBC's coverage of the Opening Ceremony in Beijing was the MOST VIEWED EVER for a non-U.S. Summer Olympics with nearly 70 million total viewers, 14 million more than Athens (56 million).

The Opening Ceremony on NBC earned an 18.6/33 national rating for an increase of 27 percent over Athens in 2004 (14.6/27), and averaged 34.2 million viewers, nearly nine million more than Athens (25.4 million). NBC's Opening Ceremony 18.6/33 household rating is the highest rated Opening Ceremony for a non-domestic Summer Olympics ever, surpassing the 1960 Rome Games on CBS that delivered an 18.1/36, a record that stood for 48 years, according to Nielsen Media Research.

"The Olympic Opening Ceremony captivated the American public in unprecedented numbers for a non-U.S. Olympics," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. "It was a magical and memorable spectacle and a great way to start the Beijing Olympics."

Additionally, NBCOlympics.com saw its most traffic ever on Friday with 70 million page views, 10 times more than the seven million page views on the opening day of the Athens Games.

NON-U.S. OPENING CEREMONY TOTAL AUDIENCE: 1) Beijing - 2008 - 69.9 million T2) Athens - 2004 - 56.0 million T2) Sydney - 2000 - 56.0 million 4) Seoul - 1988 - 51.2 million 5) Barcelona - 1992 - 50.2 million

-Opening Ceremony in Atlanta had a total viewership of 77.0 million; Total viewership data did not exist for Los Angeles in 1984

NON-U.S. OPENING CEREMONY AVERAGE AUDIENCE: 1) Beijing - 2008 - 34.2 million 2) Sydney - 2000 - 27.3 million 3) Athens - 2004 - 25.4 million 4) Seoul - 1988 - 22.7 million 5) Barcelona - 1992 - 21.6 million

-Opening Ceremony in Atlanta had an average viewership of 39.8 million; Average viewership data did not exist for Los Angeles in 1984

NON-U.S. OPENING CEREMONY NATIONAL RATINGS: 1) Beijing - 2008 - 18.6/33 2) Rome - 1960 - 18.1/36 3) Sydney - 2000 - 16.2/29 4) Seoul - 1988 - 15.2/29 5) Athens - 2004 - 14.6/27 6) Barcelona - 1992 - 13.8/29

-Opening Ceremony in Atlanta in 1996 earned a 23.6/45; Los Angeles in 1984 earned a 23.9/48

NBCOLYMPICS.COM OFF TO RECORD START:

NBCOlympics.com garnered 70 million page views on 8/8/08 an increase of 900 percent and 10 times more than the opening day of the Athens Games in 2004 (7 million).

�The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).

�NBCOlympics.com's 4.2 million unique users show an increase of 496% over the unique users for the opening day of the Athens Games in 2004 (705,000).

�Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the TOTAL for the entire Athens Games.

�Viewers can relive the excitement of the Opening Ceremony now at NBCOlympics.com.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

Dick Ebersol served as executive producer of NBC's Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/01/16 - 09:09 AM]
Thursday's Broadcast Ratings: "Big Brother" Rises in Latest Victory for CBS
The Eye wins the evening among total viewers and adults 18-49.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.