or


[08/09/08 - 07:47 AM]
Best Opening Ceremony Overnight Rating for Non-U.S. Olympics Ever
NBC spins the numbers for Friday, August 8.

[via press release from NBC]

BEST OPENING CEREMONY OVERNIGHT RATING FOR NON-U.S. OLYMPICS EVER

21.5 Rating and 37 Share is 19% Higher than Athens and 16% Higher than Sydney

NBCOlympics.com's 70 Million Page Views Friday, 900% Increase From Athens

BEIJING -Aug. 9, 2008 - NBC's coverage of the 2008 Olympic Games Opening Ceremony in Beijing was the best overnight rating ever for non-U.S. Olympic Opening Ceremony earning a 21.5/37 (8-11:19 p.m. ET/PT). Additionally, NBCOlympics.com saw its most traffic ever on Friday with 70 million page views, 10 times more than the seven million page views on the opening day of the Athens Games. The overnight rating for the Opening Ceremony was a 19 percent increase over Athens in 2004 and 16 percent higher than Sydney in 2000, according to Nielsen Media Research data released today.

NON-U.S. OPENING CEREMONY OVERNIGHT RATINGS:
1) Beijing - 2008 - 21.5/37
2) Sydney - 2000 - 18.5/32
3) Seoul - 1988 - 18.3/33
4) Athens - 2004 - 18.0/30
5) Barcelona - 1992 - 16.5/32

�Opening Ceremony in Atlanta in 1996 earned 27.2/47;

TOP 10 METERED MARKETS FOR OPENING CEREMONY:
1) San Diego - 26.5/49
2) West Palm Beach - 25.7/42
3) Sacramento - 24.3/43
4) Denver - 24.2/43
T5) San Francisco - 24.1/47
T5) Baltimore - 24.1/41
7) Indianapolis - 23.9/42
8) Salt Lake City - 23.5/49
9) Nashville - 23.4/37
10) St. Louis - 22.9/42

Dick Ebersol served as executive producer of NBC's Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.

NBCOLYMPICS.COM OFF TO RECORD START:

NBCOlympics.com garnered 70 million page views on 8/8/08 an increase of 900 percent and 10 times more than the opening day of the Athens Games in 2004 (7 million).

�The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).

�NBCOlympics.com's 4.2 million unique users show an increase of 496% over the unique users for the opening day of the Athens Games in 2004 (705,000).

�Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the TOTAL for the entire Athens Games.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

MOST VIEWED & BEST RATED OPENING CEREMONY FOR NON-U.S. SUMMER OLYMPICS EVER

70 Million Viewers Saw Opening Ceremony on NBC; 14 Million More than Athens

18.6/33 National Rating is 27% Higher than Athens

BEIJING -Aug. 9, 2008 - In the nearly 50 years of televised Olympics, NBC's coverage of the Opening Ceremony in Beijing was the MOST VIEWED EVER for a non-U.S. Summer Olympics with nearly 70 million total viewers, 14 million more than Athens (56 million).

The Opening Ceremony on NBC earned an 18.6/33 national rating for an increase of 27 percent over Athens in 2004 (14.6/27), and averaged 34.2 million viewers, nearly nine million more than Athens (25.4 million). NBC's Opening Ceremony 18.6/33 household rating is the highest rated Opening Ceremony for a non-domestic Summer Olympics ever, surpassing the 1960 Rome Games on CBS that delivered an 18.1/36, a record that stood for 48 years, according to Nielsen Media Research.

"The Olympic Opening Ceremony captivated the American public in unprecedented numbers for a non-U.S. Olympics," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. "It was a magical and memorable spectacle and a great way to start the Beijing Olympics."

Additionally, NBCOlympics.com saw its most traffic ever on Friday with 70 million page views, 10 times more than the seven million page views on the opening day of the Athens Games.

NON-U.S. OPENING CEREMONY TOTAL AUDIENCE: 1) Beijing - 2008 - 69.9 million T2) Athens - 2004 - 56.0 million T2) Sydney - 2000 - 56.0 million 4) Seoul - 1988 - 51.2 million 5) Barcelona - 1992 - 50.2 million

-Opening Ceremony in Atlanta had a total viewership of 77.0 million; Total viewership data did not exist for Los Angeles in 1984

NON-U.S. OPENING CEREMONY AVERAGE AUDIENCE: 1) Beijing - 2008 - 34.2 million 2) Sydney - 2000 - 27.3 million 3) Athens - 2004 - 25.4 million 4) Seoul - 1988 - 22.7 million 5) Barcelona - 1992 - 21.6 million

-Opening Ceremony in Atlanta had an average viewership of 39.8 million; Average viewership data did not exist for Los Angeles in 1984

NON-U.S. OPENING CEREMONY NATIONAL RATINGS: 1) Beijing - 2008 - 18.6/33 2) Rome - 1960 - 18.1/36 3) Sydney - 2000 - 16.2/29 4) Seoul - 1988 - 15.2/29 5) Athens - 2004 - 14.6/27 6) Barcelona - 1992 - 13.8/29

-Opening Ceremony in Atlanta in 1996 earned a 23.6/45; Los Angeles in 1984 earned a 23.9/48

NBCOLYMPICS.COM OFF TO RECORD START:

NBCOlympics.com garnered 70 million page views on 8/8/08 an increase of 900 percent and 10 times more than the opening day of the Athens Games in 2004 (7 million).

�The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).

�NBCOlympics.com's 4.2 million unique users show an increase of 496% over the unique users for the opening day of the Athens Games in 2004 (705,000).

�Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the TOTAL for the entire Athens Games.

�Viewers can relive the excitement of the Opening Ceremony now at NBCOlympics.com.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

Dick Ebersol served as executive producer of NBC's Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.