[08/11/08 - 01:54 PM]
107 Million Watch Olympics Sunday - Most Watched First Sunday in Summer Olympics History
NBC spins the numbers for Sunday, August 10.

[via press release from NBC]


Total Viewership for Beijing Games Surpasses 143 Million - Half of All Americans

More Than 1 Million Video Streams of Sunday's USA Swimming Gold Medal Relay Accessed at NBCOlympics.com

BEIJING -Aug. 12, 2008 - A total of 107 million people, half of Americans watched the Beijing Olympics Sunday on the Networks of NBC Universal - making it the MOST WATCHED first Sunday in Summer Olympics history, according to data provided by Nielsen Media Research. Eighty-one million watched NBC in primetime as swimming superstar Michael Phelps, with his USA teammates, won his second gold medal of the Beijing Games and his eighth career Olympic gold medal in the 4x100 Freestyle Relay last night. Additionally, more than one million streams of the race have been accessed on demand today at NBCOlympics.com.

� Sunday's Beijing Olympic coverage on the Networks of NBC Universal reached 107 million total viewers making it the most watched first Sunday in Summer Olympics history, 16 million ahead of the comparable Sunday from Athens in 2004 (91 million).

� Through three days NBCU has attracted 143 million total viewers, 17 million more than the first three days for Athens (126 million),

� NBC's Beijing Olympic three-day average viewership is 30.4 million, 6 million more than Athens in 2004 (24.0 million). The national rating average of 17.0/30 is the best primetime rating through the first Sunday for a non-U.S. Summer Olympics since Montreal in 1976 (18.1/43) and is a 21 percent jump from Athens in 2004 (14.1/26).

� Sunday night's 31.7 million average viewers bested Athens by 6 million viewers (25.8) and earned a 17.9 rating/31 share, a 16 percent jump from Athens in 2004 (15.4/26).

� NBC's primetime coverage, which included Michael Phelps collecting his second Beijing gold medal and eighth career Olympic gold medal in the 4x100m relay, and Bob Costas' interview with President Bush, peaked with a 21.0/32 and 38.4 million average viewers in the 9:30 p.m. half hour.


Tonight will be another busy day for Michael Phelps, and it's all in primetime on NBC. First, he'll swim for what could be his record-tying ninth career Olympic gold medal and third gold medal of the Beijing Games in an event he dominates, the 200m freestyle. Less than an hour later, the semifinal in another Phelps-dominated event, the 200m butterfly.

Then on Tuesday in primetime, Michael Phelps could become the greatest Olympian of all-time, swimming in two gold medal finals - the 200m butterfly and 4x200m freestyle relay. It is the only night where he could potentially win two gold medals - and he set world records and won both swims at the 2007 World Championships. This could be the night when Phelps breaks the all-time record for career gold medals, which is currently nine and shared by four athletes, including USA's Carl Lewis and Mark Spitz.

NBC's Olympic Swimming Commentators on last night's historic 4x100m Relay:

"That race is why we get into the business of sports broadcasting." - Dan Hicks

"It's certainly the greatest Olympic relay race I've ever seen." - Rowdy Gaines

ONE MILLION PLUS STREAMS OF LAST NIGHT'S RELAY ACCESSED AT NBCOLYMPICS.COM ON MSN: As of 4:30 p.m. ET today 1.1 million video streams of last night's historic 4x100m relay have been accessed at NBCOlympics.com, making it the most watched video ever from the site.

� NBCOlympics.com on MSN continued its dominance on Sunday with 66.7 million page views, 5.1 million unique users and more than 3.4 million video streams.

� Through three days NBCOlympics.com has totaled 199.3 million page views. By the day's end NBCOlympics.com will have surpassed the total page views for the entire 2004 Athens Games (229.9 million).

� NBCOlympics.com's total video streams to date are 11.1 million, which is five times more than the total for the entire Athens Games (2.2 million).

1. U.S. Wins 4x100m Relay
2. Beijing and Beyond Feature
3. Phelps wins 400m IM
4. Women's Fencing - Foil
5. U.S.-China Basketball preview

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

  [august 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.

[10/10/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Holds Onto Demo Crown
"Last Man Standing" grows week-to-week for the Alphabet among adults 18-49.

[10/10/15 - 08:28 AM]
"Blindspot" Grows by 62% in 18-49 in Live + 3 Day Ratings and by 4.3 Million Viewers Overall
NBC further spins the numbers for Monday, October 5.

[10/10/15 - 08:27 AM]
Third Season Debut of "Undateable" Matches NBC's Top 18-49 Rating in Its Time Period in the Last 18 Weeks
NBC spins the numbers for Friday, October 9.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[10/09/15 - 08:23 AM]
ABC's TGIT Lineup Towers Over Its Non-Sports Competition for 3rd Straight Week
ABC spins the numbers for Thursday, October 8.

[10/09/15 - 07:38 AM]
Week 4 of "Thursday Night Football" on CBS and NFL Network Earns Overnight Ratings Increase Over Last Year
CBS spins the numbers for Thursday, October 8.

[10/08/15 - 03:18 PM]
"Jay Leno's Garage" Premiere Night Delivers Over 1.1 Million Total Viewers
CNBC spins the numbers for Wednesday, October 7.

[10/08/15 - 12:58 PM]
American Pharoah Leads NBC Sports Group to 136% Viewership Increase for Breeders' Cup Challenge Series
NBC spins the numbers for its horse racing coverage to date.