[08/16/08 - 12:43 PM]
185 Million Watch Olympics Through 8 Days
NBC spins the numbers for Friday, August 15.

[via press release from NBC]


In Just Eight Days Beijing Viewership Surpasses Totals for Torino, Nagano and Albertville

Page Views and Video Streams on NBCOlympics.com on MSN Beat Athens and Torino Combined

BEIJING -Aug. 17, 2008 -The Networks of NBC Universal have reached 185 million total viewers, on pace to be the most watched Olympics ever, even surpassing the Atlanta Games. Through eight days the total viewership for the Beijing Games has already surpassed the total viewership for the entire Torino, Nagano and Albertville Games. The 30.0 million average viewers in primetime and the 17.4 rating/30 share, each represent significant gains compared to Athens in 2004 and Thursday's TAMi reached 101.4 Million.

� Through eight days NBCU has attracted 185 million total viewers, 14 million more than the first eight days for Athens (171 million) and five million more than the Atlanta Games (180 million) which was the most viewed television event in history. The eight-day total for these Games has already surpassed the final overall viewership for the Torino, Nagano and Albertville Games (184 million each).

� NBC's Beijing Olympic eight-day average primetime viewership is 30.0 million, 13 percent ahead of Athens in 2004 (26.6 million). The national rating average of 17.4/30 is the best primetime rating through the first Friday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.7/36) and is a nine percent jump from Athens in 2004 (16.0/28).

� Friday night garnered 66 million total viewers in primetime and 25.6 million average viewers, nearly two million more than the comparable night in Athens (23.7). The night earned a 15.2 rating/28 share, which is a six percent increase (14.4/27).

NBCOLYMPICS.COM ON MSN DRAWS MORE VIDEO STREAMS AND PAGE VIEWS THAN ATHENS AND TORINO COMBINED: Through just eight days of the Beijing Games, NBCOlympics.com has already generated 628 million page views, 12% more than the combined totals for the entire 17 days of the Torino and Athens Games (561 million). The 31.1 million video streams on the site are nearly three times the combined Torino and Athens total of 10.8 million.

TAMI FOR THURSDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Thursday, Aug. 14:

Thursday, Aug. 14: 101.4 million

TV: 93.6 million, ONLINE: 7.4 million, MOBILE: 508k, TV VOD: n/a

Wednesday, Aug. 13: 100.9 million

Tuesday, Aug. 12: 105.0 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

  [august 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:07 AM]
Patriots-Broncos Football Jumps 16% vs. Last Year's Week 12 Cowboys-Giants Matchup
NBC spins the numbers for Sunday, November 29.

[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
The network leads the night in both total viewers and adults 18-49.

[11/29/15 - 09:28 AM]
Encore Telecast of "Saturday Night Live," With Host Tracy Morgan, Equals the Show's Best 18-49 Rating for a Rebroadcast Since May
NBC spins the numbers for Saturday, November 28.

[11/29/15 - 09:14 AM]
No. 8 Ohio State at No. 10 Michigan on ABC Is Highest-Rated Game of the Week and Second-Highest of the Season, Both Across All Networks
ESPN spins the numbers for Saturday, November 28.

[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/28/15 - 08:46 AM]
"Blindspot" Grows by 63% in 18-49 Rating Going from Live + Same Day to Live + 3 Day Ratings
NBC further spins the numbers for Monday, November 23.

[11/28/15 - 08:45 AM]
"Dateline NBC" Ranks #2 in Its Time Period in Adults 18-49 and Adults 25-54
NBC spins the numbers for Friday, November 27.

[11/28/15 - 08:18 AM]
ABC Wins Friday with the Top 3 Shows in Adults 18-49
ABC spins the numbers for Friday, November 27.

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.