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[08/19/08 - 12:43 PM]
ABC Family Ratings Highlights (Week of 8/11)
ABC Family spins the numbers for the week of August 11-17.

[via press release from ABC Family]

ABC FAMILY RATINGS HIGHLIGHTS (WEEK OF 8/11)

Ratings Highlights for August 11-17, 2008 (Final National Ratings)

Powered by "The Secret Life of the American Teenager," Summer's Biggest Break-Out Hit, ABC Family is Cable's No. 1 Network for the Week in Prime in Women 18-34, Viewers 12-34 and Females 12-34

Tuesday's All-New "The Secret Life of the American Teenager" is the Week's No. 1 Cable Telecast in Women 18-34, Viewers 12-34 and Females 12-34

Driven by "Secret Life" and Multiple Plays of Theatrical "The Notebook," This Week Qualifies as ABC Family's Most-Watched Week in Prime in 2008 in Adults 18-34 and Women 18-34, and Second-Most-Watched in Women 18-49

Tuesday's Airing of "Bring it On: All or Nothing" Ranks as the Week's No. 1 Cable Movie in Viewers 12-34 and Females 12-34

Saturday's Basic Cable Premiere of "The Notebook" is the Night's Top-Ranked Cable Program in Prime in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34

ABC Family

� Powered by Summer's biggest break-out hit, "The Secret Life of the American Teenager," ABC Family qualified as Cable's No. 1 network in Prime in Women 18-34 (279,000), Viewers 12-34 (733,000) and Females 12-34 (556,000), and scored Top 5 ranks in Adults 18-34 (No. 3 - 407,000), Adults 18-49 (No. 4 � 640,000) and Women 18-49 (No. 4 � 451,000).

� Tuesday's all new "Secret Life" was the week's No. 1 cable telecast in Women 18-34 (867,000), Viewers 12-34 (2.5 million) and Females 12-34 (2.1 million).

� Driven by "Secret Life" and multiple airings of theatrical "The Notebook," ABC Family enjoyed its most-watched week in Prime in 2008 in Adults 18-34 (407,000) and Women 18-34 (279,000), and second-most-watched week this year in Women 18-49 (451,000).

� Tuesday's 9 o'clock airing of "Bring it On: All or Nothing" (7:00 � 9:00 p.m.) ranked as the week's No. 1 cable movie in Viewers 12-34 (1.1 million) and Females 12-34 (894,000).

� In its basic cable premiere, theatrical "The Notebook" stood as Saturday's top-ranked Prime cable program in Women 18-34 (347,000), Women 18-49 (636,000), Viewers 12-34 (884,000) and Females 12-34 (742,000).

Source: Nielsen Media Research (National Ratings, 8/11/08-8/17/08, Live + Same Day).





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· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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