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[08/19/08 - 12:43 PM]
Disney Channel Ratings Highlights (Week of 8/11)
The Disney Channel spins the numbers for the week of August 11-17.

[via press release from The Disney Channel]

DISNEY CHANNEL RATINGS HIGHLIGHTS (WEEK OF 8/11)

Weekly Ratings Highlights for August 11-17, 2008 (Final National Ratings)

Disney Channel Delivers its 176th Straight Weekly Win in Prime in Kids 6-11, with the Streak at 172 Weeks in Tweens 9-14

For the Sixth Consecutive Week, Disney Channel is Cable's Second-Most-Watched Network in Total Viewers, Surpassing Third-Place Fox News by a Solid 21%

"Wizards of Waverly Place" Qualifies as the Week's No. 1 TV Program in Target Tweens 9-14 Demo

In Tweens 9-14, Disney Channel Delivers TV's Top 4 Entertainment Telecasts, Led by Sunday's "Hannah Montana" and "High School Musical 2," and 7 of the Top 10 Overall

In Kids 6-11, Disney Channel Owns 5 of the Week's Top 10 TV Telecasts, Fronted by Disney's "High School Musical 2" and "Hannah Montana"

In its 15th Airing, Disney's "High School Musical 2" Stands as the Week's No. 1 Cable Movie in Total Viewers, Kids 6-11 and Tweens 9-14

Disney Channel is Home to the Week's Top 3 Most-Watched Cable Movies with Disney's "High School Musical 2," "Nancy McPhee" and "Big Fat Liar"

Overall, With "Wizards of Waverly Place," "The Suite Life of Zack & Cody," "Hannah Montana" and "The Suite Life of Zack & Cody � Late Night," Disney Channel Airs 4 of the Week's Top 6 TV Programs in Tweens 9-14

In Kids 6-11, "The Suite Life of Zack & Cody" and "Wizards of Waverly Place" Position Among the Week's Top 6 Programs on All of Television

For the Seventh Straight Week, Playhouse Disney's "Mickey Mouse Clubhouse" and "Handy Manny" Rank Among TV's Top 10 Programs in Target Kids 2-5 Demo

Disney Channel

� Disney Channel delivered its 176th consecutive weekly win in Prime in Kids 6-11 (1.0 million/4.1 rating), with the streak at 172 weeks running in Tweens 9-14 (803,000/3.3 rating).

� For the sixth straight week, Disney Channel was cable's second-most-watched net in Prime in Total Viewers (2.3 million), overshadowing third-place Fox News (1.9 million) by a solid 21%.

� In Tweens 9-14, "Wizards of Waverly Place" qualified as the week's No. 1 TV program (792,000/3.2 rating).

� Disney Channel delivered TV's Top 4 entertainment telecasts in Tweens 9-14, led by Sunday's "Hannah Montana" (1.2 million/4.8 rating, 10:00 � 10:30 p.m.) and Disney's "High School Musical 2" (1.2 million/4.7 rating, 8:00 � 10:00 p.m.), and 7 of the Top 10 overall in the key demo.

� In Kids 6-11, Disney Channel owned 5 of the week's Top 10 TV telecasts, fronted by Sunday's "High School Musical 2" (1.5 million/6.0 rating) and "Hannah Montana" (1.3 million/5.5 rating).

� In its 15th airing, "High School Musical 2" (Sunday, 8:00 � 10:00 p.m.) stood as the week's No. 1 cable movie in Total Viewers (3.5 million), Kids 6-11 (1.5 million/6.0 rating) and Tweens 9-14 (1.2 million/4.7 rating).

� Overall, Disney Channel was home to the week's Top 3 most-watched cable movies with "High School Musical 2" (3.5 million), "Nancy McPhee" (3.1 million, Friday, 8:00 -9:40 p.m.) and "Big Fat Liar" (2.9 million, Saturday, 9:00 � 10:35 p.m.).

� In Tweens 9-14, Disney Channel delivered 4 of the week's Top 6 cable programs with "Wizards of Waverly Place" (792,000/3.2 rating), "The Suite Life of Zack & Cody" (No. 4 - 744,000/3.0 rating), "Hannah Montana" (No. 5 - 697,000/2.9 rating) and "The Suite Life of Zack & Cody � Late Night" (No. 6 - 672,000/2.8 rating).

� In Kids 6-11, "The Suite Life of Zack & Cody" (No. 5 � 918,000/3.8 rating) and "Wizards of Waverly Place" (No. 6 � 911,000/3.8 rating) placed among the week's Top 6 TV series.

� For the seventh straight week, Playhouse Disney's "Mickey Mouse Clubhouse" (No. 6 � 584,000/3.6 rating) and "Handy Manny" (No. 10T � 501,000/3.1 rating) ranked among TV's Top 10 programs in target Kids 2-5 demo.

Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 8/11/08-8/17/08). Rankings based on 000s, then US rating; specials excluded.





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