or


[08/23/08 - 02:20 PM]
Beijing Games Set to Become the Most-Watched Television Event in History
NBC spins the numbers for Friday, August 22.

[via press release from NBC]

BEIJING GAMES SET TO BECOME THE MOST-WATCHED TELEVISION EVENT IN HISTORY

208.7 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 15 DAYS, JUST 300,000 BELOW THE ATLANTA GAMES' 209 MILLION

85 Million Watch on NBC Universal's Cable Nets ; 85% of All U.S. TV Households Have Tuned In

BEIJING � Aug. 23, 2008 � Through 15 days, NBC Universal's Beijing Olympic coverage has reached 208.7 million viewers and is about to surpass the 17-day total for the Atlanta Games, the most viewed event in U.S. television history according to data provided by Nielsen Media Research. The 208.7 million viewers are 11 million more than the first 15 days for Athens (198 million) and 5 million more than the Atlanta Games (204 million). NBCU's cable networks through 15 days have already reached 85 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209 million (17 days) 2. *2008 Beijing Summer Olympics, 208.7 million (*through 15 days) 3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days) 5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 15-day average primetime viewership is 28.1 million, 11 percent ahead of Athens in 2004 (25.3 million). NBC's average of a 16.5 rating, 28 share in households is the best through the final Friday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.5/34), and is a six percent jump from Athens in 2004 (15.5/27).

� Friday night garnered 46 million total viewers in primetime and 17.6 million average viewers. The night earned a 10.5 rating/19 share. The comparable night in Athens did a 12.5 rating/23 share and averaged 20.1 million viewers.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 15 days, 85 million have watched the coverage on NBC Universal's cable networks, a 29 percent gain from the first 15 days of the Athens Games (66 million) and more than the 17-day total viewership for any previous Olympics (Athens, 68.6 million).

TAMi FOR THURSDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Thursday, Aug. 21:

Thursday, Aug. 21: 87.6 million

TV: 80.5 million, ONLINE 6.7 million, Mobile 447k, TV VOD: n/a

Wednesday, Aug. 20: 91.1 million

Tuesday, Aug. 19: 95.4 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/16/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Rides "Got Talent" Results to Victory
The show's Wednesday premiere puts the Peacock in front among total viewers and adults 18-49.

[08/15/18 - 01:40 PM]
Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 10.

[08/15/18 - 09:37 AM]
HGTV's "Love It or List It" Delivers Its Best Live Plus Same Day Ratings Since 2014
HGTV further spins the numbers for Monday, August 13.

[08/15/18 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Rises in Latest NBC Victory
The Peacock's summer mainstay eclipses the night in all categories.

[08/14/18 - 08:26 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
The Peacock's "American Ninja Warrior" wins the evening in both categories.

[08/13/18 - 08:15 AM]
Sunday's Broadcast Ratings: PGA Overrun Pushes CBS Into Top Spot
The Eye edges ABC in both total viewers and adults 18-49.

[08/12/18 - 08:40 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC, CBS
The Peacock's "Dateline Saturday Night Mystery" leads the evening in both categories.

[08/11/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos on Low Key Evening
An encore of "American Ninja Warrior" helps the Peacock lead the night among adults 18-49.

[08/10/18 - 12:59 PM]
E! Ranks #1 on Sunday in Primetime Among P18-34 Across Cable and Is the Most Social Entertainment Network of the Night
E! further spins the numbers for Sunday, August 5.

[08/10/18 - 11:40 AM]
TLC's "90 Day Fiance: Before the 90 Days" Brings in Highest-Rated Season Premiere in Franchise History
TLC further spins the numbers for Sunday, August 5.

[08/10/18 - 08:21 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as NFL Boosts All Networks
Local coverage of preseason games inflate said numbers in both total viewers and adults 18-49.

[08/09/18 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX Holds Off ABC, NBC in Demo Race
"MasterChef" helps the network hold off the competition among adults 18-49.

[08/08/18 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Top ABC, "Bachelor in Paradise" Premiere
The Peacock holds off the competition in both total viewers and adults 18-49.